Kartra vs Builderall (2022) — Are You Making the Right Decision?


Overview: Kartra vs. Builderall

Kartra vs Builderall, are you looking for a detailed comparison between these two digital marketing platforms? Not sure which platform to choose? Which has more advantages?

Those are tough questions but you have come to the right place.

If you’ve already delved into digital marketing, you’ve probably heard of both platforms. Both have seen a surge in popularity in recent years, representing themselves as all-in-one marketing platforms that take all the hassle out of managing different tools.

However, while both are respectable companies, they do have their differences, which I am going to explore in this Kartra vs Builderall comparison.
In the end, I will also give my recommendations, which can help you make the right decision.

First of all, we are going to understand a little what exactly Kartra is and obviously what Builderall is with individual characteristics.

About Kartra

The company responsible for this handy tool is Genesis Digital, LLC. In addition to Kartra, they have brought us the best webinar hosting tools WebinarJam and EverWebinar.

It’s pretty clear that they know how to make an effective rig, and Kartra is no exception. It quickly gained popularity, despite having fierce competition like Karta and Clickfunnels.

Here you can find a detailed comparison that we have made:
Kartra vs Clickfunnels

The list of Kartra features and benefits goes on and on, and we’ll explore it in the next few paragraphs. It is a handy sales funnel creation tool with many useful options such as video hosting, landing or sales pages, pre-made campaigns, shopping carts, and many more things that can save you a lot of time.

1. Who is Kartra for?

Kartra was designed to replace “traditional” ways, which generally include a different solution for each aspect of digital marketing. In other words, many marketers have to “tape” different tools, even if they are not fully compatible. That is a major burden, and Kartra aspires to abolish it forever.

When something goes wrong, the problem can be detected much more easily when everything is in one place, unlike the multi-solution plan that can quickly fall apart if there is even the slightest problem with one of the tools.

Of course, if you already have a good marketing plan, even if it includes different tools and solutions, you may not want to throw it out and jump on the Kartra bandwagon. On the other hand, if you are struggling with software gaps and the technical aspect of marketing in general, Kartra may be the right choice for you.

2. Features

Continuing with our Kartra vs Builderall comparison, we tell you that no matter which Kartra pricing package you choose, you will get access to the full list of tools. The only difference between the packages is the bandwidth of the traffic and the size of your contact list, and a few other minor things. In other words, even if you choose the cheapest subscription level, you will have many options to choose from. And if you need a larger contact list, you can upgrade to a more advanced Kartra pricing plan.

Anyway, this platform allows you to create your own page, attract leads, create email marketing campaigns, organize your schedule using the calendar, and even upload videos and add lead capture forms to them. On top of that, you can easily recruit and track your affiliates, as well as program your own custom plugins in case you need it.

3. Page and Template Builder

Obviously, you can’t sell anything without a page. It is a crucial part of any online marketing strategy. Also, the page needs to look good if you want to attract customers. Fortunately, Kartra’s page builder makes it quite easy to create a beautiful sales page and generate leads.

Also, they have so many template designs to choose from. You will surely find something that you like, be it classic or modern and minimalist.

4. Adaptive Behavioral Marketing

Kartra allows you to keep track of your users and their profiles, in order to understand them. When you know your audience, you can adjust your marketing strategies accordingly to drive even more traffic and sales.

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I really enjoyed the fact that Kartra can recognize if a visitor is already signed up and hide the lead capture form accordingly. That way, you don’t have to annoy your users with unnecessary interruptions.

5. Video Hosting

Karta allows you to have full control of the videos you upload or embed. You can add lead capture forms, popup ads, watermarks, and customize the video player. You can even reward people who stay at the end of the video. The options are endless!

6. Support Service

Kartra Helpdesk will ensure that you have the best support team to assess your clients’ needs and impending inquiries. Essentially, you have full control over the support team, as well as live chat or customer tickets.

The best part is that you can keep track of all the analyzes and therefore always make sure that everything runs smoothly. Plus, you can easily see which time of day is the busiest and modify the schedule accordingly.

7. Pre-made Campaigns

Kartra assembled a team of top digital marketers, including the great Frank Kern, who then ran a bunch of marketing campaigns. Marketing newcomers will certainly benefit from these pre-made campaigns, as they can save a lot of time and effort.


About Builderall

The next step in our Kartra vs Builderall comparison is to talk about Builderall.
With over 40,000 users right now, it is surely one of the most widely used marketing platforms available today.

