Kartra vs Kajabi (2022) — Pros & Cons of Both Tools


Overview: Kartra vs. Kajabi

Are you scratching your head over which to choose between Kartra vs Kajabi?

You’re not alone because both are good options with lots of useful features. The matter is mainly subjective because online marketers have different needs and personal preferences.

It can also be tricky to understand each option’s pros and cons and why one platform may be a better choice than the other.

To help you narrow down your options, we have taken a closer look at both platforms.

Below we bring you a Kartra review and a Kajabi review and the pros and cons of each platform. 

So, Which One Is Better?

Kartra and Kajabi have a lot of similarities, while they also have some rather distinct differences. 

Kartra is primarily a platform that is ideal for online marketing in general. Those in affiliate marketing, in particular, will find the platform bristling with features that are useful to them.

Kajabi does not have as many marketing features suitable for affiliate marketing, but it does have a lot more for people who would benefit more from an online course platform.  

What Is Kartra?

What is Kartra?

Put merely, Kartra is an all-in-one sales funnel builder. Meaning that the platform has everything you need to build a sales funnel and everything else that you need to run a successful marketing campaign. 

This includes lead capture pages that help you to build on your database. It also includes sales pages, checkout pages, and upsell pages, helping you take your leads through the process from start to finish. 

Kartra also has an easy-to-use database for your leads, and you can send unlimited emails depending on which Kartra plan you have. The platform also offers a range of useful Kartra mail marketing tools that will help you get the most from your campaigns.

Automation features are also available to reduce the amount of manual input you need to do yourself. Even the most seasoned online marketers will likely find that Kartra offers all the tools they need.

While the bountiful features are valuable for any online marketers, this is still not where Kartra’s real strength lies.

Kartra comes to the fore because all of Kartra’s tools are part of a fully integrated marketing platform. Everything is made to work in harmony with everything else.

You will have no compatibility issues and far fewer headaches when managing the different aspects of your campaign. This will help you to get more from the platform, helping to squeeze even more profit from your marketing campaign. It will also leave you with more time for other crucial online business tasks.

The benefits don’t stop there, either. Especially not for agencies that run client’s marketing campaigns as a service.

The Kartra Agency function is a centralized dashboard that makes it easier for you to manage a marketing campaign, but even that is not where the benefits end.

Another advantage for Kartra in the Kartra vs. Kajabi’s debate is that the agency dashboard allows you to give a certain amount of access to the campaign to your clients.

This will enable them to make changes to their campaign themselves where needed and having your clients hands-on can be beneficial in many ways.

Kartra also offers comprehensive and insightful that can help you and your clients to see at a glance how well your campaign is performing. 

What Is Kajabi?

What is kajabi

Kajabi is a platform that is aimed at people who are looking for an online course platform. This can mean anything from cooking classes to financial insights, which other people will find useful. 

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Kajabi is not just another content platform like YouTube or Instagram, however. In addition to providing you with a platform to host your content, you will also get access to tools that will help you market that content.

The platform offers so many of the features that are necessary to online marketers. This includes tools like a landing page builder, a funnel building tool, email marketing tools, affiliate management, payment processing, and automation. 

Kajabi is designed to be easy to use, with features that are easy even for novices to pick up. The platform is also constantly evolving with new features being released that will make it easier for you to market and sell your online courses. 

The Pros And Cons of Kartra & Kajabi

With so many different requirements it can be all but impossible to please everybody, and even some of the best platforms will not have all that you need.

Both Kartra and Kajabi are no exception, with each platform having its strengths and weaknesses. 

Kartra Pros:

One of the definite pros of Kartra Vs Kajabi is its array of features.

There is pretty much anything that any business could need, plus more.

This includes video hosting, and videos can be played on marketing pages and Kartra membership portals. These features are also available to all members regardless of the plan, albeit in limited access on the Starter plan. 

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Another critical factor is all of the tools are designed as part of the same integrated platform, which helps with compatibility. The Agency dashboard also helps to make everything a lot easier to use. It can be precious for agencies that are running other businesses’ email marketing campaigns as a service. 

If you are marketing content or another digital product, Kartra has an easy-to-use membership site feature.

A drag and drop interface makes it easy for you to create a membership site, while a drag and drop page builder is also available to help you build other pages such as sales pages.

Kartra’s web page builders are compelling, and there is a vast selection of templates to choose from.

Kartra offers a helpdesk feature that makes it even easier for you to cater to your needs. This includes features like chat support and ticketing systems to help ensure your customer support can run as smoothly as possible. 

Kartra analytics features are another strong point. Users of the platform can produce in-depth reports that will help them to see at a glance how well different aspects of their campaign are performing. It’s also easy for these to be sent to clients to get insights into the performance of their campaigns. 

Another bonus is the useful Kartra calendar tool that makes it easier for your clients to book in for an online course and re-schedule. Plus, reminders are automatically sent out just in case somebody forgets.

The Kartra calendar also ties in with the checkout system, making it easier for people to book courses and pay for them at the same time. 

All in all, Kartra makes for an excellent platform for internet marketers, but it does have some downsides. At least when compared to Kajabi.

Kartra Cons:

Despite being a fully integrated platform, Kartra does not have a visual funnel builder.

This means that, although each tool is compatible with the other tools, each section of a Kartra funnel will need to be constructed individually. 

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When looking at Kartra Vs Kajabi, the former also lacks when it comes to community building tools.

They don’t have one, which means you will miss out on what is potentially a compelling resource.

