Both BigCommerce and Shopify are prime selections if you happen to’re searching for an ecommerce platform to energy your on-line retailer. Each platform shines in its work ceremony, however we expect Shopify is the higher alternative for most individuals. You get wonderful help, a phenomenal storefront, a simple-to-use web site builder, and helpful e-mail advertising and marketing options at an inexpensive worth.
Regardless, BigCommerce is properly tailored for multichannel gross sales and beats Shopify on this regard. Therefore, we’ve put collectively this head-to-head comparability that can assist you determine which platform is finest suited to your use case.
BigCommerce Compared to Shopify
We assume Shopify is the perfect ecommerce platform for most individuals. The platform has all the pieces you must create a retailer from scratch, promote your merchandise, course of funds, and all the pieces in between. It’s simple to make use of, and you’ll arrange your retailer in only a few minutes. Shopify even comes with devoted 24/7 buyer help if you happen to run into issues.
Still, BigCommerce is a prime contender for the perfect ecommerce platform. It’s a fascinating choice for multi-channel gross sales. The platform comes with quite a few out-of-the-field options to set you up for achievement. For instance, you’ll be able to simply deal with a number of gross sales channels, together with on-line storefront, level of sale, Google Shopping, Amazon, eBay, and Walmart.
Shopify presents a 14-day free trial if you happen to’d prefer to strive it out earlier than buying a plan. For its half, BigCommerce helps you to strive it out for free for 15 days earlier than choosing a plan.
More Top Ecommerce Platforms and Software
We put our group to job discovering the perfect ecommerce platforms available on the market. BigCommerce and Shopify made it on the checklist. However, there are different nice options price exploring. We examined more than 20 totally different software program and created an in-depth publish the place you’ll be able to see all of our top picks.
Where BigCommerce Shines
BigCommerce has many noteworthy capabilities. Some of the platform’s sturdy suites embody:
No Transaction Fees: BigCommerce is pretty priced to begin with. However, not like most ecommerce platforms, it doesn’t impose transaction charges on any of its plans. Instead, you’ll solely be paying your cost gateway’s fees. BigCommerce additionally helps more than 55 cost suppliers so that you could select your favourite one with out penalties.
Shopify fees between 0.5% and a couple of%, relying in your plan. But you’ll be able to keep away from the transaction charges if you happen to select Shopify Payments. BigCommerce is in the end cheaper if you happen to desire to make use of third-celebration cost processors.
Powerful Sales Features: BigCommerce presents a number of the most intensive and highly effective gross sales options. These options are constructed-in, so that you gained’t need to depend on third-celebration plugins that may be costly, decelerate your web site, and introduce safety dangers. You get useful options like actual-time third-celebration-provider transport quotes and rankings and opinions out-of-the-field.
Even BigCommerce’s primary options are more sturdy than most rivals. For occasion, you’ll be able to create over 600 variations of a product. You may even drag and drop components on the shop builder, one thing that Shopify doesn’t enable. Instead, you’d want to decide on the specified ingredient from an inventory, and Shopify will place the place it desires the ingredient to go.
Numerous Product Options: Again, you’ll be able to create as much as 600 variations of a product. Furthermore, you’ll be able to supply as much as 250 product choices. Shopify limits your product choices to a few, together with measurement, coloration, and materials.
BigCommerce is a superior choice when you’ve got quite a few product choices and variations. You’d want a 3rd-celebration app to increase your prospects on Shopify.
Unlimited Staff Accounts: A employees account lets you handle the shop’s backend. BigCommerce helps you to create limitless employees accounts on all plans. However, Shopify limits this entry to at least one account on the lite plan and 15 on the Advanced plan.
BigCommerce is a superb alternative when you’ve got a number of folks managing the enterprise. You’ll be capable of present the required entry with out essentially upgrading your plan.
Accelerated Mobile Pages (AMP) – A sluggish-loading retailer is a fast option to lose buyer curiosity. Google developed the Accelerated Mobile Pages (AMP) program to extend web page loading pace on cell gadgets. BigCommerce helps this performance proper out of the field.
You merely have to allow the AMP functionality in your BigCommerce themes, together with the free ones. Shopify helps the identical functionality, however you’ll have to pay further for a 3rd-celebration app. Nevertheless, it’s an incredible characteristic for decreasing web site abandonment and enhancing your search engine optimisation rating.
Where BigCommerce Falls Short
BigCommerce has its shortcomings. Below are a couple of areas the place BigCommerce falls quick:
Sales Limit: Shopify has a yearly gross sales restrict for all its plans. For occasion, the sale restrict is $50K for the Standard plan. You’ll have to improve to the Plus plan to increase your restrict to 180K. Shopify doesn’t have a gross sales restrict on any plan.