The company that owns Builderall is eBusiness4us Inc., and it has been in existence since 2008. Its main objective is to “transform the world through entrepreneurship using digital marketing as a tool.”

Like Kartra, Builderall is an all-inclusive platform, which means that it contains all the marketing tools you could ever need in one place. Also, when it comes to the plethora of features, Builderall doesn’t disappoint either. You can manage your emails, SMS messages, affiliates, webinars, messaging chatbots. You have all the essential tools and many others that you would not even think of.

Plus, Builderall is one of the cheapest services of its kind. Of course, I would never recommend choosing a product only because of its low price, it is tempting. Still, if you’re on a tight budget, the price may be a deciding factor for you in this Kartra vs Builderall dilemma.

1. Who is Builderall for?

As I said, Kartra is marketed for people who want to sell their products online and have an automated business with all the tools in one place. Well, the same can be said about Builderall. Thanks to its all-in-one platform, people can easily manage and promote your business, without too much effort. Users praise it for being intuitive. Also, according to their website, both beginners and professionals can benefit from Builderall.

However, in my opinion, Builderall is more suitable for beginners. If you already have a somewhat decent marketing strategy, then you may find Builderall somewhat simplistic, especially if you go for the lowest subscription level (Free or Builder). On the other hand, you can easily get around Builderall even if you are completely new to digital marketing. They have tutorial videos for most of the features.

2. Features

Unfortunately, unlike Kartra’s pricing plans, when you subscribe to Builderall’s free trial or subscribe to the cheapest package, you get a fairly limited number of features. For example, the free version does not have the Funnel Builder option, nor can you put your own domain. As for other levels, we will explore them in the next part. The point is, while Kartra offers all the features no matter what level you subscribe to, you can unlock all the Builderall features only when you sign up for Premium which is the highest level.

Either way, Builderall’s features sure sound good. The selection is quite similar to Kartra’s, actually. There, you can easily create your funnel or page, add membership areas, manage your calendar, webinars, and affiliates. You can even create your own video animation, which is quite unique.

Again, it would be impossible to list all of Builderall’s features, so here are some of the most prominent:

3. Canvas Funnel Builder

When it comes to funnel building, Builderall has something to offer in this area as well. In its Canvas Funnel Builder, you can choose from dozens of different funnel templates: landing, reverse landing, invisible, product launch, video sales, and many others.

4. Email Marketing

The newest version of Builderall has seen a great improvement in its email marketing software. However, regardless of the version, you can always enjoy its auto-reply feature.

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There is also an option called Script Generator, which allows you to create perfect sales copies without having to hire a copywriter. Instead, you can simply enter relevant information about your target audience and let the Script Builder do it for free.

5. A/B Split Test

Builderall has not yet officially launched this option, but it is “coming soon.”

Still, A/B testing or split testing can help you get to know your audience better and discover their preferences. You can do this by comparing different versions of various marketing assets (such as pages and emails) to see which one works best.

6. Webinar Creator

Although Kartra would be an obvious choice when it comes to webinar creation, you can still enjoy Builderall’s webinar maker. It is much simpler, but it gets the job done. And you don’t need the help of a separate webinar service like WebinarJam, you can do it all on Builderall.

Price Comparison:

kartra pricing new

As I said, in Kartra each subscription level comes with all the features, with the difference in the number of leads, domains, contacts, etc. Kartra’s basic pricing package is the Start, which costs $99 a month. Other than that, there is also Silver ($199), Gold ($299), and Platinum ($499). Kartra’s Platinum pricing plan includes up to 50,000 leads, 10 custom domains, unlimited pages, products, support services, etc.

And of course, if you opt for the annual plan instead of the monthly one, you can save up to 25%. For example, the annual Home plan will save you $240 staying at $79 per month, while Platinum will save you up to $1440 staying at 379 per month.

Don’t think about spending hundreds of hours learning a system and dealing with integration problems that you can easily avoid, especially if you are building your first online business. Not only when you are on a tight budget, Karta is the best solution. The really good thing is that you don’t need to change the platform once your business grows.

In addition to that, if you are not satisfied with their services, you can request a full refund within 30 days of your purchase.

Finally, take a look at Kartra’s pros and cons so you can take the step ahead and start using this amazing tool to your advantage.


