Shopify vs WooCommerce (2022) — Features & Pricing Comparison

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Overview: Shopify vs WooCommerce

Are you thinking of starting an online store? Not sure whether you should use Shopify or WooCommerce?

Shopify and WooCommerce are the two top eCommerce platforms in the world each with their own pros and cons.

As a business owner, choosing the right eCommerce platform that fits your business needs is crucial for your success.

In this guide, we will show you a detailed comparison of Shopify vs WooCommerce. The goal is to break down their advantages and disadvantages to help you choose the best option for your eCommerce store.

Since this is a detailed comparison of Shopify vs WooCommerce, here’s a quick table of content:

  • Overview: WooCommerce vs Shopify
  • What to look for in your eCommerce platform?
  • Cost comparison
  • Ease of use comparison
  • Payment methods
  • Add-Ons comparison
  • Dropshipping comparison
  • Scalability comparison
  • Support options
  • Conclusion: WooCommerce vs Shopify – Which is better?

But before we start with our in-depth comparison of the two most popular eCommerce platforms on the web, it’s important that we cover the basics and highlight what makes these platforms stand out.

What is Shopify?

Shopify is an all-in-one eCommerce platform that makes it easy for you to create an online store, accept payments, and manage your inventory all from a single platform without ever worrying about the technical aspects of managing a website such as web hosting, security, caching, etc.

What is WooCommerce?

WooCommerce is an open-source eCommerce plugin built for WordPress. It allows you to leverage the most powerful content management system (CMS) and use it to run an online store. Because of the open-source nature, you can customize every aspect of your store and easily build custom extensions.

The decision to choose between the two platforms depends entirely on your needs and skill level.


What to Look for in Your eCommerce Platform?

There are few things that you absolutely need to keep in mind when starting an online store. These key factors will help you decide which platform is better suited for your needs.

  • Budget – The initial cost of starting a fully functional eCommerce store.
  • Ease of use – It should be easy to use even for absolute beginners.
  • Payment Methods – It should have support for multiple payment methods (e.g. PayPal, Stripe, other merchant processors).
  • Integrations – Number of services and third-party tools you can integrate to grow your business.
  • Scalability – The platform should be able to scale as your business grows.

These are the very basic requirements that all online store owners must consider. However, depending on your needs, you may also want to look at other options like shipping, inventory management, invoicing, taxes, dropshipping, etc.

Our goal with this article is to take an in-depth look at how Shopify and WooCommerce stand on these basic requirements, and which one of them is best suited for your needs.


1. Price

Price is one of the most important considerations for eCommerce website owners. You need to evaluate the cost of getting started while also keeping in mind the variable costs for add-on services and software.

Shopify pricing

Shopify makes it super easy to start your online store. Their basic plan starts at $29 per month, and you can upgrade to the Shopify plan for $79 or the Advanced Shopify plan for $299 per month.

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Each of these plans includes domain name, SSL certificate, and web hosting.

The basic plan comes with enough features to set up a new online store. You can add unlimited products, 2 user accounts, unlimited file storage, and more.

However, this pricing doesn’t include third-party tools and add-ons that you will need to take your Shopify store to the next level. As your business grows, these costs will start adding up, and you’ll soon be paying a lot more than the basic plan.

Payments are another factor that affects your costs. Shopify offers their own Shopify Payments solution which costs 2.9% + 30 cents per transaction.

If you want to use third-party payment gateways or your own merchant account, then you will be charged a flat fee of 2.0% for all transactions. You can reduce this fee to 0.5% by using the Shopify Advanced plan which costs $299 per month.

These payment processing fees are fairly steep when using external payment gateways. However, if you’re just starting out and want to use the Shopify payment solution, then the fees are fairly comparable to popular platforms like Stripe and Braintree.

WooCommerce pricing

WooCommerce is an eCommerce plugin for WordPress. It is open-source and freely available as a WordPress plugin.

However, you’ll need a domain name, SSL Certificate, and a WordPress hosting account to start a WooCommerce store.

Typically, a domain name costs $14.99, SSL Certificate costs $69.99, and web hosting around $7.99 / month. This is not cheap, particularly when you are just starting out.

