Time to Shine — Announcing the 2021 Adobe Experience Maker Awards

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The Advocate

Foxtel broadcasts a brand new tradition of personalization.
As the most modern and dynamic media firm in Australia providing subscription TV, Foxtel knew they’d to enhance their attraction to prospects by making engagement simpler, more private, and more mobile-friendly. They noticed a novel alternative to enhance the insights and buyer personalization with Adobe Experience Cloud know-how. They used Adobe Target, Analytics, Audience Manager, and Experience Manager to provoke a “build, test, measure” method to their advertising and customer-related initiatives.

The Ambassador

Chelsea Kiko of McGraw Hill Education aces superior buyer engagement practices.
Chelsea Kiko is advertising operations supervisor at McGraw Hill — a studying science firm that delivers customized studying experiences to college students, mother and father, educators, and professionals. By utilizing Adobe options to perceive what their prospects needed, Chelsea reshaped the routing technique, getting advertising leads into the palms of gross sales reps more shortly. She developed a relationship with the gross sales workforce to create enhancements in routing that each serves the prospects more shortly and will increase pipeline.

The Analyzer

Chartered Accountants Australia & New Zealand paves a brand new path to digital maturity.
Chartered Accountants Australia & New Zealand (CAANZ) serves as the premier, member-based physique for accountants of their area. Among their branding presence, CAANZ maintained seven completely different net properties. They knew that their utilization was excessive, however guests weren’t discovering what they have been searching for. CAANZ used Adobe know-how, the creation of data-first tradition, and organizational buy-in to considerably develop the firm’s digital maturity.

The Architect

Westpac will get private in a brand new age of digital banking.
As Australia’s first financial institution and oldest firm, Westpac had to join its customer experience throughout all channels. To achieve this, Westpac first had to carry consistency to the completely different digital instruments getting used throughout the enterprise. They turned to the options in Adobe Experience Cloud, which allowed them to function effectively throughout a number of channels and experiences. Westpac reinvented their method to personalization.

The Changemaker

National Center for Missing and Exploited Children reaches a wider viewers.
NCMEC is a non-public, non-profit company whose mission is to assist discover lacking kids, cut back youngster sexual exploitation, and forestall youngster victimization. NCMEC felt that it was vital to undertake applied sciences that not solely engaged individuals with desktop experiences however cell and pill experiences as properly. With the assist of Adobe Experience Manager, they created three new web sites that met more various audiences with messages related to them. It’s reworked NCMEC’s potential to have interaction individuals, preserve the nation’s kids safer, and convey more lacking kids dwelling.

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The Closer

VMware will get gross sales and advertising on the identical web page.
VMware is the chief in virtualization and cloud infrastructure options that allow their 350,000 enterprise and SMB prospects to thrive in the Cloud Era. They have been in want of a single supply of fact when figuring out if a lead certified for a gross sales workforce follow-up. VMware used Marketo Engage to empower their advertising groups to execute their very own advertising applications. The result’s a system that empowers all groups at VMware, not simply advertising, to notice income targets and proceed to hit their numbers.

The Magnifier

Refinitiv creates a brand new digital ecosystem to make life simpler for his or her prospects.
Refinitiv supplies market-leading knowledge for buying and selling and threat administration analytics, mixing 160 years of Reuters heritage with the newest know-how. They wanted to reinvent the buyer’s digital journey, align their choices, and empower the monetary neighborhood with a greater on-line expertise. They created a brand new element library system and elevated the reusability of content material and capabilities throughout their on-line properties, whereas Adobe Analytics supplied a constant knowledge layer throughout their ecosystem. Lastly, they used Adobe Advertising Cloud to introduce programmatic advertising capabilities.

