I constructed 5,660 backlinks final month.
(Without sending a single outreach e-mail.)
A brand new technique known as Reverse Outreach.
And this case examine I’m going to point out you precisely how I did it, step-by-step.
The Big Problem With Link Building: Scale
Outreach-based methods like The Skyscraper Technique nonetheless work GREAT.
(When finished proper.)
But there’s one large downside with most hyperlink constructing methods:
They don’t scale.
And if you happen to’re in a aggressive area of interest, you NEED to do hyperlink constructing at scale.
For instance, check out Backlinko.
According to Semrush, I have 47.3K referring domains.
That sounds nice. Until you have a look at a few of my rivals.
Like Yoast (67.2K referring domains):
Search Engine Journal (214K referring domains):
Or different enormous manufacturers in the advertising and marketing house, like HubSpot (341K referring domains):
Let’s say I needed to shut my hyperlink hole with Yoast utilizing e-mail outreach.
I’m at the moment about 20K referring domains “behind” Yoast.
And let’s assume that 5% of the outreach emails that I ship end result in a backlink.
That means I’d need to ship 400K outreach emails simply to catch as much as Yoast.
(Plus, this assumes that Yoast isn’t going to get any more backlinks throughout that point. Which isn’t going to occur.)
So when I did the mathematics, I realized that I wanted a distinct strategy to hyperlink constructing.
One that might scale. Big time.
After months of testing, I assume I lastly discovered it.
It’s known as “Reverse Outreach”.
Here’s the way it works:
How “Reverse Outreach” Flips The Script on Traditional Link Building
Reverse Outreach fully flips the script on outreach-based hyperlink constructing.
Instead of reaching out to bloggers and journalists, you’ve got them come to you.
Specifically, you goal key phrases that bloggers and journalists seek for. And create content material that they WANT to hyperlink to.
Let’s have a look at a real-life instance.
Just a few months in the past I printed this publish on my website:
This publish was designed particularly to get backlinks from journalists.
(More on that later.)
I additionally made certain to optimize that publish round key phrases that bloggers and journalists seek for.
(Like “TikTok monthly users”, “How much time people spend on TikTok” and “TikTok downloads by nation.)
Sure sufficient, that publish finally ranked #2 for “TikTok users”.
And began to rank for dozens of different key phrases too.
Yes, this introduced in some visitors.
But that’s probably not the purpose. The folks trying to find these phrases aren’t actually my audience.
The purpose with this content material was easy: get backlinks from authority websites.
And that’s precisely what occurred.
That web page now has editorial backlinks from Bloomberg:
And dozens of different authority information websites and blogs.
With that, let’s bounce into the step-by-step course of.
Step #1: Find “Journalist Keywords”
Your first step is to discover a “Journalist Keyword”.
A Journalist Keyword is rather like it sounds:
It’s a key phrase that journalists use when researching or writing an article.
For instance, this web page from Backlinko is optimized across the journalist key phrase “social media usage”.
Who searches for that key phrase?
A blogger or journalist writing about how fashionable social media is!
When they do, my web page will get in entrance of them with the information they want.
And they cite me as a supply in their articles:
(In reality, that single web page has 11.5K complete backlinks. 95%+ of which got here from Reverse Outreach.)
The query is: how do you discover Journalist Keywords?
People Also Ask Boxes
Just seek for a subject in your area of interest…
…and search for People Also Ask questions which might be in search of information.
These are often questions that bloggers and journalists need solutions to.
If you get caught, simply seek for a distinct key phrase (it may possibly take just a few to get going).
Or broaden the People Also Ask packing containers to disclose more commonly-asked questions.
Next, search for a web page on a competitor’s website with plenty of hyperlinks.
Then, discover the Journalist Keywords that the web page ranks for.
For instance, you may see that this web page from Backlinko has plenty of backlinks.
And if you happen to have a look at the key phrases that the web page ranks for, you’ll discover LOTS of journalist key phrases.
Target Trending Topics
Specifically, trending matters that don’t have plenty of easy-to-find information sources.
That method, YOU could be the go-to supply for information on this rising subject.
For instance, bear in mind Clubhouse?
Well, when Clubhouse was poised to develop into “The Next Big Thing”, everybody and their mother was writing articles about it.
There was just one downside:
It was an enormous ache to search out helpful information about Clubhouse!
So I discovered each Clubhouse-related stat that I might. And whipped collectively this collection of Clubhouse stats.
That web page shortly picked up passive hyperlinks from The Guardian, Cosmopolitan Magazine and more.
Note: Interest in trending matters (like Clubhouse) can fall off the map. But the upside nonetheless makes the strategy value it. Even although Clubhouse is now not related, that single web page (which took about 2 hours to write down) nonetheless introduced in 1.6K complete backlinks!
You can undoubtedly goal Journalist Keywords in your area of interest (or in associated niches, as I did with my Clubhouse publish).
But don’t be afraid to go exterior of your area of interest somewhat bit.
For instance, this page about Tesla is shortly changing into one among Backlinko’s most linked-to pages.
Obviously, Tesla isn’t tremendous related to my area of interest (digital advertising and marketing). But Tesla is in tech (which IS considerably related to Backlinko). So it’s not like I’m making a stats web page in regards to the keto weight-reduction plan.
Step #2: Outline Your Content
Your subsequent step is to stipulate your article.
