6 Tips To Creating Binge-Worthy Videos

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April 18, 2022·6 min read

Want to dominate the TikTookay B2B market? We’ve rounded up the highest tricks to get began, crush stylish content material creation and crack the TikTookay B2B system.

TikTookay has shortly turn out to be a cultural juggernaut. Expected to develop to 1.5 billion month-to-month energetic customers by the tip of 2022, it’s no surprise advertising groups are scratching their heads pondering, “How do we get in on this?

Enter Will Aitken. As Head Sales Evangelist at Sales Feed, he’s contributing to a media community of music, parodies, quick movies, and memes that remember how superior—and at instances ridiculous—the world of gross sales will be. Within 9 months, Will has grown his TikTok and the Sales Feed TikTok to a cumulative complete of 80,000 followers. I sat down with Will to learn the way he cracked the TikTookay for B2B system—and how one can too. We talk about how he obtained began, being the primary on B2B TikTok, using the wave of traits, and getting your enterprise’ ROI in shocking methods.

  1. Contents
  2. 1. Steal These TikTok For B2B Tips
  3. 1.1 Getting Started: TikTok For B2B Businesses
  4. 1.2 Balancing Trends And Batching TikToks For B2B
  5. 1.3 TikTok Is Your Ground Floor Moment
  6. 1.4 Apply The 80/20 Rule To Your TikToks
  7. 1.5 Fail, Reflect, Improve
  8. 1.6 Support Your TikTok Creators’ Wacky Ideas
  9. 2. Ride The TikTok for B2B Wave

Steal These TikTookay For B2B Tips

It will be onerous to know the place to start out—TikTookay can really feel just a little intimidating. But worry not, with these helpful suggestions from Will on creating binge-worthy content material, you’ll be hitting For You pages very quickly.

Getting Started: TikTookay For B2B Businesses

Brands typically underestimate the significance of enjoyable. TikTookay’s platform prioritizes fast hits of leisure or training. If companies—particularly B2B SaaS companies—wish to achieve success on the app, they must create lighthearted, non-salesy movies.

“If businesses want to be successful on TikTok, they have to create lighthearted, non-salesy videos.”

Will AitkenSales FeedHead Sales Evangelist

First and foremost, your creators ought to take up TikTookay content material repeatedly. To make good TikToks you must watch good TikToks. Get on the app, scroll by way of movies, and discover creators who’re already making content material in your area of interest.

Take a have a look at the hashtags and start to investigate the widespread issues that make these movies profitable and interesting. What occurred within the first 5 seconds that hooked your consideration? What saved you watching until the tip? What made you are feeling compelled to remark and proceed the dialog?

Once you’ve gotten to know the platform, apply Will’s 4 rules to your TikTookay content material technique:

  1. Forget all of the content material you have already got—Don’t attempt to instantly repurpose your present B2B video for TikTookay—that’s the way you get boring, generic content material. I do know it’s scary, however belief me. Absorbing nice TikTookay content material will enable you uncover what sorts of movies you wish to create. Educational, office life-style, comedy—there’s certain to be one thing that works to your model.
  2. Time-to-value is every little thing—TikTookay is primarily for short-form video, which implies it’s essential to hook your viewers shortly. You solely have just a few seconds earlier than customers lose curiosity and hold scrolling. Ask a query or start with the central concept of your video. “What does every single sales call need to include?” or “Here’s why every meeting will be in the Metaverse in five years …”
  3. Know your voice—When constructing your model’s TikTookay or responding to feedback, guarantee you will have a clearly outlined model voice. Is your model voice sassy? Funny? Playfully impolite? Make positive it’s constant all through your movies and feedback.
  4. Reduce, reuse, recycle—If you’re creating for TikTookay, you ought to be reposting these movies on LinkedIn, YouTube Shorts, Instagram Reels, and even Pinterest. In reality, TikToks typically carry out simply as effectively and even higher on different social media websites. (What a aid!)

“You should be reposting your TikToks to LinkedIn, YouTube Shorts, Instagram Reels, and even Pinterest.”

Will Aitken headshoot, expert on TikTok for B2B

Will AitkenSales FeedHead Sales Evangelist

It’s a fragile stability to each batch-create authentic content material and experience the wave of TikTookay trends. Will’s recommendation is to do traits whereas they’re nonetheless on the rise—you’re more more likely to get eyes in your video if the pattern is approaching its peak. He additionally follows hashtags like #trendwarning or #trendalert to maintain up to date on what’s coming.

The greatest approach to determine your rhythm is to create and schedule your deliberate content material as early as doable—for Will, that’s Sales Help Desk episodes, interview footage, profession recommendation, and spotlights on different creators. He plans and creates his video content material within the month prior, so he can depart time for all the fashionable, relatable movies that come up all through the present month.

TikTookay Is Your Ground Floor Moment

In 1995, a fresh-faced Bill Gates defined the early web to David Letterman. It might come as a shock that David and his late-night viewers discovered the idea laughable. But the irony isn’t misplaced on us now. We watch movies of misguided individuals underestimating the web with embarrassed awe. Don’t be a David—particularly on the subject of TikTookay for B2B.

