Best Marketing Automation Software Compared by Crazy Egg


Automating key advertising and marketing methods is a vital a part of scaling your online business and making more cash, particularly for those who’re not taken with increasing your group. We’ve used nearly each advertising and marketing automation instrument out there over the past decade. Based on our experiences, ActiveCampaign outshines its fiercest rivals. It’s an all-in-one automation answer that comes with a drag-and-drop visible automation builder, superior reporting, and a built-in CRM at one of the vital inexpensive value factors we’ve seen.

The Best Marketing Automation Software for Most


Best for Most

ActiveCampaign is an all-in-one answer for advertising and marketing automation, e-mail, and gross sales CRM that can assist you create higher buyer experiences. Includes a simple to make use of drag-and-drop visible automation builder, e-mail segmentation, lead scoring, dynamic content material, superior reporting, and more. Paid plans begin at $9 per 30 days.

If you’re in search of one thing inexpensive, but highly effective, ActiveCampaign is the best way to go. It covers advertising and marketing automation, e-mail advertising and marketing, and gross sales CRM in a single bundle that can assist you ship distinctive experiences by the complete gross sales funnel whereas placing in much less effort and time—and with out increasing your group.

It’s one of the vital inexpensive choices on our listing with plans beginning at simply $9 per 30 days for primary options and as much as 500 contacts.

The 7 Best Marketing Automation Software Options to Consider:

  1. ActiveCampaign – Best advertising and marketing automation for many
  2. Constant Contact – Best for B2B gross sales
  3. Keap – Best for rising service-based companies
  4. Sendinblue – Most feature-rich advertising and marketing automation software program
  5. Act-On – Best software program for reporting and real-time analytics
  6. Campaigner – Best for superior e-mail automation
  7. Rejoiner – Best for e-commerce companies

When It Makes Sense to Invest Into Marketing Automation Software

The essential idea of selling automation is easy; it takes mundane duties and turns them into automated workflows that run 24/7 with out you (or anybody in your group) lifting a finger.

By leveraging automation, you’ll be able to be sure that each distinctive customer, sees essentially the most related info. 

This is true no matter their actions or the place they’re at in your funnel.

With that mentioned, any enterprise with an internet site and e-mail listing can (and will) put money into advertising and marketing automation software program. 

And whether or not you’re promoting tangible items, digital merchandise, or companies, automation is the best method to transfer folks by your gross sales funnel.

However, for those who’re nonetheless within the early levels, or launching a startup, it is likely to be too quickly for advertising and marketing automation software program. You ought to maintain off till guide administration turns into an excessive amount of to deal with.

With that mentioned, you’ll be able to nonetheless profit from primary advertising and marketing automation options constructed into conventional email marketing software

#1 – ActiveCampaign — The Best Marketing Automation Software for Most



Best for Most

ActiveCampaign is an all-in-one answer for advertising and marketing automation, e-mail, and gross sales CRM that can assist you create higher buyer experiences. Includes a simple to make use of drag-and-drop visible automation builder, e-mail segmentation, lead scoring, dynamic content material, superior reporting, and more. Paid plans begin at $9 per 30 days.

If you’re in search of a simple and inexpensive method to create visible advertising and marketing automation, ActiveCampaign is our prime choose. It covers the gamut of all issues advertising and marketing automation, together with e-mail advertising and marketing, gross sales CRM, and buyer help, supplying you with all of the automation instruments it is advisable to construct distinctive experiences at each touchpoint.

Even as a small enterprise, the ability of automation goes a great distance.

It’s the logical alternative once you need to develop however don’t have the funds for brand spanking new teammates or contractors that can assist you out.

ActiveCampaign’s visible builder is likely one of the most intuitive we’ve seen. It leverages primary logic and approachable visible symbols that can assist you create even essentially the most advanced automations in just some clicks with no technical abilities required.

