Marketing IRL: Ryan Jones On How To Cope With Redundancy

Ryan Jones Marketing IRL BuzzSumo

Louise: Do you ever have these days the place you possibly can’t fairly make it out of your pajamas? Or those the place you mark your whole inbox as “Read”. Even those the place you end up Googling, “How do you DO marketing?” I’m Louise, Content Manager at BuzzSumo – the world’s finest content material advertising and marketing instrument – and that is Marketing IRL, the place we peel away the shiny veneer and chat concerning the realities of working in advertising and marketing. This podcast is an extension of a undertaking we began not too long ago at BuzzSumo known as the Wellbeing Hub.

It’s a spot so that you can go for recommendation, actual life expertise, and classes realized by entrepreneurs all through their profession. Check it out at

Today, we’re speaking about coping with redundancies and I’m tremendous excited to be joined by Ryan Jones. Hi Ryan. How’s it going?

Ryan: Yeah, it is not too dangerous. Still simply prepping for Christmas actually. I work in e-commerce so we simply have Black Friday, it is a huge time of 12 months for us.

Louise: So for these of you who don’t know, Ryan’s an web optimization specialist at Land Of Rugs, and that is a UK based mostly e-commerce rug specialist. He’s been working in digital since 2015. Earlier this 12 months, he spoke on the world’s largest search advertising and marketing convention, Brighton web optimization, and he is additionally contributed to BuzzSumo’s Wellbeing Hub with some very sage recommendation on dealing with burnout.

Right. So we’re speaking a couple of subject that may resonate with lots of you and that is redundancies. According to the psychological well being charity Mind, redundancy could cause large uncertainty, stress, and nervousness. So, Ryan, are you able to inform us a bit more about your personal expertise and what made you wish to speak about it at present?

Ryan: Yeah. So when it comes to my very own expertise, earlier than I began at Land of Rugs, we had the lockdown in March 2020, and just about from that time I used to be furloughed. There was nonetheless little bits of forwards and backwards about altering the job function, or perhaps lowering it to part-time, to try to match into the enterprise’s wants. But September 2020 rolled round, and it was a joint resolution to remove my place, and clearly from that time I used to be made redundant. It’s not a uncommon state of affairs. I feel lots of people, whether or not they’re working in advertising and marketing or not, went by comparable issues. I imply, income from my final firm was, I feel, practically halved, due to COVID and the lockdown. Obviously a whole lot of companies want to avoid wasting prices and sadly, personnel is nearly the very first thing to go. In phrases of wanting to come back on and do the podcast, I wish to open the dialog about how being made redundant does not must be the top of something. I imply, if something, I’ve gone on to even greater and higher issues since being made redundant. So I wish to open up the dialog to not take a look at it as the top of one thing, however reasonably take a look at it as the beginning of one thing new.

Louise: Yeah, undoubtedly. Can you inform us what was the very first thing that helped you take care of your redundancy, and the primary realization you had that it was really perhaps a constructive? Or that you could possibly make a constructive out of a scenario like that?

Ryan: I made a decision after I was made redundant to type of take every week, two weeks, to sort of do nothing virtually, and simply sit and take the whole lot in as a result of, although I’d been furloughed, I wasn’t actually taking day out to take a seat and consider the stuff that was happening in my life personally and professionally.

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So I had a two week break the place I simply did not do something in any respect, actually. And then began clearly wanting and making use of for jobs, and whether or not you’re employed in advertising and marketing or not, you want to have the ability to market your self, particularly with so many more individuals being made redundant.

So, if you happen to had been going into an interview the place, beforehand to COVID, you’ll be perhaps interviewing with 4 or 5 different individuals, that might simply stretch to 10, 20, 30 people who find themselves going for a similar place. So it was actually taking day out to take a seat and take a look at my resume. I imply my resume is sort of bizarre, within the sense that for the final two years previous to COVID I labored two jobs concurrently. So I used to be web optimization at an company, however I additionally labored a gross sales function as properly at one of many company’s purchasers. It was sort of a bizarre setup. So to try to write that down on a resume is a bit unusual, particularly while you’re going for web optimization roles, and you need to clarify why a whole lot of your job was additionally gross sales reasonably than an web optimization.

So, I needed to sit down and inform a narrative round that, about how my gross sales expertise has helped with my web optimization and that sort of factor. And actually simply ensure that my resume tells a narrative of me reasonably than somebody who’s half-assed, if you happen to like, or half in web optimization and half in gross sales.

Louise: Yeah. So it ended up being a chance so that you can type of take inventory and take into consideration what the following steps had been for you, and what course you needed to go in.

Ryan: For certain. It was actually nearly making a choice of “Right. Is SEO where I want to be? Or do I really want to pursue another sales role? I don’t really want to sit in both camps anymore.” And web optimization was clearly the precise selection for the sort of character that I’m. And that call was made fairly shortly after that two week stint of not doing something. And from there, it was just about simply making use of to web optimization roles.

Louise: Was there something that you’d move on as sage recommendation or tricks to anybody else who was within the scenario the place they’d been made redundant?

Ryan: Yeah, so I imply, bar what I stated first about it as the beginning of one thing, reasonably than the top of one thing, clearly there’s a whole lot of stress that comes with it. I stay at residence, however I nonetheless have a automotive to pay for, I nonetheless have payments to pay. So step one is to sort of remove that panic virtually and cease needlessly making use of to the whole lot. Because I discovered after I was making use of for brand spanking new roles, I had quite a bit more success at attending to interview levels and getting additional within the interview course of after I was making use of for jobs that I actually cared about. Because that comes throughout in interviews, even over zoom, even if you happen to’re doing digital interviews. If you are actually captivated with one thing, particularly in web optimization, then you possibly can usually make it work. It’s all properly and good for me to sort of sit right here and clarify how I make web sites rank greater in search outcomes. But if it is, if it is an organization that I do not actually care about, then it comes throughout that means, and hiring managers can undoubtedly inform that. So you have to hyperlink that in along with your story, and the place you wish to get to along with your profession, and hyperlink that into the job roles that you are going for.

