We get it — if you assume animation, you most likely assume cute cartoon characters in white gloves and bluebirds that moonlight as tailors and seamstresses. Or worse, you image no matter Pixar’s latest release is and really feel such as you’ll by no means compete with that since most of us don’t have multi-million-dollar budgets and large groups to create animation tasks.
But don’t let these preconceived notions cease you! Animation could be implausible for B2B video, even and not using a huge price range. From explainer videos to social media clips to serialized content material, listed below are eight manufacturers which might be infusing animation into present advertising and marketing efforts.
In this enjoyable explainer video, Crazy Egg, a warmth map and web site analytics device, makes use of animated renderings of its product to showcase its product’s options.
In only a couple minutes of animation, we find out about: 1) the warmth map device, which exhibits us the place web site guests are focusing their consideration; 2) confetti, which pinpoints the place precisely guests are clicking; and three) scroll map, which exhibits us how far guests are scrolling down a web page. Each characteristic is damaged down into just a few easy animations which might be straightforward to grasp.
But Crazy Egg additionally made certain to incorporate further animated thrives to make the video enjoyable to observe. Tumbleweed rolls throughout the display screen, slightly bulb pops on, and finest of all, a tiny character with an enormous mustachio guides us by means of the product.
Crazy Egg managed so as to add touches of whimsy with out detracting from the explainer video’s purpose of exhibiting how the corporate’s web site analytics options can remedy the viewer’s downside.
Security disclosure help firm [email protected] additionally opted for a enjoyable and colourful animated product explainer video, created by the animation studio Animwood. The video explains how [email protected]’s listing can assist corporations create a accountable disclosure coverage and streamline the disclosure course of.
In the video, a “good hacker” finds a safety vulnerability and is pissed off to appreciate there isn’t any course of in place to report it. [email protected]’s product is fairly technical, so the animated video doesn’t present particular product options and practical animations of its product in use the way in which Crazy Egg’s video did.
Instead, the voiceover explains how the product works, whereas emails fly round within the kind of paper airplanes, darting from one animated pc to the subsequent. All the whereas, the hacker sorts a line of code gibberish that flashes throughout the display screen.
Using animation like this enables the corporate to create a step-by-step walkthrough of the issue its product solves (and the way it does so) that’s nice enjoyable to observe. That’s not a simple feat if you’re speaking about one thing as unexciting as streamlining safety breach disclosures.
search engine optimization device Ahrefs’ animated explainer video stands out as a result of it doesn’t use voiceover in any respect. And but, the movement graphics and illustrations nonetheless handle to point out the viewer precisely what Ahrefs does and the way it works.
Without phrases, the video tells us a easy story that many viewers will probably be all too accustomed to: A enterprise proprietor places money and time into creating an excellent web site, and everybody loves it. But (there’s all the time a however, proper?) once they strive looking for the web site on Google or different search engines like google, all of the enterprise proprietor’s opponents pop up first, and the superior new web site is pushed all the way in which to the fourth web page of outcomes.
Now we all know the issue the enterprise proprietor is attempting to unravel: rating increased for search engines like google. The subsequent half of the video exhibits us how Ahrefs can assist with key phrase analysis, backlinks, and automated studies of a web site’s efficiency. With Ahrefs, the enterprise proprietor can get the web site again to the highest of search outcomes the place it deserves to be — and the place it may possibly enhance gross sales.
Not utilizing voiceover is a dangerous alternative. If accomplished poorly, you’re left with a complicated video and a viewer that has no thought what your product does. Ahrefs does use strategic textual content in just a few key locations to inform the story, however most of the messaging is visible, and the pictures do the heavy lifting. However, as a result of the story is really easy to observe and so acquainted to this viewers, Ahrefs doesn’t want a voiceover to verify the viewer is aware of precisely what’s happening.
Microsoft’s storytelling division Microsoft Story Labs releases long-form(ish) movies and articles from completely different components of the corporate. In its animated video sequence Explanimators, every episode takes a take a look at a giant progressive tech idea (assume: decarbonization, inclusive design, blockchain, and so on.) and breaks it down for Microsoft’s viewers.
Each episode is made in a special animation type. For instance, the episode above, “Decarbonization,” appears to be like like a traditional Super Mario arcade sport, whereas the “Quantum Computing” episode appears to be like hand-drawn.
Microsoft’s viewers is all in favour of expertise and studying about new technology-related matters, however they aren’t essentially updated on each cutting-edge growth, both — only a few individuals are until they work in a single of these fields. The matters lined are all pretty present, however nonetheless accessible and simple to digest.
Have you ever thought of what your video gear will get as much as at night time when nobody’s on the workplace? We have!
Our new animated sequence Gear Squad vs Dr. Boring takes a take a look at the life of your video gear at night time after the entrepreneurs go residence for the day. The animation is reminiscent of the cartoons with animated objects that all of us grew up watching (like Aqua Teen Hunger Force and even The Brave Little Toaster, in the event you’re old style).
The sequence dials into entrepreneurs’ ache factors, similar to creating attention-grabbing outreach campaigns(as a substitute of boring ones, as their nemesis Dr. Boring desires), backing up information, and collaborating effectively with others. Every episode tries to handle these ache factors in a means that’s humorous and simple to observe.
For instance, within the first episode, the Gear Squad faces off towards Dr. Boring, who’s attempting to sabotage their inventive electronic mail drip marketing campaign and make it, effectively, boring.
We know our audience effectively, and we use this animated sequence to supply some comedian aid — and options — round issues they battle with at work.
Slalom Build went in the other way than Ahrefs. Rather than letting the animation do all of the speaking, they used easy, elegant, light-on-black line animation so as to add a hypnotizing visible backdrop whereas the voiceover really does all of the explaining and tells us about their enterprise.
The voiceover educates the viewer on what Slalom Build does, but it surely’s the attractive graphics that we will’t drag our eyes away from. These positively maintain us watching till the tip. The animation is gorgeous, it suits effectively with their branding, and it lets the voiceover do the heavy lifting with out overshadowing it.
Business communication platform Slack posted a brief and candy animation on social media to promote its two-day digital networking occasion, (*8*).
The video is tremendous easy: just a few emojis, Slack’s model colours, and a pair of traces of textual content. This form of animated video is straightforward, inexpensive, and fast to create. It’s particularly good for social media as a result of it permits you to combine it up and step away from nonetheless photographs however doesn’t require many sources to execute. This video isn’t attempting to reinvent the wheel — but it surely doesn’t have to as a way to be efficient.
Another nice instance of an animated social media video is electronic mail advertising and marketing automation platform Mailchimp’s Halloween publish. The succinct, accessible, and really orange cartoon exhibits a black cat coming out of a pumpkin. The publish copy reads, “Boo(p)! #HappyHalloween.”
The video is temporary and to the purpose, and we’d argue that it’s precisely the type of content material that followers wish to see from manufacturers throughout holidays. It’s festive and enjoyable, with out attempting to squeeze in sales-oriented messaging or make it in regards to the firm. It’s the type of publish that builds brand affinity and permits viewers to get pleasure from your content material for its personal sake. And the video did effectively, with over 1,500 views and counting.
Basically, the video is seasonal, entertaining, and it appears to be like good. This form of fast, enjoyable, animated video works rather well on social media.
If you wish to clean up your video advertising and marketing technique, including animated movies is an effective way to strive one thing new and shock your viewers with out destroying your price range.
Start out with brief and candy social movies to dip your toes in — or, in the event you’re feeling as much as the problem, dive straight into the deep finish and pitch your management a full animated video sequence!