Again, it depends on your own needs and preferences, but this could be a deal-breaker for some people.

Kartra also does not offer online course assessments, which is another feature that could otherwise significantly boost your interactions with your clients. 

Kajabi Pros:

Kajabi has a lot of the features that Kartra does, but where it comes to the fore is in helping you to build a community. 

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With Kajabi, you can build a community of members who can share ideas and ask questions.

The platform also offers online course assessments. This means quizzes in different formats that allow you to test your community members on everything that they have learned so far.

These are compelling tools because it helps you to build brand loyalty among your community.

Members of the community will also likely be recommending other courses of yours to other members, helping to increase your revenue further. 

Another significant pro that Kajabi can boast about is their video hosting. While Kartra also offers video hosting features, Kajabi provides unlimited hosting to Wistia videos, and this is available to users of all plans.

Kartra is preferred by many for their video hosting due to features that allow you to tie your videos directly with your marketing campaign. 

Kajabi Cons:

When comparing Kartra Vs Kajabi, the latter is left wanting in some areas. 

For example, Kajabi is somewhat behind Kartra when it comes to analytical tools.

Kajabi does not provide split testing, for example, making it harder for you to tweak your landing page to achieve maximum effect.

Kajabi’s automation features are also not as powerful as Kartra’s are. 

Although Kajabi does have an easy-to-use web page builder, it comes with far fewer templates than Kartra.

Another significant drawback of Kajabi is that the platform is lacking in affiliate management features. This will make it harder for you to manage any affiliates that may be helping promote your content for you. 

Kajabi also has another con, which might break the deal for some people, which is that is doesn’t have a help desk feature. This is a significant issue for many online businesses because helpdesks help keep your loyal customers happy.

They also allow you to learn more about what your clients want. Kajabi also lacks scheduling tools, and you will need to purchase a calendar separately.  

What Are The Pricing Differences Between Kartra And Kajabi?

Naturally, one of the most critical factors when comparing Kartra Vs Kajabi is how much they cost.

Below is a breakdown of the pricing and what you get for your money. 

Kartra Pricing

Kartra has four plans to choose from.

All of these, except for the Starter plan, offer unlimited emails, bandwidth, videos, pages, membership sites, team members, and helpdesks.

They also all give access to the Kartra Agency feature, except for the Starter plan.

How much does Kartra cost?

1. Starter Plan

Kartra’s Starter plan is available for $99/month. This figure is reduced to $79/month if you pay annually. 

This plan allows you to manage up to 2,500 leads, have one custom domain, and send up to 15,000 emails every month.

It also gives you 50GB bandwidth, hosting for up to 100 pages, and selling up to 20 products. You can also have two membership sites, one additional team member, and you can connect to one helpdesk. 

It should be noted that Kartra Agency is not available with the Starter plan.

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2. Silver Plan

The next plan is the Silver plan, which is available for $199/month. This figure is reduced to $149/month if you pay annually. 

This plan will allow you to manage up to 12,500 leads and have three custom domains. It will also give you unlimited access to the other features mentioned, including Kartra agency. 

3. Gold Plan

Next in line is the Gold plan, which is available for $299/month. This figure is reduced to $229/month if you pay annually. 

 his plan will allow you to manage up to 25,000 leads and have five custom domains. It will also give you unlimited access to the other features mentioned, including Kartra agency.

4. Platinum Plan

Last, but by no means least, is Kartra’s Platinum plan. This plan is available for $499/month, which is reduced to $379/month if you pay annually. 

The Kartra Platinum plan will allow you to manage up to 50,000 leads and have ten custom domains. It will also give you unlimited access to the other features mentioned, including Kartra agency.

Add-ons for each plan are available if you need them, and there is also a free 14-day Kartra trial so you can test the platform out before you commit to paying.Kartra Trial

Kajabi Pricing

Kajabi pricing - how much does Kajabi cost?

Kajabi has three plans to choose from.

All 3 of these plans give you unlimited landing pages, unlimited marketing emails, and access to the Kajabi University. 

1. Basic Plan

The first of these plans, the ‘Basic’ plan, is available for $149/month. This is reduced to $119/month if you pay annually.

This plan allows you to have three products and three pipelines (sales funnels). You can also have 10,000 contacts and 1,000 active members. It also gives you one website and one admin user.

2. Growth Plan

The next plan, the ‘Growth’ plan, is available for $199/month. This is reduced to $159/month if you pay annually. 

This plan allows you to have 15 products and 15 pipelines (sales funnels). You can also have 25,000 contacts and 10,000 active members. It gives you one website and up to ten admin users.

The Growth plan also comes with affiliate program features, advanced automation, 24/7 chat support, and the ability to remove Kajabi branding.

3. Pro Plan

The third plan is the ‘Pro’ plan, which is available for $399/month. This figure is reduced to $319/month if you pay annually.

It is giving you access to 100 products and 100 pipelines (sales funnels). You can also have 100,000 contacts and 20,000 active members. It gives you three websites, and up to 25 admin users.

In addition to the additional services mentioned in the Growth plan, the Pro plan gives you access to a code editor. 

Kajabi also offers a 14-day free trial to allow you to give the platform a test run before committing. 

Kartra vs Kajabi: Our Pick

As with so many other platforms, the winner of Kartra vs Kajabi will depend mainly on what you hope to achieve and your requirements and preferences.

If your focus is on affiliate marketing and similar, selling products yourself, or managing marketing campaigns for clients, Kartra is definitely the best option for you.

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Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.