How to Sell on Amazon (2022) — The Ultimate Beginner’s Guide

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How to Start a Successful Business as an Amazon Seller?

If you follow along you will learn to sell on Amazon, make your first sale and start a business.  More importantly, by making sales you will prove to yourself that the sky’s the limit. It’s rinse and repeat after that.

  • Startup Costs to Selling on Amazon
  • How to Open an Amazon Account
  • How to Find a Product to Sell
  • Best Product Selection Tools
  • Open an Alibaba Account
  • Definitive Guide to Negotiate with Alibaba Suppliers
  • How to Create an Amazon Listing
  • How to Create an FBA Shipping Plan
  • Amazon Product Photography
  • Guide to Product Listing Optimization
  • Create a Brand & Packaging
  • How to Automate Your Amazon FBA Business

Let’s begin:

The amount of money you need to start an Amazon business depends on where you’re sourcing your products from. You can purchase inventory to sell on Amazon from a few different sources:

  • Retail Stores: You buy items at local/online retail stores, and resell them on Amazon (this is known as retail/online arbitrage)
  • Wholesale Suppliers: You buy items from a company like ours, and you’re able to resell these products wherever you’d like (including Amazon)
  • Private Label Manufacturers: You modify and customize your own branded products to sell wherever you’d like (including Amazon)

How Much Money Do You Need To Sell On Amazon?


There are currently 5 costs directly associated with starting an Amazon business. These figures can range depending on how much you’re willing to invest and how much you’re willing to bootstrap some costs, in the beginning, to keep startup costs low:

  • Buying Initial Inventory ($150)
  • Opening an Amazon Account ($39.99)
  • Buying UPC Codes ($10)
  • Investing in Product Photography (Free – $295)
  • Creating a Logo and Product Branding ($24)

Total Amazon Business Lean Startup Cost: $224 – $518

See how we calculated the startup cost below…


1. How to Open an Amazon Account

To sell on Amazon, you can go through the following steps:

Step 1: Go to Services.amazon.com

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Step 2: Scroll down and click the “Selling on Amazon” link.

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Step 3: Select between “Sell as a Professional” or “Sell as an Individual”. As a beginner, we recommend selling as an individual. Amazon charges $0.99 per sale. For a professional seller account, Amazon charges $39.99 per month.

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Step 4: Fill out the required information and once you’re done then you’ve officially become an Amazon seller.

You can also use this video below detailing how to open your Amazon seller account:

2. How to Open an Amazon FBA Account


Use your personal information, you don’t need a “legal” business right away to start an Amazon business.

Your personal tax information (social security number) is perfectly fine because you can claim any earnings as personal income to start.

If you want to sell on Amazon from outside the US this is what you currently need:

  • Credit Card that can be charged internationally. Visa or Mastercard are the most common ones.
  • A local bank in your country that supports what’s known as ACH (automated clearing house) which only means that your local bank can receive electronic transfer payments from Amazon.
  • Your home address where you receive personal mail.
  • local phone number with your countries prefix.
  • A US EIN number. You don’t have to be a corporation and have any type of legal status in the US to get this number. An EIN may be obtained by filing IRS Form SS-4, Application for Employer Identification Number

There you go, it’s that simple.

3. How to Find Product to Sell on Amazon

Here’s the deal:

Without a profitable product to sell, you have no Amazon business.

When starting to sell on Amazon this is the part most people tend to overlook and rush.  One of the biggest questions that we get over email is “How do you find a profitable product to sell”

What people actually mean is “Can you tell me which product to sell” and it’s not that simple. A profitable product falls at the intersection of your interests and profit margin.

Step 1: Narrow Your Product Research Criteria

You want your first product to be what’s called your “beachhead” product. It’s one that generates sales for you right away and then you can branch out from.

Trying to pick a niche when first starting out can become difficult and overwhelm you.

Our goal is to make this process as roadblock-free as possible. That way you can get motivated and continue to make progress.

We don’t believe in profitable niches but instead profitable products.

So, we need to establish the bare minimum requirements that determine a good product to sell.

