How To Save Time Planning and Creating Social Media Content

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There’s no denying that content material creation is time-consuming. You have to consider what to put up, create a graphic, write a caption, select hashtags, put up the content material, and interact together with your viewers within the feedback—and then do all of it once more, and once more, and once more.

While the challenges of social media content material creation could really feel daunting, exhibiting up constantly has huge advantages for your small business. By posting useful content material constantly, you may:

  • Grow your viewers
  • Increase model consciousness
  • Build authority in your trade
  • Improve engagement

If you need to obtain any of the advantages listed above, it’s price determining a sustainable technique for saving time planning and creating social media content material. The key to reaching that is twofold—planning prematurely and batch working content material creation.


Multitasking—A Cautionary Tale

Let’s take a second to speak about one thing all of us do—multitasking. Multitasking usually feels productive since you are doing “all the things”, however in actuality, multitasking is among the least productive issues you are able to do.

It has been estimated that only 2% of the population is actually proficient at multitasking. When you turn from job to job, it really takes 50% longer to perform a job. (John Medina, Brain Rules).

“Only 2% of the population is actually proficient at multitasking.”

So what are the 98% of us that aren’t proficient multitaskers alleged to do? The reply—on the subject of social media content material creation—is making a system and batch working. Below is a course of which you could repeat every month to save lots of time planning and creating your social media content material.

Content Planning Process

Each month, put aside time to map out your social media content material for the next month. By outlining the content material subjects you need to cowl for your entire month, you may take a look at your content material from the next stage and be more strategic about your content material plan. Plan on spending 1-2 hours every month mapping out your content material for the next month.

Plan on spending 1-2 hours every month mapping out your content material

Things to incorporate in your content material plan:

  • Number of posts. How usually do you put up (or need to put up) every week? Keep in thoughts that high quality and consistency are more essential than the variety of posts. Stick to a schedule and frequency you may maintain long-term.
  • Goals. What are your general enterprise objectives for the month? How can your content material assist these objectives?
  • Any essential dates. Do you have got a brand new services or products launching, or an occasion? Plug these into your plan first, so you may fill in supporting content material round them.
  • Social media holidays you need to “celebrate”. Are there related social media holidays you need to rejoice in your social platforms? This list has roundup of a majority of these holidays, or you may at all times analysis these which can be particular to your trade.
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With this content material roadmap, you may confidently go into the month realizing what content material must be created every week (more on that later).

What Types of Social Media Content Should You Create?

One of the largest challenges on the subject of social media content material is realizing what to put up. When creating content material for social media, you will need to share a wide range of forms of content material. Your content material ought to educate, entertain, or promote.

Below are a number of examples of companies balancing content material that educates, entertains, and sells.

Bulletproof (@bulletproof)

Bulletproof balances leisure, schooling, and gross sales very properly of their content material. They spotlight their merchandise, share recipes and reply FAQS, and create humorous, relatable GIFs.

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Screenshot of Bulletproof‘s Instagram profile.

Shopify (@shopify)

Shopify shares inspiring private tales of their clients, encourages dialog and engagement by asking questions, and sharing video content material with “how” and “why” motivating life hacks.

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Screenshot of Shopify‘s Instagram profile.

Flodesk (@flodesk)

Flodsesk highlights new options, shares suggestions and greatest practices for e mail advertising, and encourages engagement from their viewers by asking “this or that” and “would you rather?” questions.

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Screenshot of Flodesk‘s Instagram profile.

Another benefit of planning your content material for your entire month is which you could higher distribute and plan the forms of content material you may be sharing. Rather than scrambling to give you one thing to put up and probably posting too many sales-focused posts or too many humorous memes, planning prematurely lets you be more intentional and strategic with what you put up. That ensures you’re hitting all of the marks constructing the know, like, and belief issue together with your viewers, serving them, and in the end changing them.

Let’s say you need to share 4 posts per week. To steadiness your content material sorts, you can share two instructional posts, one sales-focused put up, and one entertaining put up every week. As you intend your month of content material, you can begin to plug in your content material concepts in keeping with that cadence and move.

Bonus tip: This step of the method doesn’t must be high-tech. Simply use a month-to-month calendar (you may print one at when you don’t have one) and seize some sticky notes and a pen and begin jotting down your content material subjects. This course of lets you transfer issues round as wanted to raised steadiness and distribute your content material. Alternatively, you may plan in digital type on a Google calendar or in software program like Asana, Trello, or Cickup. Choose the software that works greatest for you so that you’re more possible to make use of it.

