Let Your Virtual Events Live On: 3 Companies Using Wistia Channels for On-Demand Content

At this level, accessible occasions are nearly anticipated of firms — and that’s a very good factor! Whether it’s a reside streamed occasion, a webinar, or an on-demand library stuffed with content material you’ve created or occasions you’ve hosted, you may get a lot mileage out of your virtual events.

Today we’ll dive deep into the world of digital occasions and discuss how one can make your content material stand out on-line utilizing Wistia Channels. We’ll additionally present you three firms presently utilizing Channels for their on-demand occasions.

Speaking of accessibility, would you quite watch this content material in video type? Check out our total Channels webinar series for this and different useful subjects!

Before we begin, in case you aren’t acquainted with our merchandise, let’s get on the identical (dare we are saying it?) channel!

A Wistia Channel mainly permits you to flip an assortment of webinars, product movies, podcasts, and different content material right into a customizable, lead-generating expertise. It’s a handy means for entrepreneurs to show related content material in a gallery format and drive an viewers to at least one central location. It additionally works for each video and audio content material.

We launched Channels again in 2019 and have been laborious at work ever since, rolling out capabilities that work for you. Let’s cowl a few of our favourite options thus far.

Customizable look and feel

With Channels, you might have complete management over your content material — no developer wanted! You can customise your Channel to match the feel and appear of your individual branding. You may also use our headerless characteristic to omit headers out of your Channel and straight embed it on a webpage. And, you should use our new List characteristic to offer your Channel more of a playlist really feel.

Seamless user experience

Your viewers can simply subscribe to your content material whereas they’re viewing Channels movies. This means you’ll develop your e mail checklist whereas ensuring your viewers is all the time updated together with your newest content material launch. Viewers even have the choice to view transcripts of your content material to be taught more or dive deeper into a subject.

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One of our favourite user-focused options is the power for folks to renew watching proper the place they left off in a video, which makes viewing a more nice (and hopefully bingeworthy!) expertise.

Easy-to-implement forms for lead generation

We know you care about accumulating emails with video, and like we talked about above, Wistia Channels makes it straightforward for your viewers to subscribe to your content material. In the backend of your Channel, you may allow our Email Subscribers characteristic and integrate your video gallery with your favorite CRM. Then, when viewers subscribe, that contact info will push to your advertising and marketing automation platform to make use of for future communications and campaigns. It really couldn’t be any simpler!

Want to take a look at our newest spherical of Channels updates? Click here for all the small print!

Now that you already know a bit about among the finest Channels options, let’s discuss how firms are utilizing Channels particularly for their on-demand occasions. We’ve acquired insights from Klaviyo, Tomorrow.io, and OpesPartners that we predict you’re going to like. Let’s get to it!

Klaviyo

Klaviyo presents a strong advertising and marketing automation platform for e-commerce manufacturers. The firm makes use of Wistia Channels for its Live From Your Laptop collection, a weekly reside speak present that includes among the prime e-commerce manufacturers round. The present hosts firms who’ve skilled quite a lot of development during the last couple of years, in addition to new Klaviyo prospects who share their tales.

COVID essentially modified the character of Klaviyo’s occasions; they went from seeing about 90 registrants to over 15,000. That’s an enormous improve! Using Channels to supply this content material on demand has created a digital group throughout a time it was a lot wanted. Morgan Laskey, Klaviyo’s Head of Community Events, notes that they’ve seen replay numbers shoot by means of the roof, which implies protecting the content material obtainable post-event has been essential to its development.

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What makes this on-line content material resonate a lot? Morgan believes it’s the human component. “What makes it so special is that it is so human and it is so raw,” she says. “It is filmed in my closet. We don’t use special lighting. We don’t use special microphones. And I think people really needed that human kind of relatability during the time of COVID, and they still need it now.”

Learn more about why Klaviyo leans on Channels for its ease of integration and helpful analytics:

Tomorrow.io

Tomorrow.io, a climate and local weather safety platform, is the corporate behind ClimaCon, a climate intelligence convention that helps enterprise leaders perceive the influence of climate on their operations. Tomorrow.io makes use of Channels to host its ClimaCon movies and showcase them lengthy after the occasion is over.

Cara Hogan, VP of Enterprise Marketing at Tomorrow.io, appreciates how straightforward it’s for Channels customers to create an attractive web page — irrespective of your stage of technical experience. “It’s just like, oop — and we have a beautiful page now!” she explains. “I barely had to involve a designer or web developer to build it.”

Cara loves that Channels permits Tomorrow.io to combine with HubSpot, gate particular content material, after which ask viewers to offer e mail addresses to be able to watch the complete video. Not solely does this present perception into who’s watching what content material and develop the corporate’s e mail checklist, it’s additionally key for demand era. People who provide you with their e mail addresses are indicating they actively wish to hear from you, which implies you can begin nurturing them with instruments like drip campaigns immediately.

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Hear Cara speak more in regards to the HubSpot integration and the power to gate particular content material to gather emails:

Opes Partners

Opes Partners is a property funding firm that discovered itself internet hosting numerous webinars when COVID lockdown started. Ed McKnight, Resident Economist at Opes Partners, realized fairly rapidly they wanted a house to keep all of the webinars so that folks knew they existed — should you’re solely placing your webinar on a weblog, it’s sure to fall off the radar sooner or later.

The firm now sends the Channels hyperlink to all webinar registrants after the occasions and promotes the on-demand expertise on their podcast and different platforms. Having a single hyperlink to make use of has been invaluable. Ed additionally personally enjoys with the ability to provide a bingeable expertise with Channels together with the power to rapidly and simply seize viewer info.

In this video, Ed talks more about “TV Tuesdays,” a method Opes Partners used to remind folks what episode they had been on and encourage them to return to the corporate’s Channel:

It’s clear there are numerous methods to make use of Channels to showcase and promote your on-demand content material. Whether you’re constructing a group like Klaviyo, revving up demand era like Tomorrow.io, or creating customized advertising and marketing campaigns like Opes Partners, Channels offers you the options and the analytics you want.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.