Look at products under sponsored ads selling on Amazon. If someone is spending money advertising them then there’s a good chance the product is selling well.

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Avoid Restricted Amazon Categories

Amazon requires that you apply and gain approval to sell in certain categories. So don’t forget to check out the restricted categories before you choose your product to sell.

I would recommend that the name of the game is to start making sales quickly.

The more time you spend trying to get yourself ungated the less time you have to test products. Save selling in restricted categories for when you have more time and money to spend on ungating services.

Step 2: Select the Right Online Tools for Amazon Product Research

These tools don’t select products to sell on Amazon for you. And there’s no tool out there that can select the best product for you to sell.  So, you need to learn how to make the best decision with the best data available to you.

These tools allow you to sort your ideas and filter out bad ones from good ones based on the criteria we mentioned above.

Therefore, we recommend 3 tools for Amazon Product Research:

4. The Product Research Workbook

Figuring out what product to buy and sell on Amazon doesn’t have to be enormously complicated.

This is our proprietary Product Research Workbook. And we use it to keep track of everything when searching for your first product to make a sale on Amazon.

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I’ll explain with an example:

If you have our workbook then it can be as simple as putting the numbers into the spreadsheet.

Check out the video below to see how we teach product research and do it yourself!

#2: Jungle Scout Product Research Tool

One thing we don’t recommend is to start selling any of the items we research in the videos. We’re teaching you how to do your own research and depending on when you’re reading this the numbers are potentially different.

#3: Unicorn Smasher Product Research Tool (FREE)

Unicorn Smasher is a free online Chrome extension that gives you sales data on particular categories on Amazon. The data is not as accurate as it is on Jungle Scout but if you want to save on money then try this free option.

Now that you’ve selected a product to sell on Amazon and start your business then it’s time to move on finding a supplier for your product.

If you’ve followed our guidelines then you should have at least 3 to 5 products you want to start selling on Amazon.

There’s a single point that we want to get across and it’s that there is no perfect product. The perfect product is the one you choose to execute on and fully optimize better than your competitors which is what we’re going to teach you later in the article.

5. The Exact Steps to Finding Overseas Private Label Suppliers

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Follow these steps to open an Alibaba account and buy from Alibaba:

First: Go to Alibaba and click on “Join Free”

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Second: Enter your Email address and verify that you own it. Try to not use your main/personal email if you don’t want your inbox clogged up with supplier emails.

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Third: Fill out your basic information. Password, location, first name, last name, and telephone number.  Alibaba asks you for “Company name”. Do not panic. The name can be whatever you want.

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Fourth: Confirm your personal information and complete the opening of your new Alibaba account. Now you can start buying products on Alibaba.

6. How to Open an Alibaba Account Video:

Minimum Requirements to Select the Perfect Supplier

At a minimum you want to make sure that your private label supplier meets the following requirements:

  • Accepts Trade Assurance, Paypal, or AliPay (Most secure payment methods)
  • They’re a Gold Supplier
  • Has been assessed and certified checked onsite by Alibaba

You want to keep your money as secure as possible. So checking all these boxes is a way to make sure you protect yourself when looking for a good supplier.

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Now, let’s dive deeper into Alibaba payment methods and which ones would be better over others.

7. Overview of Alibaba Payment Methods


Suppliers like to compete on price but some might be willing to offer you a better one.

Finding a supplier making the exact product you found on Amazon is crucial. You’ll see that sometimes the pictures are even the same ones that are selling on Amazon.

Side Note: We’re not doing that when we list our product!

Finding a supplier that communicates well is going to be extremely important moving forward. Especially when you decide to place a logo on your products.

  • You’ve done your Amazon product research and met the criteria
  • Calculated Amazon revenue
  • Opened your Alibaba account
  • Found 3 suppliers that make your product and accept proper payment channels

8. Steps to Negotiate With Alibaba Suppliers


Next, let’s negotiate with our suppliers and see if we can get a lower cost for our small orders.  You can’t start an Amazon business with good negotiations!

Best case scenario we can even get a credit back on the sample products.

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If you see on the bottom right-hand side of the photo you can click on “contact supplier”.