Significant Learning Curve: On the entire, BigCommerce presents more scalable options and versatile customization choices than Shopify. However, the platform has a steep studying curve for learners, because of its highly effective options. In addition, there’s a good bit of handbook work required to arrange the again-finish.
Additionally, BigCommerce terminology could also be difficult to grasp. There’s a useful tutorial that can assist you with this. But, easy duties like including a product might require referencing the platform’s terminology.
Where Shopify Shines
There is so much we like about Shopify. Some of the perfect causes to make use of this platform embody:
Excellent Knowledge Center: Shopify could be very intuitive and straightforward to make use of. Furthermore, it has an intensive information base housed in its assist and help information middle. The better part is that the information base is woven straight into the platform’s dashboard.
For instance, Shopify useful wizard offers useful prompts for each step of the setup course of. Now, say you wish to arrange and optimize checkout. The wizard prompts hyperlink on to the related web page within the Shopify Knowledge Center. Here, you’ll get step-by-step directions for offering your prospects with the perfect checkout expertise once you click on the hyperlink.
Superior Free Themes: Shopify presents a minimum of 17 free themes, more than BigCommerce. Shopify’s themes are additionally very top quality in comparison with BigCommerce. You may customise the themes to suit your model, picture, and advertising and marketing.
BigCommerce themes have only a few variations. For occasion, it’s possible you’ll discover two themes that look nearly precisely the identical aside from having totally different coloration schemes. Unfortunately, this flaw limits the variety of templates you’ll be able to select from.
Automated Catalogs: Shopify has a useful characteristic for managing massive catalogs. The Automated Collections characteristic the place you’ll be able to outline the situations for mechanically including merchandise to their respective classes. You can require a product to fulfill any situations or all situations to be added to a set.
For instance, your on-line shoe retailer carries sportswear from all main manufacturers. You can arrange Shopify to mechanically populate your Nike Sportswear class with matching Nike merchandise reasonably than including them manually. BigCommerce bulk edit characteristic isn’t almost as clever.
Shipping Discounts: Shopify helps you to supply attractive transport reductions to remain aggressive. All plans include Shopify Shipping which presents terrific reductions of as much as 88% off transport. In addition, the constructed-in software helps you to entry quite a few advantages out of your dashboard.
For occasion, you’ll be able to observe shipments, purchase and print transport labels, show calculated transport charges at checkout, and luxuriate in discounted transport charges. It’s a wonderful characteristic if you happen to’re solely transport Shopify merchandise and use DHL Express, USPS & UPS, Sendle, and Canada Post.
Built-in Email Marketing: Shopify definitely acknowledges the significance of e-mail advertising and marketing in producing gross sales. Shopify Email is a constructed-in e-mail advertising and marketing characteristic with all of the essential capabilities you want in this type of software. You don’t want to depart the platform to execute your e-mail advertising and marketing technique.
The characteristic comes with essential automation comparable to welcome emails, buyer winbacks, and first buy upsells. It’s not as subtle as standalone e-mail advertising and marketing software program, however it’s a very good begin, particularly for novices. Unfortunately, BigCommerce doesn’t have this functionality constructed into the platform.
Supporting Apps: If you must do something on Shopify, there’s most likely an app. The platform presents quite a few apps on the Shopify App Store. For occasion, you should use the Point of Sale (POS) app to handle in-retailer purchases, comparable to processing funds or producing e-mail receipts.
Similarly, you should use the Shopify app to handle the important components of your on-line retailer, comparable to fulfilling orders, viewing studies, or including merchandise. There’s even a devoted app for bringing your Shopify merchandise to Instagram or Facebook and one other for itemizing your merchandise throughout Google companies. In addition, there are devoted apps for advertising and marketing, retailer design, sourcing and promoting merchandise, conversion, achievement, customer support, merchandising, and so forth.
Where Shopify Falls Short
There are areas that Shopify may enhance. Some of the much less spectacular Shopify options embody:
Transaction Fees: You can keep away from the transaction charges if you happen to select Shopify Payments. Otherwise, you’ll be charged a charge each time you course of a cost with a 3rd-celebration cost gateway. Unfortunately, Shopify Payment is barely obtainable in 17 international locations, limiting your buyer base.
Limited Shopping Cart Functionality: Shopify presents discounted transport if you happen to use Shopify Shipping. You additionally get By One Get One (BOGO) coupon codes in-built, however that’s it. You’ll want a 3rd-celebration software to supply cart-stage reductions like computerized reductions, tiered pricing, and amount breaks.
You’ll discover this performance constructed into BigCommerce Enterprise. It’s the costliest plan, however it fits enterprises with massive gross sales volumes. You may even supply reductions to particular buyer teams, comparable to senior residents or veterans.
Basic Reporting: Shopify solely presents primary reporting with its most cost-effective plan. You solely have entry to the web retailer dashboard with primary statistics like orders, income, and prospects. You’ll have to improve to a more costly plan to unlock more reporting instruments.
