How to Rank on Page 1 of Google FAST (In-Depth Case Study)

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Today you’re going to see one of my favourite search engine optimisation methods in motion.

“Guestographics”.

Specifically, I’ll present you ways Perrin used this method to hit Google’s first web page for a bunch of his goal key phrases.

Let’s dive proper in.

The Guestographic Method:
An search engine optimisation Strategy That Gets Results

Guestographics work for one easy motive:

They make your content material MUCH simpler to share.

I revealed a publish some time again that outlines the whole course of: How to Get Backlinks With Guestographics.

(*1*)

So when you haven’t read that publish, go test it out.

In that publish I reveal how The Guestographic Method elevated my natural visitors by more than 175%:

And Guestographics are one motive that Backlinko ranks within the high spot on Google for “on page SEO”:

Google SERP – On page SEO

Does this sound like one thing you’d like to attempt?

Keep studying…

How Perrin and David Used Guestographics to Skyrocket Their Rankings (And Traffic)

I simply confirmed you ways effectively Guestographics labored for me.

Now it’s time to reveal Perrin and David’s outcomes.

First up, we’ve got Perrin Carrell.

Some time again, Perrin launched a pet weblog referred to as HerePup.

Here Pup! Website

Why did Perrin make this weblog?

Well, a number of months earlier than Perrin picked up a cute little black pet from an animal shelter (Chewie).

Chewie

Like most new canine homeowners, Perrin looked for the very best pet food for Chewie…

…however he didn’t discover any content material that blew him away.

That’s when Perrin realized that he had a HUGE alternative staring him within the face:

There aren’t any canine blogs with mind-blowing content material. Why not make the primary one?

In Perrin’s personal phrases:

After dozens of late-night writing periods, Perrin’s web site went dwell:

Chewie Says website

(Note: Perrin’s unique title for the weblog was Chewie Says. But he just lately modified it to Here Pup.)

That’s the excellent news.

The unhealthy information? The canine weblog area is dominated by a handful of huge authority websites.

That implies that Perrin goes toe-to-toe with mega-sites like PetMD.com and Cesar “The Dog Whisperer” Millan.

You might even say that it’s a dog-eat-dog world (sorry, I couldn’t resist ? ).

To have a combating likelihood in opposition to these huge authority websites, Perrin had two choices:

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Option #1: He might grind away on his weblog, publish on a set schedule, and HOPE he acquired visitors (“The Publish and Pray Approach”).

Option #2: He might create (and promote) a number of items of superb content material.

Fortunately for Perrin and his new weblog, he pulled the set off on possibility #2.

And he determined to kick issues off with Guestographics.

How did it go?

Guestographics boosted his natural search engine visitors by 963% in simply 6-weeks:

Chewie Says – Organic traffic

And thanks to placements on a handful of common pet blogs…

Guest appearance

…and The Huffington Post…

Huffington Post – Chewie

…he additionally funneled over 1000 focused referral guests to his web site:

Chewie – Referral traffic

Not unhealthy for a model new weblog.

Note: His secret was NOT a $10,000 infographic. As you’ll see in a minute, the design had little or no to do with Perrin’s success.

With that out of the best way, it’s time for me to stroll you thru the step-by-step course of.

Step 1: Create and Publish a (Really Good) Infographic

Here’s the deal:

Despite what most “content marketing gurus” would have you ever imagine, design performs a VERY small half in an infographic’s success.

In truth, choosing the proper matter is 90% of the sport.

And that’s the place Perrin’s infographic — 22 Ways Dogs Make Humans Healthier — hits a house run:

22 ways dogs graphic

Sure, his infographic seems very nice.

But it wouldn’t have completed NEARLY as effectively with out a matter that canine lovers cared about.

Now:

Perrin had a hunch that canine homeowners would need to study that Mr. Fluffy Pants improves their well being.

So he looked for “dogs and human health”.

Google Search – Dogs and human health

And he got here throughout this slideshow from WebMD rating on the primary web page:

WebMD – Slideshow

(Yes, that’s actually what it seems like.)

As Perrin places it:

Even although the WebMD web page leaves A LOT to be desired, it attracted backlinks from over 300 referring domains:

Ahrefs – 300 referring domains to pets.webmd.com

In different phrases, Perrin noticed that there was confirmed demand for content material about “ways that pets improve human health”.

But not simply any info…

…demand for visual content.

So Perrin determined to create an infographic round that confirmed matter.

First, he spent a day researching content material for the infographic.

Then he employed a contract designer to take his record of bullet factors…

22 ways list

…and switch it into an expert infographic.