Specifically, you need to reply essentially the most attention-grabbing questions that journalists have across the subject.
This means most conventional key phrase analysis instruments are out.
Instead, you must consider the sorts of information somebody would wish when writing an article on that subject.
For instance, take my publish about Tesla.
What would a journalist writing about Tesla need to find out about?
- Tesla’s income
- How many Teslas are offered annually
- What fashions are hottest
- Charging areas
- Vehicle gross sales by nation
How about one other instance?
My stats publish about DuckDuckGo covers just about every little thing a journalist would need to know.
Specifically, every of that publish’s subheadings covers a key subtopic in regards to the search engine:
Pro Tip: Check out the “Related searches” for even more concepts.
Step #3: Collect Your Data
Next, it’s time to collect the entire information that you simply’re going to incorporate in your stats web page.
Where you discover your information will depend on your subject.
But in common, listed here are some nice locations to search out information for stats pages:
Statista is a curated database of stats on just about any business below the solar.
Just seek for a subject…
…and you’ll flick thru stats that they’ve compiled about that subject.
“Work for Us” Pages
If you’re writing a few model, try their job listings.
Companies like to entice potential hires by bragging about consumer numbers, income progress and more.
In reality, you’ll generally ONLY discover this information in job listings. Which makes it the precise kind of juicy information that journalists need (however is at the moment onerous to search out).
US public corporations need to share key enterprise metrics with shareholders every month.
Again, this information is often kind of buried in a PDF.
But you should use your stats web page to make the information simpler to search out and devour (and earn a ton of hyperlinks alongside the best way).
Google News is a goldmine of business information in the type of:
- Press releases
- Milestone information tales (“15% of Americans now consider themselves vegan”)
- Data from business publications
- Quotes from consultants
In reality, I relied closely on Google News for my Clubhouse stats web page. I actually looked for “Clubhouse” in Google News each single day for WEEKS.
Sure sufficient, I discovered loads of tales with information I might use.
For instance, a New York Times piece was the primary to report that the app had been downloaded 600k instances:
The downside with Google News is that tales like this disappear from the platform after just a few days. Plus, plenty of these tales are behind a paywall.
But these issues are a chance for you.
By sharing that information on a stats web page, you’re preserving compelling information that will be in any other case onerous for journalists to search out.
Step #4: Optimize Your Stats Page
Now it’s time to arrange and optimize your stats web page.
I’ve talked about Snippet Bait earlier than.
And this technique is PERFECT for Reverse Outreach.
Because every stat has a chance to point out as a Featured Snippet.
In reality, this strategy has helped my stat pages present up in dozens of Featured Snippets, like this:
All you must do is format your stats web page with a subheading optimized round a Journalist Keyword.
Then, present a brief and candy reply to that query proper beneath that subheading.
Rinse and repeat for each stat in your web page you could.
Include Visuals and Charts
Visuals assist your stat pages get more backlinks for 2 causes:
First, they provide bloggers a visible they will use in their content material.
(And they’ll often hyperlink again to you because the picture supply.)
Second, in response to the Victoria University of Wellington, visuals make your content more credible.
This is clearly HUGE in order for you big-name publications to make use of your stats.
Add Lots of Tables
Tables will help you rank as a desk Featured Snippet.
But in addition they are simply a good way of constructing plenty of information straightforward to grasp at a look.
You can use tables to point out progress or decline over time:
Or for rankings:
Either method, when you should use a desk, it’s best to use a desk.
Include “Crunchy” Stats
Crunchy stats are chew website stats which might be straightforward to grasp at a look.
And the more crunchy stats you embrace, the more hyperlinks you’ll get.
In reality, many of the hyperlinks that I get to my stat pages are folks citing crunchy stats.
For instance, right here’s a crunchy stat from my TikTok stats web page:
This is a stat that ANYONE can perceive in 3 seconds. And is straightforward to quote in an article.
Examples of crunchy stats embrace:
- Industry measurement
- Company income
- The variety of folks doing a factor (consuming keto, mediating, and so on.)
- Time spent doing X
- % progress over time
That’s to not say 100% of your stats have to be crunchy stats. For instance, right here’s a comparatively advanced stat from one among my pages:
But you need to embrace as many crunchy stats as you may (particularly in direction of the highest of the web page).
Step #5: Get Backlinks
Depending in your content material, the key phrases you focused, and your Domain Rank it may possibly take a while in your stats web page to choose up some traction.
I prefer to verify the web page’s natural rankings periodically:
Just to see if it’s beginning to rank for long-tail key phrases. If so, that’s a GREAT signal.
But yeah, it may possibly take 3-4 months in your web page to begin to rank and get passive hyperlinks.
But as soon as it does, you kind of get right into a hyperlink twister scenario:
You get hyperlinks. Those hyperlinks push your rankings larger. So you get more hyperlinks. And the cycle continues.
For instance, this web page continues to rack up new hyperlinks every month.
Which helps it rank larger in Google for its current key phrase. And rank for fully new phrases.
I additionally prefer to evaluation and replace these pages AT LEAST as soon as per quarter.
That method, your entire information is updated. And you retain getting that non permanent freshness enhance that comes from a legit content material replace.
So yeah, that’s Reverse Outreach: my go-to hyperlink constructing technique proper now.
Now I’d like to listen to from you.
Have you tried getting passive hyperlinks earlier than?
If so, how did it go?
Let me know in the feedback part beneath.