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Like, after I was working company aspect, I used to be all the time happiest engaged on the smaller e-commerce purchasers, as a result of I imply, when you possibly can see how rating adjustments have an effect on a enterprise that deeply and the way, when income will increase, even when it is solely a small quantity, how glad that makes everybody. That makes me really feel glad.

And subsequently, that makes me wish to do even higher. So a small e-commerce firm is the place I actually needed to go. And that was after I actually began to hone in on making use of to these types of roles.

Louise: I could be preempting what you’re about to say, however I do know when I’ve landed a brand new job, I sort of suppose to myself, why did not I do that sooner? Why did not I put myself in that doubtlessly riskier scenario to use for an additional job? Because in earlier firms I’ve been there for years and doubtless simply been a bit afraid of the unknown. And I simply questioned if that is one thing that you simply skilled while you had been made redundant. Is that one thing that you simply discovered?

Ryan: Yeah, undoubtedly. I imply, I began at Land of Rugs in December 2020, and throughout the first two weeks, I used to be sort of sat there, like – why did not I apply to those sorts of roles earlier than? Because I may already inform I used to be a lot happier on this function, than the roles I’d been doing beforehand. But I feel all of us have that type of scenario the place you are feeling like you could possibly be doing higher issues, or perhaps you wish to go for a pay rise or one thing like that, or no matter your motivation for shifting on is. I feel everybody might be caught in that sort of cycle of, properly, what occurs if I apply, after which I hand my discover in, after which the job supply falls by – then I’m sort of left in limbo?

So, I feel everybody might be struck by that worry. But I feel the sort of dialog I wish to open up is: is it higher to be afraid for a brief time frame, after which go on to larger and higher and happier issues? For me a private instance is talking at Brighton web optimization. That’s the sort of factor I wish to take to the following stage.

And I would not have had that chance in earlier roles. So the sort of three months of fixed stress and verging on panic virtually, of looking for a job that pales to insignificance now as a result of I’m a lot happier the place I’m. I feel that the dialog individuals have to have with themselves is, is the short-term fear value it in the long run? Or do you actually simply wish to stick the place you’re for the minute?

And then clearly if you happen to’ve been made redundant as properly, it is simple to get wrapped up in that panic. But I feel the essential factor is to simply keep calm, understand, particularly in web optimization and advertising and marketing, that you can see one other function.

Companies, particularly these days – perhaps when the pandemic first hit, it was a bit completely different – however now they actually understand that they should begin investing of their advertising and marketing.

So you are by no means wanting a job function as a marketer. If you’re sad the place you’re, or if you’re in a scenario the place you have been made redundant, do not fret about it as a result of a job function will come and greater and higher issues will come.

Louise: Yeah, it is attention-grabbing what you stated a minute in the past about while you utilized to talk at Brighton web optimization. That made me suppose with the upheaval of redundancy, and the actual fact it was a dangerous scenario. Do you suppose that is making you more open to taking dangers? And put your self on the market more than maybe you’ll have executed if you happen to hadn’t been made redundant?

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Ryan: Yeah, one hundred percent. I imply I went to my first Brighton web optimization in 2017, 2018. And I used to be listening to all these wonderful audio system discuss and considering, yeah I really need to have the ability to do this sometime. Yeah. Public talking might be the primary factor I’m afraid of in life.

And then after being afraid of clearly discovering a brand new job function, I then realized that if I can go three months with out a wage and nonetheless find yourself actually glad, and in a job function that is protected and safe, in an organization that’s rising properly.

If I can get by that stage of not having a wage for 3 months, and counting on financial savings and nonetheless paying all my payments, then I can undoubtedly handle talking in a room stuffed with 70 to 100 individuals. If I can handle three months of pure panic, I can undoubtedly handle that for 20 minutes.

So it is undoubtedly made me more open to making use of to more talking roles sooner or later, and hopefully in greater rooms of individuals talking about broader matters in addition to my discuss, which was about rising your in-house profession.

Louise: If you had been to sum up the whole lot that you’ve got simply stated, and also you needed to give one tip to any individual who was going by redundancy in the intervening time, or one bit of recommendation, what would it not be?

Ryan: I feel my greatest piece of recommendation could be do not let the worry in.

I imply, it appears very straightforward to say as somebody who is not redundant anymore, nevertheless it undoubtedly hit me and you’ll undoubtedly begin to spiral. And then as soon as that spiral hits, you begin making use of to something, and also you suppose, I’ll simply get one thing momentary now, after which I’ll preserve making use of.

But then if you happen to discover one other job, even when it is supposedly a brief job, it then turns into an extended course of to get again to what you actually wish to be doing. It turns into quite a bit more tough. So strive to not let that cycle of worry hit you, and simply understand that one thing will come alongside. Even if it appears very far off, it undoubtedly will come alongside and you then’ll be a lot, a lot happier.

Louise: Yep. Totally agree. Ryan, thanks a lot for becoming a member of me.

Ryan: No drawback.

Louise: And if we needed to seek out you on-line, the place can we go or how would we get in contact?

Ryan: Yeah, so the very best place to seek out me on is on Twitter @RyanJonesSEO. You may also discover me on LinkedIn and [email protected] is my electronic mail. I’m all the time glad to speak about something web optimization or profession associated. So hit me up there.

Thanks for listening to Marketing IRL, dropped at you by BuzzSumo. You can share your experiences about redundancy with us on Twitter. Just tweet @BuzzSumo. And you will discover us on our web site Bye!

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.