GetResponse — Overview
We’re drowning in a sea of email marketing and marketing automation tools, all of which do the same thing as the other.
However, one of the names that get floated around when talking about email marketing software is GetResponse.
It’s one of those tools that has been around since forever but continues to deliver the goods year in and out.
In this GetResponse review, we’ll try to break down the tool into its features and discuss its main strengths and weaknesses.
In the end, you should be able to determine if GetResponse is powerful enough to use for your business.
What is GetResponse?
GetResponse originally has been an email marketing tool – the company was founded in 1998 and now has over 350.000 users.
Unlike other email marketing providers who have been in business for over 20 years, GetResponse constantly improved its product and added new features to it.
Today, GetResponse is a lot more than an email marketing tool. You can make use of eCommerce features, webinar hosting, landing pages, sales funnels, and much more.
GetResponse Plans & Pricing
GetResponse’s pricing mainly depends on two things:
- The size of your email list
- The plan you’re in
You can also choose between three billing periods:
With the 12-month plans, you can save 18%. With the 24-month plans, you can save 30% – that’s a lot!
That being said, GetResponse comes with four different plans:
The Basic Plan comes with all the elementary features of an email marketing tool. Additionally, you can create unlimited landing pages and lead funnels, one sales funnel and sell e-products.
Here’s an overview of the Basic Plan features:
- Email marketing
- Unlimited landing pages
- Unlimited automation templates
- Sales funnels (1 funnel)
- Unlimited lead funnels
- Facebook Ads
- Sell e-products
These features are available within all GetResponse plans. If you’re going for the Plus Plan, you’ll have more features at your disposal:
- Automation builder (5 workflows)
- Webinars (max 100 attendees)
- Contact scoring & tagging
- Sales funnels (5 funnels)
- Work together (3 users)
- Webinar funnels (5 funnels)
The main difference between the Plus Plan and the Professional Plan is that you have no limits, can utilize web push messages, and can work with up to 5 people.
Here are all the benefits of the Professional Plan:
- Unlimited automation builder
- Web push notifications
- Paid webinars
- Webinars (max 300 attendees)
- Unlimited sales funnels
- Unlimited webinar funnels
- Work together (5 users)
- On-demand webinars
Furthermore, there’s the Max Plan with custom pricing. This plan is for large businesses and comes with a few additional features and consulting services.
GetResponse Main Features
GetResponse is an all-in-one marketing tool that comes with a bunch of features to help you grow your business.
Here’s an overview of the most important functionalities that make the difference between GetResponse and traditional email marketing tools:
- Autoresponder: You can easily set up email sequences based on subscription time, set up delays, or exact sending hours.
- Marketing Automation: With this feature, you can automate your entire customer journey and send emails based on complex triggers.
- Landing Pages: Easily create landing pages to generate leads or to sell products.
- Conversion Funnels: Create an entire lead or sales funnel.
- Webinars: Host webinars with up to 500 attendees.
- Signup forms: Embed forms on your website or create popups to turn visitors into subscribers.
- Paid Ads: Retarget your subscribers and landing page visitors on Facebook. Build your list with paid ads, generate new leads with lookalike audiences, and more.
- Ecommerce: You can create a product library and sell all types of products – physical products, online courses and training, ebooks and downloads, services, or webinars and consultations.
- User Accounts: As you go up the pricing ladder, you can utilize more user seats.
- Split Testing: Test different versions of landing pages and emails to maximize your ROI.
- Analytics: Basic analytics features. You can also integrate Google Analytics, Google Tag Manager, Google Ads & Facebook Ads.
An autoresponder is an email sequence that is automatically sent to your subscribers.
For example, a new subscriber could receive a welcome email after signing up for your newsletter. One week later, you could send another email promoting one of your products. Two weeks later, you could send an email promoting an event.
