The Litmus Team’s Favorite Emails of January 2022

Favorite Emails January 2022

Welcome to 2022 and one other 12 months of feeling impressed by the unimaginable work of e mail entrepreneurs. 

In January, our inboxes have been brimming with thrilling campaigns that inspired us to push the envelope as we plan out our personal e mail program. From empathetic and related messaging, to personalised experiences and artistic developments, we have a good time the manufacturers which might be popping out of the gate sturdy. 🏇

Read on to see the Litmus group’s favourite emails of January 2022.

Jaina Mistry, Senior Email Marketing Manager

Emma

Subject line: 2022 predictions are in…🔮
Preview textual content: You can thank us later

Jaina says: There have been a pair of issues that stood out to me: 1) the gradual tease out of what to anticipate within the e-book, which then ultimately result in the primary call-to-action to obtain and a couple of) having the headshots and names of of us concerned provides a stunning human contact to the e-mail.

Jess Materna, Director of Product Marketing

Best Buy

Subject line: TVs: you deserve this one!
Preview textual content: Go forward. Take one other look.

best-buy

Jess says: From the beginning, I understood this was going to be an deserted cart reminder e mail from the topic line and preview textual content, however I appreciated the easy but empowering “you deserve this” subject line a lot that I used to be intrigued sufficient to open it. The “You’ll wonder why you waited” headline was a good way to create FOMO in a optimistic approach.

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They offered me with a simple and clear method to get again to what I used to be taking a look at but in addition made some ideas for different gadgets that is likely to be of curiosity if value was the factor holding me again. I additionally cherished the dedication to security on the finish of the e-mail. I felt like they actually lined quite a bit of the explanations somebody is likely to be hesitant to maneuver ahead with a purchase order.

Kimberly Huang, Content Marketing Specialist

Grammarly

Subject line: Looks like we have now ourselves a productiveness wizard.
Preview textual content: Way to set a private document final week!

grammarly-email

Kim says: What stood out to me was personalization! The subject line was like a pleasant pat on the again, which prompted me to open. Then, after open, they not solely fulfilled the expectation set by the topic line however went above and past to assist me study more about my habits as a consumer of their product.

Ultimately, what received me over was seeing all my metrics displayed in a digestible approach (together with a easy but pleasant animated GIF). I additionally appreciated the considerate design—every module was completely different than the subsequent, which saved issues fascinating as I saved scrolling.

Daniel Hawkins, Marketing Designer

Ally Bank

Subject line: Make your self at residence in 2022
Preview textual content: Complete your private home financing software very quickly with Ally Home.

ally

Daniel says: The colour scheme is so nice on this e mail and it feels distinctive to Ally. My favourite half about this e mail is the stacked colour blocks—bigger squares with smaller colour contrasting squares overlapping them. This is then contrasted by sections with out a background that actually make these colour blocks really feel like they leap out.

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There is a few textual content in pictures that could possibly be live text, however in any other case I actually like this design.

Carin Slater, Email Marketing Specialist

Magic Spoon

Subject line: Vote on a model new Magic Spoon product
Preview textual content: And get 15% off your subsequent order

magic-spoon

Carin says: Magic Spoon’s emails are normally picture heavy. So once I opened, noticed the complete e mail, and understood what was happening without the images, I used to be shocked and saved studying to search out out what was happening.

The ALT text on the button may have been more clear as I initially considered it with pictures off and was in search of the hyperlink to click on, however the e mail undoubtedly received me clicking by way of.

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Lily Worth, Senior Email Designer

UX Pin

Subject line: 📌 Product design developments for 2022, handoff revolutionized, and more.
Preview textual content: Here’s your design e-newsletter.

ux-pin

Lily says: The design of this e mail has some very nice touches. The colour palette is daring with out being overwhelming or shouting. The outlined illustrations are on development, leveraging the compartmentalized fashion many tech and retail manufacturers are leaning into. But it’s the feel introduced into the illustrations utilizing a marble impact that I’m significantly drawn to, giving them a singular id that feels more multi-dimensional than flat-vector graphics.

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Campaign Monitor

Subject line: 2021 in assessment: Goodbye 2021
Preview textual content: Reflecting on some unimaginable achievements

campaign-monitor

Lily says: This year-in-review e mail showcases design developments leveraged in current months, together with blended media, the place pictures and illustrations or shapes are used collectively to create fascinating visible content material compositions. Fluid traces separating content material have additionally been well-liked, in distinction with the outlined sections and compartmentalized layouts which have been an enormous hit with manufacturers like Mailchimp and Figma.

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Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.