With it, you may get all your campaigns, pipelines, and engagements operating seamlessly on autopilot. But it additionally takes automation one step additional by automating one thing many instruments gloss over: analytics.

ActiveCampaign 1

The finest method to personalize buyer experiences is to know all the things about them, from how and why they purchase issues to what they work together with on social media.

On a small scale, doing so is simple sufficient. But guide processes break down as you add more prospects and results in your workflow.

ActiveCampain makes it simpler than ever to attain leads and prospects, kind them by engagement (or nonetheless you favor), personalize their experiences, and make your advertising and marketing processes more environment friendly.

All with out lifting a finger—arrange the workflow as soon as and it’ll work ceaselessly or till you flip it off.

You can simply section your e-mail listing, rating leads primarily based on consumer actions and habits, and leverage dynamic content material to ship personalised messages on the proper time.

The introductory plan consists of entry for as much as three customers, limitless month-to-month emails, 500+ pre-built automation recipes, and 300+ integrations.

So, you get tons of performance, even on the most simple degree. As you develop and your automation wants increase, you’ll be able to improve to greater plans for more superior options, like SMS advertising and marketing and gross sales CRM.

On prime of that, each plan comes with different highly effective options, together with:

  • Site messaging
  • Site monitoring
  • Engagement monitoring
  • Integrated signup types
  • Advanced reporting
  • CRM app

You also can profit from distinctive buyer help, together with free coaching, free chat/e-mail help, and free migration from the software program you’re at the moment utilizing.

ActiveCampaign presents month-to-month, and annual pricing plans to swimsuit companies with various wants. Their annual plans embrace:

  • Lite — $9 per 30 days
  • Plus — $49 per 30 days
  • Professional — $129 per 30 days
  • Enterprise — $229 per 30 days
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These charges are legitimate for as much as 1,000 contacts, in order your listing grows, you’ll have to pay more each month.

Try it free for 14 days.

#2 – Constant Contact — The Best Marketing Automation for B2B Sales

Constant Contact logo

Constant Contact

Best for B2B Sales

Give your B2B gross sales group a beneficial time-saving instrument that additionally improves their email-based lead nurturing with Constant Contact. Between its list-building options, highly effective segmentation, and deeply customizable automation, your gross sales efforts will develop into more environment friendly as every e-mail marketing campaign lands higher with recipients.

A full e-mail listing is the lifeblood of any good B2B gross sales operation. Well-timed emails with efficient segmentation and concentrating on play an important position in transferring folks from prospect to certified results in buy.

Thus, in case your gross sales group may use a potent instrument for organising e-mail triggers and drip campaigns, you’ll discover a highly effective ally in Constant Contact.

With this platform, it turns into a lot simpler to nurture leads from the get-go.

Constant Contact lets you simply embed signup types in your internet pages that may even be tailor-made to solely seem primarily based on behavioral triggers (like when a customer is about to depart your touchdown web page, for instance).

You can arrange an in depth, tailor-made welcome sequence in order that these new additions to your listing are mechanically greeted and warmed up for the following stage of their gross sales journey. Segment out any sequence primarily based on preliminary circumstances like the place they signed up, their job title, their location, or another piece of knowledge.

constant contact welcome sequence demo

At any level, set triggers to activate drip campaigns—which, in fact, may also be finely segmented—and get prospects more taken with making a purchase order. Set the timing of sends and use dynamic content material in your emails to lend additional personalization to messages in order that they land completely with every recipient.

Basically, Constant Contact lets you construct a Rube Goldberg machine of types that mechanically handles e-mail sends at any stage of your gross sales funnel. That frees up your gross sales group to observe progress after which strike when the iron’s scorching.

All of this is available in Constant Contact’s Plus plan, which begins at $45/month for as much as 50 contacts. With it, you get all of the automation functionality the platform has to supply, plus pop-up internet types, A/B testing instruments, and dynamic content material.