The Mastermind

Rite Aid brings a brand new omnichannel focus to their shops at a personalised buyer stage.
Rite Aid Corporation, whereas a recognizable model, knew they couldn’t stand nonetheless in a retail and B2C surroundings. They noticed alternatives to modernize in methods to be more customer-centric, present higher companies, provide higher entry to merchandise and wellness manufacturers, and ship best-in-class content material. Adobe Experience Cloud supplied the right combination of instruments and performance to additional the content-to-commerce mission of their technique. By bringing Adobe Experience Manager into the combine in 2020 and different suites transferring ahead, Rite Aid goals to carry a more unified expertise to the total buyer journey.

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The Maverick

TELUS drives prospects to their useful cell expertise.
TELUS, one in every of the largest Canadian telecommunications corporations, discovered that prospects who adopted their cell app have been more seemingly to carry out excessive worth self-serve actions and have been a lot more engaged than net customers. TELUS created customer segments utilizing Adobe Audience Manager to join their on-line and offline knowledge and used these segments in Adobe Target to serve customized app obtain banners. They then used Adobe SDK5 and Adobe Campaign to ship push notifications and in-app messages to drive consumer engagement. Since the effort to drive prospects to the cell app, TELUS has seen their common month-to-month app downloads triple over the prior 12 months.

The Orchestrator

Rural King brings heightened comfort to rural communities.
Rural King began in 1960 and supplies a broad vary of meals, seed, and different farm and residential merchandise. They discovered that they struggled with web site efficiency points, which induced them to lose on-line gross sales, harm buyer belief, and impression relationships with suppliers. Using Magento Commerce, Rural King automated a lot of their order monitoring, stock administration, success, monitoring and reporting. They have modified the approach their prospects store, combining the conveniences from on-line and in-store buying in addition to hybrid buy-online-pick-up-in-store choices.

The Transformer

CenturyLink discovered a approach to get more out of their buyer interactions.
CenturyLink is a know-how chief delivering hybrid networking, cloud connectivity, and safety options to prospects round the world. One of their largest struggles revolved round a number of enterprise items utilizing know-how that didn’t combine or was redundant and under-utilized. They consolidated and optimized their digital programs, datasets, and advertising spend utilizing Adobe Experience Cloud, whereas streamlining deployment of strategic product, marketing campaign, and buyer expertise initiatives to the subject utilizing Adobe Target, Experience Manager, Analytics, Marketo Engage, and CenturyLink’s inner knowledge lake.

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The Experience Maker Executive of the Year

Nitin Sethi of IndiGo Airlines brings a greater particular person expertise to all prospects.
Nitin Sethi is vp of digital at IndiGo, India’s largest passenger airline specializing in offering low fares, being on time, and delivering a courteous and simple expertise. To tackle siloed programs, restricted customer profiles, and omnichannel wants, Nitin favored the holistic method that Adobe Experience Cloud and its platform provide. He and his workforce efficiently launched the fare drop expertise for his or her prospects — which is the first in the trade for an airline. And now, with a 360-degree view of shoppers, IndiGo can drive personalization and perceive repeat prospects higher.

The Experience Maker Team of the Year

Sprint’s Hive helps create more customized experiences.
Sprint is an American telecommunications firm that, prior to their merger with T-Mobile, was the fourth-largest cell community, serving 54.3 million prospects. Sprint’s problem was discovering the finest approach to serve customized buyer experiences. They used Adobe Target to seize nameless behavioral knowledge, after which began testing to enhance efficiency. There’s been a 22 % enhance in general order conversion charges and a rise of 14 % in the conversion of brand-new prospects.

The Experience Maker of the Year

Josh Mann helped Comcast break down knowledge silos to personalize buyer communications.
Josh Mann, director of promoting know-how at Comcast, confronted a tricky problem: buyer knowledge was fragmented throughout programs and caught in channel-specific silos. Josh and his associates efficiently adopted Adobe Campaign with out enterprise interruption, together with knowledge migration of 60 million prospects and prospects. Now Comcast delivers journeys and campaigns that attain the total prospect and buyer base of over 60 million individuals throughout the total buyer lifecycle.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.