You don’t order right away on Alibaba. You need to contact the supplier and explain to them what you want and to give you an estimate.

Step 1: Contact the supplier and start the conversation

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We’re not going to leave this to chance. We’ve tested so many emails to suppliers and we’re going to share one of the best emails you can send.

The idea is to create an open line of communication between you and your supplier.

People become very nervous at this step but suppliers are people too and just need to know how they can help you.

Introduce yourself first and then you can let them know that “your boss” is unhappy with your current supplier and would like to move to another supplier.

Copy and Personalize This:

Alibaba Supplier Negotiation Template

Step 2: Use This Alibaba Supplier Negotiation Template

Dear NAME,
We cannot divulge secretive information like monthly sales volume. Based on what you have told me / what I have seen, your volume is enough for us to be interested in your factory, especially given your broad range of products and your focus on quality control.
However, my boss is not willing to switch accounts / my boss is not willing pay for samples to any new supplier until we prove things out by moving slowly. The steps he would like to follow are:

We test a normal and high capacity cartridge internally in the field with our 20 sales reps = 40
Then we test on a broader scale with 100 units, preferably with a different printer line =100
After, we move to 1,000 units to test happiness with customers in our many channels of distribution =1,000
Assuming all goes well, we go to 5,000-10,000 units and really begin to migrate to your factory fully for that line = $

Your factory seems like a great potential partner for our company, and we’re excited to do business with you. But this is our company’s standard procedure for new products and suppliers.
Please let me know if you’d like to do business together, and I’ll let my boss know immediately.

Look forward to working together,
YOUR NAME

Step 3:  Set the Proper Expectations

If you do this and maintain your position as an assistant or purchasing manager, it will give you the necessary negotiating strength to get started.

Just be sure to set reasonable expectations of growth and have them understand that there are validation and inspection processes to go through in order for them to earn your company’s business.

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Once you send the initial inquiry you’ll come to this screen and you’ve made contact with your first supplier! They will email you back and ask for specifics. It becomes a conversation at this point and you tell them what you want.

Step 4: Agree on the price and place your first small order on Alibaba

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Alibaba Shipping Hack

Remember a small order can be anywhere from 5 to 20 units. It depends on your level of risk tolerance. Expect to pay around $150 to the supplier for door-to-door small test orders. And remember that the de minimis value for e-commerce parcels to the USA was raised to $800 USD in March 2016.

Therefore international courier shipments and/or international parcel deliveries can be cleared without duty and taxes!

It’s your responsibility to make sure that when the products arrive at your house that you inspect them and prep them for FBA.

The video shows you how to get your supplier to ship your products to your house.


Dealing With Shipping Costs

The rules to live by:

  • Product research is more beneficial to the profit margin than trying to lower your shipping costs.
  • Anywhere from $50 to $150 is reasonable for shipping costs
  • If we’re asking them to express ship it via air then we should expect a higher shipping cost

Keep this in mind when receiving a quote from a supplier and consider a new product before thinking $50 to $150 in shipping costs is unreasonable.

9. How to Create an Amazon Listing and Ship to Amazon FBA

Follow these steps when you want to create an Amazon listing:

Step 1: Go to seller central on Amazon and select the inventory drop-down and select ‘Add a Product’.

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Step 2: Next you want to select ‘create a new product listing’ and start from scratch.

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Step 3: Choose the category of the products you’re going to be selling. Make sure that your product category is not restricted. If you sell in a restricted category you won’t be able to create your product listing until you’re approved.

There are plenty of categories that don’t require approval so keep it simple and keep moving forward! Find the closest thing that relates to your product.

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Step 4: Fill in the required info. You just want to get the product listing up (but not live) so that you can send your products into Amazon FBA.

You can focus on optimizing Amazon keywords after the inventory arrives in Amazon.

Next, you want to fill out these spaces to complete your product listing and get your Amazon FBA listing completed.

Title:

You want your product name here, you can change it later.

Manufacturer:

Since you’re a private label seller you can list your company name as the manufacturer. If you don’t have a company name just make it the company name you will have in the future. Again don’t let this stop you.

Brand:

Your brand can also be your company name.