Pricing scales upward for bigger lists. It’s $70/month for as much as 2,500 contacts, $95/month for a listing of 5,000, $125/month for as much as 10,000 contacts, and so forth. Constant Contact also can create a customized plan for listing sizes over 50,000.

Put your routine e-mail duties on autopilot whereas additionally enhancing them with highly effective customization and segmentation by using Constant Contact.

#3 – Keap — The Best MA Software For Growing Service-Based Businesses



Best For Service-Based Businesses

Marketing automation and gross sales CRM designed for rising service-based companies. Includes a sturdy visible automation builder, automated appointment scheduling, invoicing, lead seize types, and more. Plans begin at $79 per 30 days for as much as 500 contacts.

Keap is a advertising and marketing automation instrument particularly designed for rising service-based companies with a minimum of one worker and a rising listing of leads.

It’s a complete answer that delivers superior automation options for advertising and marketing, gross sales, and CRM.

As such, you can begin creating automated techniques and processes that can assist you get more carried out in much less time, liberating up more time to scale your online business.

With it, you’ll be able to create customized automated campaigns constructed to maneuver leads by the funnel, develop nurturing welcome sequences, ship automated reminders, and make the most of highly effective logic-based automations.


On prime of that, you additionally get varied options designed particularly for service-based companies, together with:

  • An actual-time exercise stream
  • Automated marketing campaign builder primarily based on consumer actions
  • Automated appointment scheduling
  • Quotes, invoices, and on-line funds

We love how seamless it’s to take potential purchasers out of your advertising and marketing funnel and get them in your calendar. Appointment scheduling is a cinch. Whether you’re doing a digital session or reserving an on-site job, Keap syncs with the platforms you’re already utilizing to make it simpler on everybody concerned.

Plus, with Keap’s automation capabilities, you’ll be able to set a sequence response of reminders, messages, or different actions to occur when an appointment is booked or a session is accomplished.

You also can mechanically assign duties to varied group members primarily based on buyer actions or different triggers at your discretion. This makes it not solely doable however extremely simple to comply with up with leads, no matter the place they arrive from.

Plus, you get the additional benefit of built-in CRM options and gross sales pipeline administration so leads movement seamlessly from one division to the following.

Pricing relies on the variety of contacts in your database, with introductory plans for as much as 500 contacts beginning at:

  • Keap Grow — $79 per 30 days
  • Keap Pro — $169 per 30 days
  • Infusionsoft — $199 per 30 days

While the worth may initially appear steep for small companies, it’s necessary to recollect you’re getting a CRM alongside gross sales and advertising and marketing automation options.

These instruments individually may simply price a whole lot of {dollars} a month. So, packaging them collectively is definitely an amazing deal.

For a restricted time, Keap is providing 30% off your first three months. Sign up for a free 14-day trial to see if it’s best for you!

#4 – Sendinblue — Most Feature-Rich Marketing Automation Software



Best Automation Features

Regardless of your expertise degree or the variety of contacts you could have, Sendinblue presents a wealth of automation options and limitless customers on each plan. Get all the things it is advisable to begin automating your e-mail, SMS, stay chat, and promoting campaigns in a single place, full with drag-and-drop visible builders.

Sendinblue is a advertising and marketing automation instrument that helps with a number of communication strategies, together with e-mail advertising and marketing, SMS advertising and marketing, stay chat, touchdown pages, advertisements, and more. The software program may even double as a totally purposeful CRM answer so you’ll be able to construct stronger relationships along with your prospects.

With automated duties and campaigns throughout a number of channels, you’ll be able to market your online business on autopilot. In different phrases, you’ll be able to attain more of the best folks whereas doing much less work.

Sendinblue allows you to develop your contact listing with signup types, retargeting campaigns, and social media advertisements. From there, you additionally get all of the instruments it is advisable to nurture your contact listing and push your leads nearer to purchasing from you as they make their approach by your gross sales funnel.

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It covers the complete advertising and marketing workflow, with some options crossing over into the gross sales realm too.