Thankfully, there are several hosting companies that are now offering specialized WooCommerce hosting plans which significantly reduces the cost.

Related Post  Shopify Plus Review (2021) — Features, Pricing & More

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WP Engine, an official WordPress and WooCommerce recommended hosting provider, has agreed to offer our users a free domain name, free SSL certificate, and a discount on web hosting.

This will help you start your online store for only $30/month.

As you can see, the cost of starting a WooCommerce store is pretty much the same as Shopify. WooCommerce also doesn’t charge you a percentage fee for your transactions which is a very nice perk.

However, one clear advantage of using WooCommerce is that you can often find free alternatives to the paid extensions. You can also keep your costs in control by only purchasing the tools and plugins as you need them.

With the number of free themes and free add-ons available for WooCommerce, it’s definitely the winner when it comes to cost.

Round Winner: WooCommerce


2. Ease of Use

Most users starting an online store are not web designers or developers. Even users who are familiar with basic concepts need a platform that is easy to use and gets out of their way.

Let’s see how Shopify and WooCommerce stack up in terms of user-friendliness.

Shopify: Ease of Use

Shopify is a fully hosted platform which means you don’t need to install, manage, or update any software. You also don’t need to worry about security, performance, backups, and compatibility issues.

As soon as you sign up, it helps you pick a design for your website. After that, they walk you through customization and then help you add products.

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Shopify comes with an intuitive drag and drop interface. Managing your products, sales, and inventory inside Shopify is a breeze.

One downside of this guided, polished, and highly optimized user experience is that it limits your control. You can only use the design and development tools provided by Shopify or add-ons available in their marketplace.

However, this is not as bad as it sounds. For most users, the large selection of extensions and themes available in Shopify is more than enough to get started and grow your online store.

WooCommerce: Ease of Use

WooCommerce is not a hosted platform like Shopify. This means you will need to install WooCommerce, manage updates, keep backups, and make sure that your website is secure. There are plenty of free and paid plugins that can automate most of these tasks for you.

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WooCommerce is super flexible when it comes to customizations. You have full control of the whole platform. You can add any functionality imaginable to your website with the help of more than 55,000+ WordPress plugins.

Although there is no built-in drag & drop design-builder, you can use one of WordPress’s page builder plugin like Elementor, which is completely free and easy to install.

Round Winner: WooCommerce


3. Payment Methods

There are many payment gateways that you can use to accept payments online. Some payment methods may not be suitable for you, and others may not be available to your customers.

This is why it’s important that the platform you choose offers multiple payment options. Let’s take a look at how Shopify and WooCommerce compare when it comes to payment integrations.

Payment Options in Shopify

Shopify offers plenty of payment options that you can use to receive payments from customers. It has its own payment solution called Shopify Payments (powered by Stripe) as well as all popular third-party payment gateways.

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The problem is that Shopify charges an extra 2% fees on each transaction made through third-party payment gateways. This is on top of the transaction fees charged by the payment gateway. You can reduce the fee to 0.5% by paying $299 per month for the Advanced Shopify plan.

Shopify Payments has flat credit card fees, but no other transaction fees. Credit card rates start from 2.9% + 30¢ for the basic plan and get lower for other plans.

Payment Options in WooCommerce

WooCommerce offers PayPal and Stripe payments by default. It also supports all other popular payment service providers through add-ons.

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For payment gateways, WooCommerce even has support for many regional and less popular payment services. Since there is no barrier to entry, any payments company can create add-ons for WooCommerce and provide support for it.

As a self-hosted platform, you are only charged transaction fees by your payment gateway or your bank. WooCommerce never charges you a % fee on your store transactions which is a major plus.

If choosing your own merchant account and using a third-party gateway is important for you, then you will save A LOT of money by using WooCommerce. But if you’re a small store and willing to use Shopify Payments which has the same credit card rates as Stripe / Paypal, then it makes no difference.

Winner: Tie


4. Integrations and Add-ons

No matter how robust an e-commerce platform is, you’ll always need third-party tools and services to grow your store. For example, an email marketing software, lead generation tool, analytics tools, outreach services, etc.

