How This Health and Lifestyle Coach Scaled Her Business

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Elizabeth held and promoted a sale and discovered a brand new scalable income supply, all with the assistance of AWeber’s touchdown pages.

Elizabeth Resnick is a double licensed well being coach and the proprietor of Happy, Healthy, and Hot — the place she coaches profitable girls (and some males) on weight reduction and health, specializing in the constructing blocks of a wholesome way of life.

Her viewers comes from social media, however she makes cash by promoting 90-minute intensive — one-on-one teaching periods. People in search of particularly catered recipes, exercises, and recommendation enroll and get customized assist from her.

Limited shoppers, restricted time

Elizabeth sells one-on-one teaching. And she has to set her costs excessive sufficient to be worthwhile in her enterprise. But a few of her potential shoppers might not be keen or capable of pay for her periods.

Even if everybody might afford her periods, she has restricted time to supply them. So, Elizabeth started to hunt out more reasonably priced and scalable strategies of monetization — whereas nonetheless offering the identical superb worth to her shoppers.

A summer season sale sparks a brand new income stream

Since ecommerce touchdown pages are free in Elizabeth’s AWeber account, she determined to create a sale, providing a 1-hour Zoom session for $74.

Since setting up a landing page is really easy, a sale was a no brainer for the 4th of July (it’s by no means too late to work on that summer season physique).

Elizabeth arrange a gross sales web page along with her Stripe integration — and it was a roaring success. She bought more periods than she ever imagined.

She had discovered a brand new income stream: Shorter periods at a cheaper price. But Elizabeth didn’t have time to present one-off periods to everybody who wished one in the long term.

Her enterprise was rising however she nonetheless had an issue — her time for teaching is proscribed.

A scalable enterprise mannequin

How might Elizabeth scale her new enterprise mannequin? With group periods, that’s how!

She created a brand new program known as “Next Level You in 2022” that gives 4 weeks of group teaching. Check out the superb gross sales web page she made for it in AWeber:

A landing page that says "4 weeks of group coaching. Next Level You in 2022!"

She costs barely much less per particular person and gives the identical nice recipes, exercises, and recommendation in group video calls. But, higher than that, the folks attending her teams are capable of speak amongst themselves about struggles, successes, and ideas. 

Elizabeth is making a neighborhood.

By lowering particular person costs, Elizabeth can now supply well being and happiness to a bigger viewers. And, since she gives companies to a number of folks at a time, she is definitely making more cash per hour — and total.

How can you scale your enterprise?

Do you cost per hour on your companies? Are you in search of a strategy to scale too?

First, strive providing a sale with AWeber Ecommerce. You can arrange a brand new touchdown web page to supply your companies at a cheaper price. What you may discover is that you’ve got a giant viewers of people that need your companies, however really feel more comfy paying a cheaper price.

How so as to add a purchase button to your touchdown web page:

A GIF showing how to add the ecommerce element to an AWeber landing page.

Then, you may have two choices. You might group collectively a number of related clients or shoppers and supply companies in bulk at a decrease per-person value.

If your service doesn’t lend itself to group periods, that’s okay! Sometimes folks don’t need different folks to know they want assist in sure areas. Try a category, webinar, or paid video course as an alternative (you possibly can cost for any of those utilizing a free AWeber touchdown web page).

Need assist getting began, customise considered one of our 100+ landing page templates.

Learn out of your expertise and iterate. Who is aware of, you may discover a new monetization monitor identical to Elizabeth.

How she obtained began rapidly

Elizebeth obtained her new income stream up and working in lower than one hour. How? By beginning with 3 pre-built touchdown web page templates in her AWeber account.

These touchdown pages had been excellent for her enterprise. 

Here are three touchdown pages Elizabeth makes use of to develop and monetize her enterprise:

  1. Ecommerce web page for a limited-time sale
Buy now sale landing page.

Copy this page into your account.

All you need to set up a sale page is a landing page and a Stripe account. Copy one of our dozens of landing page templates into your account, connect Stripe and add a purchase button, and update the page with your details.

Then click “Publish” and start promoting it. As soon as your sale is done, you can redirect the URL to another page or simply remove it.

  1. Post-purchase thank you page
Thank you landing page.

Copy this page into your account.

Once someone has bought your service or course, you need to thank them — and let them know when and how they’ll receive it. You can set up an autoresponder to send them an email, but redirect them to a thank you page as well.

Let your new clients know what they’ll receive and when. You can even set up this page to include a video or course they might expect to receive.

  1. Link page for social media bios
Links and discounts landing page with a newsletter sign up.

Copy this page into your account.

If you’re using Instagram or TikTok for your social media marketing, you know well that they only offer one link — in your bio. Set up a mobile friendly link list page. Include any affiliate links, lead magnets, your sale page(s), and, of course, a sign up form to your newsletter. 

Try AWeber today

You can get access to email marketing, an autoresponder, landing pages, ecommerce, over 700 integrations and more with an AWeber account. 

Plus, AWeber has over 100 landing page templates you can use for your business (completely free). 

Sign up and start selling more today!

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.