How Long Should an Email Be?

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We analyzed emails from the highest advertising and marketing consultants to learn the way lengthy your e mail needs to be.

Nearly each enterprise with an e mail advertising and marketing technique wonders the right way to write the proper e mail. They query the size of their emails. (Short or lengthy?) They surprise how they’ll get more individuals to open their emails. 

And there isn’t a easy reply to those questions — till now.

With the assistance of AWeber’s knowledge scientist, we analyzed 1,000 emails from 100 of right this moment’s high entrepreneurs. Our aim? Gather e mail advertising and marketing statistics that can reply how lengthy an e mail needs to be.

The 100 consultants we analyzed are the perfect of the perfect. Their e mail methods have interaction 1000’s and drive tens of millions in income. Many of them see unprecedented outcomes (like 80% open charges and 30% click-through charges).

The common e mail size

Of the 1,000 emails we analyzed, we discovered that emails have 434.48 phrases on common. 434 phrases takes roughly 3.3 minutes to read.

Why some execs go together with shorter emails

However, more than 50% of the emails we analyzed contained 300 phrases or much less (a 2.3 minute read time). With people receiving more emails than ever before, it is smart that consultants are sending shorter emails. Email entrepreneurs want to face out to captivate their readers. Short emails may be a very good technique for doing so.

Henneke Duistermaat is the founding father of Enchanting Marketing and one of many 100 high entrepreneurs whose emails we analyzed. She typically sends emails with lower than 300 phrases.

“Have you ever heard someone complaining they’re not getting enough email? Everyone’s inbox is overflowing. We’re all time-starved. So, we love succinct messages that help us make a quick decision: whether to reply or not, whether to click through or not”

Henneke Duistermaat is the founding father of Enchanting Marketing

Why some execs ship long-form emails

Yet, 24.1% of the emails we analyzed contained 601 phrases or more. And 11.4% of them had more than 901 phrases, a read time of roughly 6.9 minutes.

These consultants stand out by sending lengthy emails filled with helpful content material, like Ann Handley. Handley is the Chief Content Officer at Marketing Profs, a advertising and marketing training firm, and one of many high 100 entrepreneurs we included in our analysis. 

She sends her e-newsletter TotalAnnarchy by way of AWeber each different Sunday. On common, her newsletters include 1,838.5 phrases, which takes roughly 14 minutes to read.

“It’s not that long-form emails are effective. Rather, what’s effective is emails that have value for the people on your list. I don’t set out every other Sunday with a goal of writing the longest email I possibly can. But I do have a goal of writing an authentic, valuable, fun letter to each and every subscriber on my list. I put my heart and soul into it, and that’s why people respond.”

Ann Handley, Chief Content Officer at Marketing Profs

Matt Kepnes, creator and founding father of journey weblog Nomadic Matt, can also be on our listing of high entrepreneurs. He sends long-form emails as properly. On common, they include 802 phrases. Instead of linking off to posts on his weblog, he consists of whole articles inside his emails. These messages see excessive open and click-through charges.

“People will read longer emails if the topic is important enough.”

Matt Kepnes, creator and founding father of journey weblog Nomadic Matt

How to decide on your e mail size

So how do you determine whether or not to ship quick or lengthy emails? 

It is determined by your distinctive enterprise objectives, in accordance with Andy Crestodina, a high e mail marketer and the founding father of web site consulting firm Orbit Media.

“If your goal is simply awareness, long or short is less important. If subscribers see it, like it, smile, you met the goal! If your goal is traffic, then give the recipient the minimum amount of information needed to decide to click. The CTR (click-through rate) is everything and more text just means more noise in their inbox.”

Andy Crestodina

A/B Split Test

Our suggestion is to check. Your e mail size technique needs to be primarily based on knowledge. So carry out an A/B split test to see what size e mail performs greatest together with your subscribers. 

Email size pointers

So the place do you begin? The one frequent theme we received from all our advertising and marketing consultants is your e mail wants to supply worth to your readers. If you may say the identical factor with much less phrases, then achieve this.

You shouldn’t be too involved about ensuring your emails fall inside a sure phrase depend. Bottom line is that if your emails include helpful content material or provides, your subscribers are going to need to read your e mail regardless of the size.

You might also discover the size of your e mail varies by the type of emails you’re sending. Here are three sorts of emails and a few pointers you may comply with:

Email e-newsletter

Your e mail e-newsletter size might find yourself be your longest. Why? Because you’ve loads of content material to share. But don’t overshare, your aim with a e-newsletter needs to be driving visitors to your web site or touchdown web page.  

The key to a very good e-newsletter size is to maintain every part transient. Check out this instance of our weekly newsletter. Overall the e-mail is lengthy, however every part solely has 2 paragraphs every. To read more of the content material, that you must click on to our web site.

Email newsletter from AWeber

Promotional e mail

I might advocate maintaining your promotional e mail’s quick. Use pictures and a robust headline to assist talk your supply. Get to your supply shortly.

Here’s an excellent instance from Grubhub. This e mail solely incorporates 3 sentences. They’re making an attempt to drive an motion primarily based on the picture, unique supply, and name to motion.

Promotional email from Grubhub
Courtesy of ReallyGoodEmails

Welcome e mail

Your welcome email may very well be quick or lengthy format, it actually is determined by how a lot info you need to share together with your new subscribers.

Here are two examples that present each a shorter model and longer model, that each work.

Welcome email from Twitch
Courtesy of ReallyGoodEmails
Welcome email from Zapier
Courtesy of ReallyGoodEmails

Start creating your emails right this moment

Here’s some further info that may encourage you to jot down wonderful emails:

Ready to start out utilizing this info to ship higher emails? Get started with AWeber Free today.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.