The worth of being early to a platform immediately is immeasurable, particularly as a B2B model. That’s what makes TikTookay distinctive. Will launched the Sales Feed TikTookay lower than a 12 months in the past and it’ll proceed to develop as a result of it capitalized on being one of many firsts to the platform.

Sales Feed logo

Get the Newsletter Sales Feed logo Get the perfect of Sales Feed, together with the newest gross sales assets, direct to your inbox each week. (*6*)

It’s even simpler to affix once you notice you may reuse that content material in every single place. A brief, 30-second video of a sales, advertising, or finance tip remains to be going to carry out and supply worth to your viewers on any channel.

“Don’t be a David—especially when it comes to TikTok for B2B. The value of being early to a platform today is immeasurable.”

Will Aitken headshoot, expert on TikTok for B2B

Will AitkenSales FeedHead Sales Evangelist

In reality, the true return in your funding is rising an viewers that’s engaged sufficient to belief and observe your recommendation. If they take pleasure in your movies, they’re more likely to belief the assets and hyperlinks you embrace in your bio. From November 2021 to March 2022, Sales Feed had 1,200 views on their bio hyperlinks and 600 clicks on their YouTube channel and e-newsletter. Instead of occupied with changing your TikTookay viewers to clients, convert them to lifelong subscribers of your content material.

Apply The 80/20 Rule To Your TikToks

The corporations doing the perfect on any social media platform are not often speaking about themselves. When you begin speaking about your self, individuals assume, What’s in it for me? Will makes use of the 80/20 rule—offering 80% worth and sprinkling in 20% product advertising or directing individuals to the Sales Feed newsletter.

If you accomplish that often, there are enjoyable methods to speak about your model whereas offering worth. Entertaining content material helps individuals keep in mind your model, so once they’re prepared to guage a software or read your gross sales pitch, they’ll be more open to you. When you may get individuals to assume “Ah, you know what, I really like the Sales Feed TikTok. They’ve made me laugh a few times,” you’ve managed to cement your self in your area of interest. Focus on development and engagement first and the remainder will come.

Fail, Reflect, Improve

Come at your technique from a place of data—watch TikToks, study TikTok best practices, and read the guides TikTookay is releasing about how to achieve success on the platform. If you’re doing all that and your movies are nonetheless not performing, there are often three causes:

  1. Right content material, improper individuals—If you made a video about B2B gross sales and it will get proven to a 12-year-old gamer, they’re going to maintain scrolling—in flip, the platform will assume your content material is performing poorly. If it occurs again and again, your movies gained’t be pushed to your viewers’s For You web page. Instead, use hashtag focusing on. Research the hashtags in your area of interest—they might even be within the captions of TikToks that land in your For You web page. If you’re a B2B model, your hashtags will in all probability be fairly particular, like #B2BSales, #SoftwareDemo, or #SalesTookay. Use them to focus on the viewers who’s hungry for what you must say.
  2. Where’s the hook?—Your hook didn’t work (or it was nonexistent) and other people saved scrolling. Even if the remainder of the video obtained higher, you’ve obtained the primary 5 seconds to catch your viewers’s consideration. Go again and assessment the movies that didn’t carry out. Look at these first few seconds. Did it actually seize your viewers? How are you able to seize their consideration subsequent time?
  3. It was a nasty video, sorry—This is the toughest one. It takes hindsight to look again in your outdated movies and notice they weren’t good. This is the place your workforce is available in. Ensure you will have individuals to brainstorm concepts or verify punchlines. It helps to have others verify whether or not an idea works exterior your head or wants workshopping.
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Finally, don’t hand over. Even in case your TikToks begin out horrible, you may and can get higher. Just like working, train, or gross sales—consistency is the important thing to seeing outcomes.

Support Your TikTookay Creators’ Wacky Ideas

One particular person or workforce must be empowered to run your TikTookay account. Give them the liberty to pursue bizarre and unusual concepts. A fantastic instance of that is the B2C model Duolingo, which has amassed 3 million followers round its outrageous and humorous mascot. Will has spoken to the supervisor of Duolingo’s account, Zaria Parvez, who was given the liberty to create one thing particular. It’s a testomony to how profitable manufacturers can get on TikTookay in the event that they take dangers.

Set boundaries to your TikTookay workforce, but additionally lean into non-traditional company content material. Let or not it’s quirky, let or not it’s bizarre, let or not it’s hilarious. If your creators are avid shoppers of TikTookay—as they need to be—they’ll determine tips on how to have interaction with the platform and create memorable experiences to your viewers.

“Set boundaries for your TikTok team, but also lean into non-traditional corporate content. Let it be quirky, let it be weird, let it be hilarious.”

Will Aitken headshoot, expert on TikTok for B2B

Will AitkenSales FeedHead Sales Evangelist

Ride The TikTookay for B2B Wave

Whether you’re simply getting began on TikTookay or increasing your B2B presence to new heights, TikTookay is essentially the most thrilling place to be proper now. Follow traits, be eccentric, and develop an viewers. What are you ready for?

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Donnique Williams

Donnique Williams is a Writer & Strategist at Fenwick, a studio that makes a speciality of clear and compelling writing and design for B2B. When she isn’t slicing magazines into collage artwork or writing poetry, you’ll find her rising her indoor jungle.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.