And so on…
With Autoresponder, you can trigger emails based on time and action. If you want to send time-based emails, you’ll have to set up an exact time or a delay. Action-based emails can be triggered by:
- Email opens
- Link clicks
- Subscriptions to other lists
- Changes in contact preferences
- Changes in user data
Autoresponders are pretty basic when it comes to email marketing. GetResponse provides another tool that works similarly but is much more powerful: Marketing Automation.
Marketing Automation goes far beyond a normal autoresponder. This feature is available with the Plus Plan or higher.
You can trigger emails based on a wide range of user actions. For example, you can send out an email if a user downloads a pdf file or abandoned the cart.
The marketing automation tool works with a flowchart where you can build your automation and instruct GetResponse exactly what to do when a user acts in a certain way.
To get a better idea of how it works, check out GetResponse’s video about the marketing automation feature:
Video: GetResponse Overview
The average conversion rate of a landing page is 9,7% (Unbounce). If you use landing pages for your marketing, you’ll see a massive increase in leads and sales.
GetResponse offers a feature that’s especially useful for an email marketing tool: A landing page builder.
You can create mobile-friendly pages and test different versions against each other.
Considering that a normal landing page builder like Unbounce or Instapage costs $80/mo or $199/mo, you can save A LOT of money if you use GetResponse.
However, note that GetResponse’s landing page creator isn’t such a comprehensive software as Unbounce or Instapage. The design functionalities are limited and the user interface is a bit old-fashioned.
This means that many GetResponse users (especially EU users) end up breaking the law using GetResponse as a landing page builder. This is a problem that GetResponse should address immediately.
This feature makes the difference between GetResponse and other email marketing providers.
You cannot only create landing pages – you can create an entire lead or sales funnel.
This feature turns GetResponse from a normal email marketing tool into an all-in-one solution to run your business online.
Basically, you can build two types of funnels:
- Lead Funnels
- Sales Funnels
What is a Lead Funnel?
A lead funnel is a funnel to collect leads. If you only want to collect email addresses, your funnel should consist of a squeeze page and a thank you page. The squeeze page is the page where you ask for the email address.
- Squeeze page
- Thank you page
If you want to capture more lead data, you’ve to set up a reverse squeeze page to show visitors the value of your product. Then, redirect them to a squeeze page where you collect the email address (you can retarget them if they break up here) and finally send them to an application page where they can enter more data. The whole funnel ends with a thank you page.
- Reverse Squeeze Page
- Squeeze Page
- Application Page
- Thank you Page
Of course, the main purpose of collecting leads is to retarget them later.
What is a Sales Funnel?
Sales Funnels sell your product. The basic Sales Funnel typically consists of four pages, but it can be more or less.
The most common strategy is to promote the value of your product and then send visitors to the sales page. After the checkout, you send them to the first upsell (you can also offer a second upsell).
- Squeeze Page
- Sales Page
- First Upsell
- Second Upsell
You can build funnels with all plans. However, note that you can only build one funnel with the Basic Plan and can’t utilize abandoned cart emails.
It’s extremely useful to have your email subscribers and webinar software in one place. Furthermore, you can save a lot of money when using GetResponse as webinar software. Other webinar programs usually start at $50 per month.
With the Plus Plan, you can host webinars with up to 100 attendees. With the Professional Plan, you can host webinars with up to 300 attendees. And with the Enterprise Plan, you can host webinars with up to 500 attendees.
You can also use the webinar feature with the Basic Plan, but you’ve to purchase an upgrade. However, if you’re living in North America, you can’t use this upgrade – you’ve to upgrade the whole plan.
As with everything, GetResponse’s webinar feature has its pros and cons:
- Attendees don’t need to install software
- Share the stage with two other presenters
- You can record webinars
- Download PPT
- Online storage for recorded webinars
- 500 attendee limit with the Enterprise Plan is the absolute maximum
- Limited recording storage: 3 hours file storage with the Plus Plan, 6 hours with the Professional Plan, and 10 hours with the Enterprise Plan
Although the maximum number of attendees is 500 and the maximum storage space for recorded webinars is 10h, GetResponse promotes up to 1000 attendees and up to 20h storage space.