On prime of that, the workflow editor makes use of primary logic and intriguing visuals that can assist you construct out automations. Want to automate a complete six-month gross sales funnel that begins the second somebody joins your listing? No downside.

You may even rating leads primarily based on how they work together along with your messages. Notice somebody’s eagerly opening each e-mail, responding to your texts, and repeatedly shopping a bit of your on-line retailer? You can ship a mild nudge that could be all they should lastly click on “buy”.

Despite its reasonable price ticket, Sendinblue is essentially the most feature-rich advertising and marketing automation answer available on the market. Some of the highest options embrace:

  • Unlimited contacts
  • A/B testing
  • Sales CRM
  • Advanced segmentation
  • Custom signup types
  • Workflow editor
  • Page monitoring
  • Real-time reporting
  • Email warmth maps
  • Send time optimization
  • API integration

Here’s a have a look at the plans and pricing for Sendinblue’s automation software program:

Sendinblue 1

While Sendinblue is likely one of the solely options on our listing that doesn’t cost you primarily based on the variety of contacts in your listing, the plans do include a month-to-month e-mail cap. So simply preserve that in thoughts once you’re deciding on a plan. 

Full advertising and marketing automation options aren’t out there on all plans both. You want to join the Premium subscription, beginning at $65 per 30 days, to entry these automation instruments. 

#5 – Act-On — The Best For Marketing Insights



Best For Marketing Insights

Starting at $900 per 30 days, Act-On’s superior advertising and marketing reviews and real-time analytics assist companies of all sizes observe digital advertising and marketing KPIs, generate more leads, and nurture these leads on autopilot throughout nearly each channel conceivable. Start studying more about your advertising and marketing automations right this moment!

Act-On is a bit distinctive in comparison with the opposite options on our listing.

It makes a speciality of lead technology and nurturing utilizing advertising and marketing automation however it’s constructed particularly for large-scale, advanced campaigns with large advertising and marketing budgets behind them.

On prime of conventional automation instruments, you additionally get e-mail and social media automations, account-based advertising and marketing options, lead technology instruments that combine along with your web site, website positioning auditing instruments, and dozens of CRM plus martech connectors to automate large-scale campaigns from begin to end.


However, Act-On really shines with its complete suite of analytics and reporting instruments that supply an extremely deep have a look at what works and what doesn’t.

With it, you’ll be able to simply observe KPIs for various facets of your campaigns, together with e-mail efficiency, touchdown web page conversions, site visitors conversions, social media engagement, and content material downloads damaged up by machine, e-mail shopper, area, and more.

Besides KPI monitoring, you additionally get habits monitoring that covers how your prospects interact along with your web site, loyalty packages, emails, social media profiles, SMS messages, advertisements, and touchdown pages for a full 360-degree look.

You’ll additionally profit from customized marketing campaign reviews to achieve deeper perception into what issues most.

Whether you need a chicken’ eye view that is sensible of information at a look or the flexibility to dig deep into the uncooked information to identify tendencies and determine areas of enchancment by yourself, Act-On’s efficiency analytics are really one of the best out of all of the instruments on our listing.

Act-On delivers real-time information snapshots associated to your advertising and marketing funnel and leads. The reviews embrace info associated to potential income, generated income, and bottlenecks in your course of. 

With all of this in thoughts, Act-On isn’t for everybody. Beginners and small companies will probably discover the software program a bit too advanced for primary wants. Plus, the worth level is unquestionably geared in the direction of bigger organizations and SMEs with more room of their advertising and marketing budgets.

Act-On has two plans, beginning at $900 and $2,000 per 30 days, respectively. Each plan consists of 2,500 lively contacts, and the worth will increase as your listing grows. 

Basic buyer help is included, which supplies you entry to information base posts, group boards, and technical help throughout enterprise hours. Advanced buyer help prices $6,000 or $15,000 per yr, relying in your wants.