Both Shopify and WooCommerce have a massive extensions directory, and they integrate with many third-party services.

Shopify Add-ons and Integrations

Shopify comes with a powerful API and an App Store where you can buy third-party add-ons for your Shopify store. They have hundreds of apps in the store covering every feature you’ll want to add to your store.

Related Post  Wix vs Shopify (2022) — An In-Depth Comparison

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For lead generation, they have integrations with software like OptinMonster which helps you grow your email list and reduce cart abandonment. They have apps for SEO, product reviews, discounts, countdowns, and more.

Shopify’s app store contains both free and paid apps. Free apps are usually created by third-party services that have their own pricing, and the app only integrates your store to their APIs. Pricing for paid add-ons varies and most apps offer monthly subscriptions.

WooCommerce Add-ons and Integrations

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WooCommerce is open source and built on top of WordPress. This gives you access to more than 55,000 free WordPress plugins and many more paid plugins.

You can use these add-ons to add payment gateways, lead generation, SEO, performance optimization, and almost any feature you can think of.

Due to the low barrier of entry, there are a lot more integrations and add-ons available for WooCommerce than Shopify. Almost all third-party tools and service providers have their own plugins to seamlessly integrate with your WooCommerce store.

You can also hire a developer to create an integration or plugin just for your own website. However, it’s important to keep in mind that WooCommerce is a lot easier to customize. Having personally gone through the process of submitting a plugin for WordPress and submitting an app to the Shopify store, we can say that the process is extremely harder on Shopify vs WooCommerce.

Winner: WooCommerce


5. Dropshipping

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Dropshipping is an online business where an eCommerce store doesn’t keep the products in stock. Instead, it fulfills orders by purchasing products from vendors and then shipping them directly to the customers.

Due to its low overhead, dropshipping has become popular around the world. Many of our users asked us to compare WooCommerce vs Shopify for dropshipping and which one of them is better for a dropshipping business.

Dropshipping with Shopify

When building a dropshipping business, the front-end of your website will look just like any online store. Your users will be able to browse the products, add them to the cart and make payment, just like they would do on any other eCommerce store.

Depending on the vendors you choose, you will then have to place the user’s order for shipping.

Shopify also has integration apps for several popular dropshipping marketplaces like AliExpress, Oberlo, Printify, and more. However, each of these product marketplaces has their own membership fees, shipping, and other charges that you need to keep in mind when building your dropshipping website with Shopify.

Dropshipping with WooCommerce

WooCommerce is a popular choice among dropshipping businesses. Mainly because WooCommerce allows you to install extensions that make order fulfillment a breeze.

You can easily find extensions that allow you to instantly import products, fulfill orders from your website, and more. You can even create your own eCommerce marketplace allowing other vendors to sell on your website.

Keep in mind, that your supplier and vendor may have minimum order requirements, membership fees, and other charges. You need to keep those in mind when adding products to your WooCommerce dropshipping store.

Round Winner: WooCommerce


6. Scalability and Growth

You have probably heard the term “growth-pains” from various CEOs. As your business grows, you will need more resources to handle new challenges and goals.

Shopify and WooCommerce can both be scaled to handle a large amounts of traffic and orders, but they’re not created equal. Let’s take a look at how these two eCommerce platforms compare when it comes to scalability.

Scalability on Shopify

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Shopify handles the technical parts of your store which means you don’t ever have to worry about performance, security, and scalability. Once your business starts growing, you can simply upgrade your Shopify plans.

Their infrastructure can easily handle your growing business without you having to worry about downtimes, backups, updates, or security. They also offer enterprise services as part of the Shopify Plus plan.

This takes out the painful part of the growth, but it also adds to your cost of business. Your expenses will grow, and you’ll have to plan accordingly.

The good part is that your costs will be offset by you not having to hire/manage a technical team in-house.

Scalability on WooCommerce

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WooCommerce is a self-hosted platform that makes you responsible for maintaining updates, backups, and security of your website.

Your starter WooCommerce hosting plan would run out of resources as your store starts getting more traffic.