When planning content material, you will need to keep in mind that content material doesn’t need to be overly difficult. Really something will be content material whether it is useful to your best viewers. Share your information, take your viewers behind the scenes, introduce your workforce, share buyer testimonials or evaluations, reply continuously requested questions. Know that you’ve perception that your viewers craves—they advised you that after they selected to observe you.

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Streamline Content Creation With Batchworking

Let’s circle again to batch working and the best way to apply the tactic to content material planning.

What Is Batch working?

Batch working is a extremely centered, topic-specific type of working. When batch working, you divide your work into totally different hours/days and concentrate on just one factor at a time. Batch working will be utilized to all areas of your life and work, however right here we’ll concentrate on the best way to put it to use for content material creation.

The thought is that by specializing in one job at a time, you may get right into a flow state which is when your productiveness and creativity actually flourish. The finish result’s higher high quality content material in much less time. A win-win!

Step 1: Plan a Month of Content

As outlined above, step one in planning and creating social media content material is to map out your entire month on content material.

Assuming you have got your month-to-month content material plan and roadmap able to go, every week it’s best to observe the steps beneath to streamline the content material creation piece of the puzzle.

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Photo by @stilclassics.

Step 2: Create All Visual Content

With your content material roadmap, determine what visuals must be created for the week. Write a listing of every little thing you want from inventory images, customized graphics, movies, Reels, cowl photos, and so on.

Once you have got the record, it’s time to begin creating. For customized branded graphics, you should use a software like Canva. Create (or buy) a library of templates you may simply customise with totally different content material every week. This retains your branding constant and additionally saves you time versus beginning designs from scratch every week.

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Photo by Canva.

Step 3: Write All Captions

Captions shouldn’t have to take a very long time to create. By batching captions and following a caption formulation, you may shortly write captions that convert your viewers. caption ought to embody:

  • Hook: Grab their consideration proper off the bat. Think of the primary 7-14 phrases of your caption like an e mail topic line. You need to encourage your viewers to click on “read more”.
  • Value: Deliver on what you promised in your hook and share content material that educates, entertains, or sells.
  • Call to Action: Tell your viewers what you need them to do subsequent (i.e. share, like, remark, click on, purchase, join, tag, and so on.). Keep your calls to motion easy and enjoyable to extend the chance that your viewers will observe by.
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Photo: Luke Southern via Unsplash

Step 4: Schedule Posts

Now that you’ve your visuals and captions, it’s time to schedule your posts in keeping with your content material calendar. Using Buffer’s Publishing software, go to Settings and set your posting schedule.

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Screen Shot 2021 07 22 at 6.47.26 PM

Then navigate to your queue, drag and drop photos and copy/paste captions and click on “Schedule Post” or “Add to Queue”. Depending on the kind of put up, your put up will both mechanically publish on the scheduled time, or you’ll obtain a push notification on the scheduled time to put up your self.

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Step 5: Add Hashtags (if posting to Instagram)

If you’re posting to Instagram, once you schedule your put up, you even have the choice so as to add as much as 30 hashtags to the primary remark of your put up. Buffer’s hashtag manager lets you save hashtag teams proper within the platform. This makes it straightforward to decide on the fitting hashtag group(s) so as to add to your put up. When used thoughtfully and strategically, hashtags are a good way to increase the attain of your content material.

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Enjoy The Benefits of Planning & Scheduling Your Content in Advance

Imagine not having to continuously be questioning, “What should I post?”. As you get into the behavior of planning and scheduling content material prematurely, you’ll begin to see your efforts repay. Not solely will your content material technique profit you, however additionally, you will save your self time and cut back stress round social media content material. Instead of “posting just to post”, adopting a content material batching routine lets you create high-quality content material when you’re in your “content zone” and schedule it in keeping with your social media technique.

When you intend content material prematurely, your content material can higher assist your general enterprise objectives. If you have got a services or products that you simply need to promote, an occasion or an organization milestone, planning prematurely enables you to work backward to create strategic social media content material that helps these objectives.

Finally, by liberating up time and vitality within the content material creation course of, you permit your self to spend more time in different areas of your small business. That additional time will be spent constructing connections and relationships together with your social media group, or in different areas of your small business like gross sales, admin duties, networking or rising your workforce, and even on self-care. Think about what you’d spend these additional hours on every month, and use that as motivation for sticking together with your new content material course of.

Social media is a strong software for companies. By planning prematurely, you may leverage social media strategically and thoughtfully.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.