Overall, Act-On’s software program is outstanding, however it’s costly. Startups, small companies, and even firms on the smaller facet of the SME spectrum ought to in all probability look elsewhere. 

#6 – Campaigner — Best For Advanced Email Automation



Advanced Email Automation

Looking for a neater method to construct superior e-mail automations? Whether you need to construct hyper-personalized automations or campaigns that span years, Campaigner is a superb place to begin. For $59 per 30 days, you’ll be able to arrange conditional workflows, set behaviorial triggers, and construct customized campaigns.

While most advertising and marketing automation options embrace e-mail advertising and marketing as half of a bigger digital advertising and marketing technique, Campaigner makes a speciality of delivering superior e-mail advertising and marketing options and automation performance.

If you need to use buyer information and habits to construct out personalised e-mail campaigns that ship on autopilot, it’s your new finest good friend.

When you’re getting began, Campaigner doesn’t skimp out on the fundamentals—it covers the necessities, together with internet types, touchdown pages, e-mail templates, and a drag-and-drop e-mail designer. It has all the things it is advisable to seize new subscribers, nurture your leads, and convert them into paying prospects.

However, it takes e-mail advertising and marketing a step additional by coming with options you should use post-sale as properly, like upsells, personalised repurchase campaigns primarily based on earlier purchases, and more.

The better part about Campaigner is how simple it’s to make use of. Even for superior e-mail automations, it’s surprisingly simple and the visible builder makes setting all the things up a breeze, even for those who’ve by no means constructed out automated e-mail campaigns earlier than.


Use Campaigner to create conditional workflows primarily based on behavioral triggers resembling buy situations, historic engagement, clicks, opens, and more. You’ll additionally have the ability to set off workflows primarily based on several types of conversion information. 

Campaigner helps conditional content material, dynamic content material, and customized fields to your subscribers. It integrates with ecommerce platforms like Shopify and Magento, as properly.

Pricing and plans for Campaigner:

  • Starter — $59 per 30 days
  • Essential — $179 per 30 days
  • Advanced — $649 per 30 days
  • Ecommerce — $79.95 per 30 days

The plans help as much as 5,000, 25,000, and 100,000 contacts, respectively. The ecommerce plan integrates with most ecommerce platforms and as much as 30,000 emails per 30 days with different more superior plans out there. All of the charges proven above are primarily based on an annual contract. Month-to-month charges are about 20% more costly. 

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Unfortunately, not all the prime options can be found within the entry-level plan. To entry full automation workflows and all 60+ options, you’ll want to join the Advanced plan. 

#7 – Rejoiner — The Best For Ecommerce Businesses



Best For Ecommerce

Looking to construct advertising and marketing automations to your ecommerce retailer? Rejoiner is your new finest good friend. It features a drag-and-drop editor, visible workflows, and multi-dimensional viewers segments to ship the best messages on the proper time. Start taking advantage of your advertising and marketing efforts for simply $95 per 30 days.

Rejoiner is an e-mail advertising and marketing answer with automation options designed for ecommerce retailers. The software program is trusted by well-known manufacturers like Hydro Flask, Guess, and Titleist.

The instrument has a drag-and-drop editor that lets you create lovely emails and customized automation campaigns. Rejoiner is ideal for ecommerce web sites that need to leverage automated emails to focus on deserted buying carts. 


Create multi-dimensional segments primarily based on parts like shopping habits, e-mail engagement, buy historical past, customized tags, buying frequency, and more. Behavioral scoring is one other prime advertising and marketing automation characteristic of Rejoiner. 

Use this software program to create visible workflows, map buyer journeys, and optimize engagement with e-mail templates and A/B testing. 

Rejoiner seamlessly integrates along with your ecommerce platform. You received’t want builders to get began both. 

Pricing for Rejoiner relies on the variety of contacts in your listing. Rates begin at $95 per 30 days, which incorporates 2,000 contacts and 20,000 emails. 