I have asked the GetResponse team about this and will clarify it as soon as I receive an answer.
Your email marketing won’t work if you don’t have subscribers. It doesn’t matter if you send out awesome emails if nobody reads them.
With GetResponse, you can create sign-up forms, embed these forms on your website, and collect email addresses.
You can also…
- create popups – e. g. you can trigger exit-intent popups when a visitor wants to leave your website.
- set up bars – e. g. you can promote a special discount.
A workaround is to integrate a thrid-party-tool like GetSiteControl or Sleeknote which comes with additional costs.
Like most email marketing tools, GetResponse provides you with basic statistics. You can see the open rate, click-through rate, unsubscribes, and so on. Moreover, they provide some additional statistics worth mentioning:
- One-click segmentation: You can segment all subscribers who did not open your email with one click and send them follow-up emails.
- Time Analysis: Find out at which time your subscribers show the most engagement to time your future emails better.
- Email ROI: Find out how much sales your email campaigns drive.
- User-Information: Detailed information about each subscriber in your list – e.g. you can see when they signed up and which emails they’ve opened in the past.
- Newsletter performance comparison: Compare the performance of different email campaigns side by side.
Split testing is when you test different versions of an email against each other.
With GetResponse’s split testing feature, you can test different variants of your email on a certain number of your subscribers and then automatically send the best-performing one to the majority.
Traditionally, you were able to test up to 5 variants. However, GetResponse reduced the functionality of its split testing feature – you can still test up to 5 variants, but you can only change the subject lines.
So in fact, you can only test different subject lines against each other.
Although the subject line is the most important part of an email, the previous functionality was much more comprehensive.
GetResponse lets you use a wide selection of Google Web fonts within your email newsletters. This is especially important to keep your newsletter consistent with your brand style and maintain brand value.
It’s important to notice that LOTS OF email marketing tools don’t provide a wide range of Web fonts. These email marketing tools don’t allow you to create brand-consistent emails and the design capabilities are quite limited.
GetResponse provides over 140 integrations.
For example, you can integrate GetResponse with eCommerce platforms like Shopify or payment solutions like Square.
Lots of integrations require Zapier (thrid-party-tool).
GetResponse also provides Google integrations. You can import a Gmail contact list, add Google Analytics tags to your email campaigns, and connect your landing pages with Google Ads.
This functionality should be a matter of course for email marketing tools, but it’s NOT.
For example, Mailchimp only offers this functionality with the Premium Plan, which is HIGHLY expensive – the plan starts at $299 per month.
Precise data segmentation is, therefore, one of GetResponse’s big advantages – because you need it if you want your email marketing to be successful.
To explain what’s data segmentation, let’s assume you have a subscriber list with four different segments: A, B, C, and D.
With GetResponse, you can send emails to ONE segment, to all segments, or exclude a particular segment. You can also do the same with entire subscriber lists.
In a nutshell, you have a lot of flexibility that you – unfortunately – don’t have with other email marketing services.
Of course, deliverability is one of the most important things when it comes to email marketing.
Deliverability describes the percentage of emails you send that reach the subscriber’s inbox.
We made a test in January 2022 and found out that GetResponse has a deliverability rate of 94,7% – which is amazing!
General Data Protection Regulations made email marketing more complicated over the last years. There’re now strict rules you’ve to follow to be compliant.
GetResponse shows you what you need to pay attention to in order to remain GDPR compliant in your country – you can also make use of the double opt-in process.
However, it’s not possible to show visitors a cookie consent banner on your landing pages and GetResponse doesn’t have a two-factor-authentification.
These two things should be addressed in the future to make GetResponse fully GDPR compliant and also more attractive for EU users.
GetResponse Review: Summary
GetResponse has been in business for over 20 years and is one of the best email marketing tools out there.
Compared to competitors, they developed their software over time and now GetResponse is an all-in-one solution to run your business online.
The email marketing functionality is awesome and provides more features than most of its competitors.
Overall, GetResponse is a top choice to consider.
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