  • An incredible variety of features and tools, even in the “Starter” plan.
  • Lots of cool template designs to choose from
  • Kartra Assistance is an essential tool
  • You can upload videos and edit them
  • You can try their 14-day trial before you make a purchase


  • Although their prices are justified by their quality, a slightly cheaper plan would be great.
  • The tool is not available worldwide

In addition to the 14-day free trial, you can choose from Builder Plan ($29.90 per month), Premium ($69.90), and Funnel Club ($99.90). As you may have guessed, the free trial lacks some important features, such as the funnel generator. While Constructor has this, it lacks other features like webinar builder, SMS messaging, etc. On top of that, the amount of domains, subscribers, and disk space is seriously lacking at the lower tiers. Unfortunately, I think Premium might be your best option if you want to go for Builderall. After all, it is still cheaper than Kartra’s lowest price plan.

Builderall allows you to cancel your subscription whenever you want. You can even get a refund, as long as you have not made any commission through the platform. Also, make sure to do it within 30 days of purchase.

If affordability was the dominant criterion for this Kartra vs Builderall comparison, then Builderall definitely takes the cake. However, I think Builderall costs less for a reason, but I’ll get to that a bit later.


  • Simple and intuitive builder
  • Competitive prices
  • 14-day free trial


  • You must manually create a website for each type of device
  • Customer service is unreceptive
  • Platform often with delays or errors

Kartra vs. Builderall — Conclusion:


To fairly compare Kartra vs Builderall, I will now present their similarities and differences, starting with the things they have in common.

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For starters, both Kartra and Builderall are marketed as all-inclusive platforms that revolutionized the world of online marketing. Whether this is correct or not, I will let you decide. However, I must say that both platforms are really respectable and do what they advertise. Plus, they offer more than a few useful features in one place, as they should.

Also, both platforms allow you to create a magnificent website that will perfectly suit your needs. Plus, it has a ton of tastefully designed templates to choose from, so you don’t even have to do it yourself. But in case you want to customize it to your liking, you can do that too.

Kartra and Builderall also have excellent email marketing software. Everything is automated, so you don’t have to do any tedious work. However, you can track and edit your subscriber lists, campaigns, and workflow.


Kartra — Advantages

In general, Kartra is considered to be a bit more professional than Builderall among sellers. In other words, pros are more likely to go with Kartra than Builderall, which generally attracts newcomers.

I guess big business owners don’t mind paying a little more if it brings consistency and stability. Also, I saw a lot of user reviews criticizing Builderall and claiming that it had bugs, which may be the reason why it’s so much cheaper. Unfortunately, I think that’s what makes Kartra the clear winner of this Kartra vs Builderall comparison.

While Builderall is fairly affordable for everyone, it doesn’t have half the options of Kartra. On the other hand, Kartra prices are definitely not for everyone’s pocket. Still, every Kartra price tier comes with the full list of features, even the lowest. You only have to pay more if you plan to expand the number of leads, emails, pages, etc.

Some features are exclusive to Kartra and we can’t see them on Builderall. Those features include video hosting, help desk, calendar and event booking tools, and more.

Finally, according to the reviews, Kartra’s customer support is much better, that is, more responsive. While Builderall users sometimes have to wait days after submitting their ticket just to get any response, Kartra’s support team typically responds in less than a day.

Builderall — Advantages

However, I have to give Builderall some credit.

For starters, Builderall is much cheaper than Kartra. In fact, Funnel Club, Builderall’s highest subscription tier costs $ 99.90, which is pretty much the same price as the cheapest Kartra plan, Starter, which costs $ 99 per month. However, keep in mind that you can get a Kartra bonus if you opt for the annual plan.

The Overall Winner is: Kartra

Unfortunately, while it is good software, Builderall simply cannot match Kartra when it comes to tool variety, security, and overall platform stability. Builderall is prone to crashing, which can be quite frustrating at times. So I’d rather pay a little more and have a smoothly running platform than struggle trying to fix problems every day, even if the platform is free.

Still, before deciding on Kartra vs Builderall, make sure you think about what your marketing needs are. Take into account your budget, the size, and the type of your business, as well as your own technological knowledge. Although we know that the Kartra price may seem a bit high, we are convinced that it is completely worth it. In addition, we recommend that you make the purchase of Kartra as an investment. Once you start to take full advantage of it, you will realize that it will have been a profitable acquisition. You will simply love the wide range of tools that are included in the service, as well as how easy each one is to use.

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Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.