One of my favourite components of Rejoiner is that all the options come commonplace out of the field. Pricing is solely primarily based on the variety of contacts. Since the options are all-inclusive, the beginning charges are a bit greater than different entry-level plans that we’ve reviewed. 

Methodology For Choosing The Best Marketing Automation Software

Finding one of the best advertising and marketing automation software program for your online business may be difficult for those who don’t know what to search for. But sure components assist you to make an knowledgeable determination as you’re buying round.

This is the methodology that we used throughout the analysis course of to give you one of the best software program on our listing. I’ll clarify how one can weigh these components in keeping with your private wants beneath.

Type of Software

Not each advertising and marketing automation answer is created equally. Some software program is branded as an e-mail advertising and marketing instrument, others concentrate on CRM, and a few are a mix of the 2.

To be clear, advertising and marketing automation, CRM software, and e-mail advertising and marketing software program are usually not the identical. Marketing automation falls throughout the normal scope of managing buyer relationships. Some e-mail advertising and marketing instruments have automation options. 

If you’re in search of an all-in-one advertising and marketing answer, be sure to discover a instrument that has all three of those options. 

But not each enterprise wants an all-inclusive answer for automation. Some of you can be simply wonderful with a primary e-mail instrument for advertising and marketing automation. 

Business Needs

The measurement and sort of your online business will play a big position in your seek for advertising and marketing automation software program. Some options are designed for smaller companies, whereas others are higher for bigger organizations and SMEs. 

Ecommerce companies can even have distinctive wants, resembling organising triggers for deserted buying carts. 

Are you concentrating on web site guests or simply e-mail subscribers? Does the answer provide help to construct customized types? What about social media advertisements or SMS communication?

When you’re evaluating a potential answer, be sure that it accommodates the wants of your online business sort and advertising and marketing objectives. 


Obviously, automation is a essential part of selling automation software program—that goes with out saying. But some automations are more advanced than others. 

You have to discover a answer that makes it simple so that you can arrange and construct your automations with customized guidelines. For essentially the most half, consumer habits or some sort of motion will set off an automatic sequence. But one of the best software program lets you dig even deeper to personalize that marketing campaign primarily based on a number of guidelines and segments. 

There’s a wonderful line between constructing the very best automations for personalised campaigns and complicated your self throughout the course of. 

I at all times advocate beginning with a free trial or demo. This is one of the simplest ways to get a really feel for which platform you want essentially the most when constructing customized workflows. 


Marketing automation software program ranges anyplace from $10-$2,000+ per 30 days. In most circumstances, the worth relies on what number of contacts or subscribers you could have in your listing. 

However, $10 received’t provide you with many automation instruments, and $2,000 will probably be more than you want. The overwhelming majority of you’ll profit from software program beginning within the $60-$200 vary for full automation options. 

Small companies and startups will usually fall on the decrease finish of this spectrum. Larger organizations can count on to pay a bit more.

Just keep in mind, the worth isn’t fastened. It will often change as your listing grows. For these of you paying a set fee that isn’t primarily based on the variety of contacts, you is likely to be restricted to what number of messages or campaigns may be run in a month. 



Best for Most

ActiveCampaign is an all-in-one answer for advertising and marketing automation, e-mail, and gross sales CRM that can assist you create higher buyer experiences. Includes a simple to make use of drag-and-drop visible automation builder, e-mail segmentation, lead scoring, dynamic content material, superior reporting, and more. Paid plans begin at $9 per 30 days.


Marketing automation makes your life simpler. Not solely does it automate primary advertising and marketing duties, however it lets you generate leads, nurture them, and drive conversions at scale. 

ActiveCampaign and Constant Contact are our prime suggestions for many customers. However, selecting one of the best advertising and marketing automation software program is determined by what you want.

Regardless of your online business measurement, trade, or distinctive wants, you will discover what you’re in search of utilizing the evaluations and methodology on this information.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.