Your Price:

You can change this later so put any price for now. This is so the listing can get published but you can’t sell anything until Amazon receives your inventory. Select a price that’s comparable to the lowest Prime price to a similar product.

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10. How to Buy a UPC Code

Step 5: Buy a UPC Code if you don’t have a UPC code yet. Go to SnapUPC:

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Click through all the steps until you can download the package.

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Step 6: Open the folder with the UPC JPEG in it and write down the number so you can enter it in the ‘Product ID” area of your product listing.

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Step 7: Click on “Save and Finish” and you’ve created your very first Amazon listing.

Pro Tip: You can list an item to sell on Amazon by merchant and then convert it to be Fulfilled by Amazon once it’s listed. That way, it won’t sell until received at an FBA warehouse. The item will go into your Inactive Inventory until it is received into the FBA warehouse.

Now we need to create what’s called a shipping plan. However, you can start selling on Amazon right away with the listing we created.

But if you want to offer 2-day free shipping, have the prime logo on your listing, and win the buy box then Amazon needs to have your inventory.

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11. How to Create an FBA Shipping Plan

Step 1: In your Seller Central dashboard, click on edit inventory and click “Change to Fulfilled by Amazon”.

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Step 2:  Click on “Convert Only” wait a few minutes, refresh the page, and now that it’s fulfilled by Amazon click on “Print Item Labels”. amztools guide 24


Step 3: Click edit and then “Send/replenish inventory”

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You want to select case-packed products. What this means is that you are going to send all of your products together in one big box. If you are sending multiple products in one box into Amazon FBA then you will select individual products.

Next, fill in the Ship from the field. In the beginning, it’s your house but it can also be your FBA inspection service that will be prepping your products after receiving them from your Chinese supplier.

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Don’t Forget the Hazmat Review Form

Step 4: Fill out the Hazmat Review Form

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Depending on your category just to be safe Amazon will ask you to fill out a hazmat review form.

You want to tell Amazon how many units per case you’re sending to their warehouse and then how many cases you’re sending them.

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Since your product is most likely not hazardous you want to download the exemption sheet that you need to fill out.

Click no on the entire sheet and save it on your desktop. You can then upload the document and hit continue.

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Step 5: Fill out the dimensions of your actual individual product, and prep information. It’s okay to be approximate, just don’t be completely wrong.  If you don’t know then ask your supplier and they would be more than willing to help you!

Then fill out the units per case and the number of cases you’re sending.

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After you set the quantity, click on continue.

Next, it’s going to ask you if preparation is required. What they’re asking is if there is any prep required by Amazon in their warehouses. The answer should be no. Either you are preparing your products or your prep/inspection company would be preparing your products for you.

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Hit continue. The page asks you “Who Labels?” you want to select a merchant. Put the label on the packaging earlier or the 3rd party company you paid to do it.

You don’t need to print labels here because that would be if you wanted to create stickers for every single one of your products.

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Question: How do you know what Amazon FBA warehouse to send your products to?

By creating your shipping plan, Amazon automatically decides which warehouse your products are going to.

They provide you the address and you can either send it yourself or give that address to your freight forwarder so they can send it to the FBA warehouses.

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Make sure that all of the information is correct.

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Step 6: Click work on shipment to select how you’re going to ship your product to Amazon.

Quickly Prep & Ship Products to Amazon FBA

Now you need to select how your products are going to be sent to Amazon.

Small parcel delivery and if you’re sending the products from your house you would be using your own shipping services. It can be FedEx, DHL, UPS or even the US post office, whatever you like.

If a third party is sending your shipments ask them who they’re using to send your products in and they will give you all of that information.

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Make sure all of the shipping information is correct and ask your third-party freight forwarder how much 1 box weighs and what the dimensions are.

Otherwise, you can weigh the box in your house by stepping on a scale.

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Print your box shipping labels.

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In my example, the supplier factory address is my “ship from address” which is why the “return address” is Chinese. If you’re shipping from your house then it would be your home address.

You need to send the file of these labels to whoever is going to be doing the shipping for you if it’s not yourself.