Alternatively, you might set up Google Analytics in your Shopify retailer to increase your reporting capabilities if you happen to’re unwilling to improve. By distinction, BigCommerce presents more sturdy reporting out-of-the-field with all its plans.
The Final Verdict on BigCommerce Compared to Shopify
Both BigCommerce and Shopify are distinctive ecommerce platforms. However, each platforms price about the identical, so it won’t matter which one you select from a worth perspective.
Shopify presents three plans:
- Basic for $29 monthly
- Shopify for $79 monthly
- Advanced for $299 monthly
BigCommerce presents 4 plans. These embody:
- Standard for $29.95 monthly
- Plus for $79.95 monthly
- Pro for $299.95 monthly
- Custom pricing for the enterprise plan
However, BigCommerce presents more options than Shopify. As a consequence, it offers more worth for cash. For occasion, you solely get two employees accounts with Shopify’s Basic plan. On the opposite hand, BigCommerce presents limitless employees accounts with its most cost-effective plan.
Similarly, you get primary reporting with Shopify Basic however skilled reporting with BigCommerce Standard. Still, understand that it’s possible you’ll not use all BigCommerce options, so pricing is just not the perfect defining issue for which choice is best.
If we had to decide on a winner, it could be Shopify. It beats BigCommerce on a number of fronts. For instance, Shopify is simpler to arrange and customise, presents higher high quality free and paid themes and templates, is straightforward to arrange your retailer, is quicker, and doesn’t have a gross sales restrict.
Shopify is undoubtedly the perfect alternative if you wish to create and launch knowledgeable retailer shortly. Furthermore, many BigCommerce add-on options are most helpful for enterprise customers and straightforward to miss. Finally, Shopify is consistently innovating and will get higher yearly.
However, Shopify isn’t at all times the only option. There are notable justifications for selecting BigCommerce over Shopify. For occasion, BigCommerce is ideal for technical customers. In addition, the platform is best for making a stand-out retailer and providing prospects a custom-made procuring expertise.
BigCommerce additionally has among the best analytics and reporting capabilities. This performance is essential for enterprises, and it’s arduous to beat BigCommerce. It’s additionally a terrific platform if you happen to don’t wish to depend on third-celebration plugins and extensions to scale your retailer.
BigCommerce additionally presents higher search engine optimisation options and performance. Again, it is a essential characteristic for enterprises that need an edge over the competitors. Finally, BigCommerce makes multi-channel promoting a breeze, with all the pieces you want constructed into the platform.
The last verdict?
Choose Shopify if you wish to arrange knowledgeable on-line retailer shortly. The platform is unmatched for its fashionable, excessive-high quality templates and wide selection of typefaces. Shopify can be very versatile and is simply pretty much as good for a small retailer promoting the occasional product or a big enterprise with a posh stock.
Shopify can be best if you happen to desire to run your retailer on the go. You get entry to many supporting apps for managing each facet of your retailer out of your cell system.
Finally, Shopify is the perfect choice for non-technical customers. Setting up your backend is easy and doesn’t require any design expertise. You additionally get sturdy backend performance by default, which you’ll prolong with quite a few third-celebration apps.
Choose BigCommerce if you happen to desire to not rely closely on third-celebration apps to increase your retailer’s performance. BigCommerce comes with intensive default options, even with the most cost effective plan. In addition, you get rankings and opinions, superior reporting, multi-forex promoting, cookie consent instruments, and a web page builder out-of-the-field with essentially the most inexpensive plan.
BigCommerce can be best for skilled customers that prioritize customization. You can create customized fields, add recordsdata, and customarily create a singular retailer and superior procuring expertise. It’s simpler to carry your dream to life on BigCommerce when you’ve got strong design expertise.
Finally, BigCommerce is ideal for multi-channel promoting. It’s a terrific platform if you wish to enterprise past your on-line retailer and begin promoting on Google and Social media. There are not any transaction charges, supplying you with a head begin when scaling what you are promoting.
There are more ecommerce platforms to select from, simply in case BigCommerce and Shopify don’t fairly hit the mark. Our different prime picks embody:
- Shopify – Best ecommerce platform for many
- Wix – Best ecommerce platform for learners
- Bluehost – Best for computerized WooCommerce retailer setup
- Squarespace – Best portfolio-based mostly ecommerce builder
- BigCommerce – Best for multichannel gross sales
- Shift4Shop – Best ecommerce platform for builders
- Ecwid – Best free procuring cart extension
- WooCommerce – Best ecommerce plugin for WordPress
- Easy Digital Downloads – Best WordPress plugin for digital merchandise
- Volusion – Best ecommerce platform for giant shops
- Magento – Best enterprise ecommerce platform