22 ways dogs make humans healthier – Full graphic

Looks good, proper?

As you most likely know, publishing one thing priceless isn’t sufficient to generate high quality backlinks and focused visitors.

If you’re severe about getting outcomes out of your content material, you want to strategically put it up for sale.

This leads us to step #2…

Step 2: Find People That Are Interested In Your Infographic

Once your infographic is prepared, it’s time to make a listing of individuals which may need to test it out.

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The easiest method to try this? Search for key phrases that describe your infographic’s matter.

For instance:

Let’s say that you simply simply revealed an infographic concerning the Paleo Diet.

You’d Google key phrases like “Paleo diet”, “Paleo diet recipes”, “what is the Paleo Diet?” and so forth.

And Google will present you a listing of blogs that have a tendency to cowl that matter:

Google SERP – Paleo diet recipes

You may even use Google Suggest to get even more key phrase concepts:

Google Suggest – Paleo diet

Here’s how Perrin discovered his Guestographic prospects:

Like I simply outlined, Perrin searched in Google utilizing key phrases like “pets and health.”

But he didn’t cease there…

He additionally looked for key phrases like “top 50 dog blogs”.

Google Search – Top 50 dog blogs

These “best of” key phrases hooked Perrin up with hand-curated lists of common pet blogs:

Feedspot dog blogs

Once you’ve discovered a high quality weblog in your area of interest, right here’s what to do subsequent:

Step 3: See If They’re Interested In Your Infographic

Most individuals pitch bloggers the entire WRONG means.

Instead of gauging curiosity with a feeler message, they go straight for the onerous promote.

You’ve most likely acquired some of these annoying emails your self.

Have you ever replied to any of them?

I didn’t suppose so. 🙂

That’s why you need to begin off the Guestographic outreach course of with a fast electronic mail…

…A fast electronic mail that merely asks them if they need to see your infographic.

Here’s a examined script you should use:

And right here’s the the precise feeler electronic mail that Perrin despatched out:

Perrin – Outreach email

See how Perrin’s message is totally completely different than most pushy outreach emails?

He’s simply asking in the event that they’d like to see the infographic… which is a straightforward promote.

In different phrases, you don’t need to hyperlink to something in your first electronic mail.

Why not?

When somebody sees a hyperlink in an electronic mail from somebody they don’t know, they suppose: “this person must want something”.

And they hit the delete button.

But whenever you ship an electronic mail that merely asks if they need to see your content material, it’s often acquired with open arms.

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In truth, Perrin despatched 92 emails…

…and he acquired 5 conversions (that’s a 5.4% conversion fee).

Solid.

Now:

Once you get a response again saying, “sure, send it over”, like this…

Perrin – Outreach email – Reply

…it’s time for step #4.

Step 4: Make Sharing Your Infographic a Breeze (AKA, “The Bribe”)

When you need one other web site to hyperlink to you, you want to bear in mind one factor:

The more boundaries you take away, the more success you’ll have.

(This is true of something in advertising… not simply electronic mail outreach.)

Well, what’s the ONE factor that stops individuals from sharing an infographic?

The incontrovertible fact that they’ve to write a novel introduction to associate with it!

Well, the sweetness of Guestographics is that you simply take away that barrier.

How?

By writing that introduction for them.

This is the template that I exploit:

And right here’s the e-mail that Perrin despatched to the individuals that loved his infographic:

Perrin – Outreach email – Link

And since you’re making their life simpler, your response fee shall be MUCH higher than a pushy pitch:

Perrin – Outreach email – Link reply

When somebody says “sure, send me an introduction”, ship them a high-quality 200-250 phrase intro.

Oops. I nearly forgot.

Here’s the script to use whenever you ship your intro:

And right here’s the e-mail Perrin used to ship individuals his distinctive introduction:

Perrin – Outreach email – Intro

Step 5: Add a Link In Your Introduction

This is vital:

The distinctive introduction doesn’t simply make sharing your infographic simpler.

It additionally makes your hyperlink MUCH more highly effective.

How?

Unlike most infographic backlinks, which seem robotically when somebody shares your infographic utilizing an embed code, like this…

Featured image

…Guestographic hyperlinks are surrounded by distinctive content material within the introduction.

Contextual backlink

Links within the intro enhance your referral visitors and is best for search engine optimisation.

In whole, Perrin’s Guestographics marketing campaign introduced in 8 niche-relevant, white hat backlinks.

(5 got here from Guestographics. The different 3 have been pure placements that occurred after his infographic unfold across the internet.)

That’s a complete value of $25/hyperlink. Not unhealthy.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.