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Once you send your products to Amazon you will get a tracking number from your shipping company. If you sent 10 boxes then you should get 10 tracking numbers. Place the tracking numbers in your Amazon seller dashboard.

12. Amazon Product Photography

Make sure you take your product photos before sending your items in!

Product photography doesn’t have to be expensive. We swear by it.

DIY Product Photography Video:


When you’re selling Amazon you’re competing against other sellers that are selling similar products to you and it’s critical to be able to stand out.

Want to know the best part?

You can pay a professional to take photos but if you use the guide we provide above you can compete against the best sellers on your own.

But, we love companies like Kenji ROI for professional Amazon product photography.

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You can certainly save money on product photography. If you can spare it, getting a professional to take your Amazon product photos might be worth it.

For beginners selling on Amazon save money, but be aware that this option exists. Prove the concept first then I would look for awesome professional photos for your Amazon listing.

Amazon Product Listing Optimization

Product listings are literally everything in an Amazon FBA business and sadly become one of the most neglected things. There are some ranking tricks that you can use but nothing helps your entire SEO strategy like an optimized listing.

People want more eyes on their listings and people want more sales but never stop to think that maybe their product listings might need a little bit of work.

Fully optimize your product listing with keywords and create meaningful relationships with your customers.

We had Greg Mercer from JungleScout give us the 6 Most Important Factors for Amazon Product Listing Optimization and he did not disappoint!

These 6 Factors are:

  • Product Titles
  • Product Images (Minumum Amazon image requirements)
  • Key Product Features
  • Amazon Listing Descriptions
  • Amazon Product Reviews
  • Product Rating

Everything you need to start selling on Amazon and make your first sale has been covered.

13. Create a Unique Brand & Grow Your Amazon FBA Business

After researching your product and you’re confident you want to continue selling your product in your Amazon business then it’s time to think about the logo and branding design.

I want to include this in the beginning because you want to have this done with your next large order.

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This is crazy:

You can hire a kick-ass freelancer from freeeup for $12 dollars an hour or even more if you want and they can design a logo for you within a day.

Then you can use them anytime you need design work done.

They can help you with:

  • Packaging Design
  • Product Inserts
  • Logos
  • Infographics

It’s such a simple process to hire one of these workers and their customer service is outstanding. Freeeup will recruit, interview, and hire online workers then place them into your business effectively saving you time to grow your company.

Let’s say it takes the designer 2 hours to design your logo. That’s $24 USD

You might be wondering:

Can images like this make all the difference?

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Yes, they can…

You can also use tools like Canva to make incredible images for free!

Requesting a Logo on Alibaba

Look:

At the very least if you don’t want to register your brand, you can test the validity of a product with a logo on it.

Branded products usually get priced higher than unbranded products so it’s something worth testing.

Pro Tip:  If you aren’t making consistent sales you shouldn’t worry about registering your brand on Amazon.  Create a name to sell your products under and it can be a generic name to start.

Check out the video below to see an example using Photoshop!

14. Requesting Logo for Amazon Products on Alibaba


Question: Do you need an LLC, Business License or Importing License to Sell on Amazon?



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15. Automating Shipping and Prep for Your Amazon FBA Business

Benefits of third party companies:

  • Schedule freight services for you
  • Inspect your products before leaving China
  • Return any defective products before leaving China
  • Prep your products per FBA standards
  • Send directly into the Amazon warehouses

To automate your operations this is the missing link that people don’t realize exists.

Suppliers can’t prep your products per FBA guidelines. So instead, you’ll want to use a prep and inspect service to be the middleman who keeps your supply chain moving along smoothly.

One that I recommend is:

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Yes, these costs will eat into your profits but, this is a necessary step if you decide to automate your Amazon FBA business.

You are eliminating the headache of inspecting your own products and the cost of sending back products from the US to China.

Wrapping this up:

Everything in this article is meant to motivate you to take action.

If you take everything in this article and apply it we can guarantee that you can learn to sell on Amazon and make your first sale.

It’s Your Turn Now!

Take a look at the Top 5 Amazon Seller Tools at the following table:

*swipe to the side if you are on a mobile device ↑


Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.