The good part is that you have plenty of options to manage growth as you are in full control of your website. Starting with better management of resources with caching to upgrading your hosting plan to more powerful servers.

You can use a managed WordPress hosting provider like WP Engine to help scale your WooCommerce store.

Winner: WooCommerce


7. Support Options

Both WooCommerce and Shopify are quite easy to use. However, sometimes you may need help to learn how to do something new in your store.

Related Post  Wix Review (2022) — Features, Pricing & More

Let’s see how WooCommerce and Shopify handle support and what are your options to get help when needed.

Support Options on Shopify

Shopify is a fully hosted platform, which means they control the software and they are the ones who know their platform the best.

Shopify provides 24/7 support via live chat, phone, email, and Twitter. For users who want to fix things on their own, Shopify offers extensive documentation, how-to guides, a knowledge base, video tutorials, and forums.

 

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It also maintains a directory of Shopify Experts that you can hire if you need extra help or if you want to integrate a third-party solution.

Shopify doesn’t provide support for any third-party apps or themes that you are using.

Support Options for WooCommerce

WooCommerce is the world’s most popular eCommerce platform, which means there are tons of support options that you can utilize when needed.

The official website has extensive documentation, tutorials, and guides that allow you to help yourself. They also have support forums where you can get help from other WooCommerce users and experts.

WooCommerce is a self-hosted platform, which means your hosting provider is responsible for providing support for issues with your server.

For your WooCommerce theme and extensions, those developers are responsible for answering support questions regarding their products.

Due to its immense popularity, it is quite easier and often cheaper to find developers to help you fix issues with your WooCommerce store. You can find developers on freelancing websites to fix WooCommerce issues.

Round Winner: Shopify


Frequently Asked Questions about Shopify & WooCommerce:

Which platform is more scalable, WooCommerce or Shopify?

WooCommerce is more scalable in the long run because you have ultimate control over and customization of your site. Shopify is extremely scalable, with a choice of plans and apps to push growth, but is more structured in its features.

Who has better apps?

WooCommerce has a wider range of plugins than Shopify, which have all been designed by web developers.

Can you migrate your store between Shopify and WooCommerce?

Yes! You can migrate your site from WooCommerce to Shopify, and vice versa. While switching may not be ideal, it’s not impossible – you can even automate the entire process, which will help you to avoid headaches.

Can you use WooCommerce or Shopify for free?

You can try Shopify for free for 14 days, but then you’ll need to sign up for a paid plan. WooCommerce is free, but you will still spend money on hosting (I use WP Engine, which is the best option).

Do you have to pay for hosting with WooCommerce or Shopify?

Since WooCommerce runs through WordPress, which is a self-hosted platform, you will have to install WordPress on your host and install WooCommerce on it. If you’re looking for a web hosting provider, WP Engine is the way to go. With Shopify, your site is hosted for you, so there’s nothing to sort out.


Shopify vs. WooCommerce: Which eCommerce Platform Should I Start to Use?

Shopify and WooCommerce are both powerful platforms to start your eCommerce store. It truly comes down to your personal skills and preferences.

You should choose WooCommerce if:

  • You would like to have a lot of plugins available for customization
  • You absolutely need multilingual support
  • You want to squeeze the last bit of SEO juice out of your store
  • You want to build an online store to sell your products quickly and easily

For WooCommerce, I have tried almost all the hosting providers out there over the years and have learned that using “cheap hosting providers” is a big mistake since they end up charging you for unexpected additional services, let you do the whole process manually, or have a very poor support service (hence the phrase that says “you get what you pay for”).

I recommend everyone to go with WP Engine since they have an all-in-one WordPress hosting platform with which you can install WooCommerce in just a few clicks.

What this means is that all the heavy-lifting is done for you, they won’t charge you any hidden fees or anything like that, they make the whole process very easy and smooth so you can be ready to go in just a few minutes from now.

But if none of the bullet points above describe your online business plan, then you could go with Shopify.

It’s Your Turn Now!

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*if you choose to start with WooCommerce, make sure to click on the ‘Ecommerce Hosting’ tab to choose the ‘WooCommerce All-in-one plan’ provided by WP Engine.

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Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.