5 Ways to Drive Traffic and Sales with Short Videos

Blog Header Image 5 Ways to Drive Traffic and Sales with Short Videos

We stay in a world the place every thing is shifting sooner. People now not have the endurance for long-form content material and are on the lookout for quick, digestible movies, ideally below 3 minutes. 

Adopting a video marketing technique that’s primarily based on quick video content material not solely permits you to give your viewers what they need but in addition helps you get throughout your message to them in a more efficient method. 

But why is brief video content material higher than conventional long-form content material? Let’s assume you have got a wonderful weblog submit in your web site a few explicit characteristic or a product that you simply provide. The likelihood is that even when a selected set of your viewers is intrigued by the content material within the article, they may not read all the factor. And this will occur due to a large number of causes together with quick consideration spans, lack of time, and many others.

The reality of the matter is, that the content material that you simply painstakingly created isn’t being consumed by a bit of your focused viewers. But, in the event you summarize the identical article into a brief video, the viewer is more probably to sit by way of the entire video, thereby rising engagement. 

What is Short Video Content? 

Short video content material is commonly outlined as something below 60 seconds in size. Short-form movies turned well-liked thanks to social media platforms comparable to TikTookay, Instagram Reels, and Snapchat. It is fast-paced, emotional, and partaking. It can simply be distributed throughout a number of platforms, and the content material fashion is addicting due to its quick nature. 

Humans have at all times been fascinated with watching small movies with out cuts, and as expertise turns into more superior, alternatives are increasing. Short movies even have a bonus over different long-form content material within the period of time and assets you place into creating movies. 

Top manufacturers in each {industry} have embraced quick, easy-to-make content material that’s in line with the present social media tendencies whereas slowly phasing out long-form content material with excessive manufacturing worth. 

What Platforms Can You Post Short Videos To?

Over the previous couple of years, quick video content material has change into a visual marketing trend that has caught the eye of all main social media platforms. Almost each social media platform price its salt has a characteristic that permits you to create and share quick movies. Some platforms require a bit bit more work than others to arrange, and some will present you with more publicity to your goal market than others. 

Let’s check out all the foremost social media platforms that enable us to submit quick video content material.

Platform #1: TikTookay

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TikTok has taken the world by storm since its launch in 2016. This short-form video app is a social media sensation that enables customers to create and share quick movies, which may now be up to 10 minutes lengthy. With over 2 billion downloads, TikTookay is rising sooner than social media giants like Facebook and Twitter.

With a number of recent options designed to assist manufacturers improve their engagement, more and more companies have hopped onto the platform to promote their merchandise. Even with an explosion of name presence on the platform, there’s loads of room for manufacturers to acquire market share on TikTookay. Getting on the platform proper now is a good concept, because it permits your enterprise to be an early adopter of a device that drives ridiculous natural engagement and impressions.

Platform #2: Instagram Reels 

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Instagram Reels is a content material format that enables you to create and share quick, memorable movies. Unlike Instagram Stories, which disappear after 24 hours, Reels don’t outing. 

It’s truthful to take into account Instagram Stories as the unique short-video format on Instagram, and whereas there a plenty of ways to leverage Instagram Stories to drive site visitors to your web site, Reels provide method more performance and alternative for customers.

The format has grown in recognition since its introduction, primarily due to its potential to drive large quantities of natural site visitors to your web page. Brands like Sephora, Walmart, and Beardbrand commonly use Reels alongside their different short-video platforms.

The addicting nature of Instagram Reels makes it a wonderful content material fashion to pursue for manufacturers. The platform empowers you to be inventive, spotlight your strengths, and design visually inspiring content material up to 60 seconds in size. While different platforms enable you to do all of this, Instagram remains to be the most effective social media platforms available on the market when it comes to deploying a video advertising and marketing technique due to its maturity as a platform. 

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Not solely does Instagram have entry to a a lot bigger userbase than its rivals, however there’s additionally tons of Instagram tools that may assist facilitate the creation and publishing of your content material on the platform. Many newer platforms like TikTookay nonetheless lack the identical third-party instruments that make life simple for digital entrepreneurs on platforms like Instagram.

So, are Reels totally different from TikTookay? Yes and no. Reels are normally a lot shorter, however does that make loads of distinction for content material that’s already very quick? Probably not. 

The actual distinction between TikTookay and Instagram reels is the platforms themselves. In Instagram, there may be the necessity to be ‘grid worthy’. That is, you need your content material to look good in your grid, and have a sure aesthetic enchantment to it. TikTookay alternatively is a bit more ‘crazy friendly’ and permits you to discover the sort of content material that wouldn’t usually work on Instagram. 

So, you could have separate methods for each platforms to achieve success. 

Platform #3: YouTube Shorts

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YouTube is essentially the most related video platform on the earth. No different platform comes even shut. YouTube has 1.9 billion customers, more than double the quantity of the following largest video platform, Facebook. It is the second-largest search engine on the earth after Google. YouTube additionally has the very best engagement charge of any video platform and accounts for slightly below half of all web site visitors. While Facebook has practically thrice as many customers, its engagement charge is a fraction of that of YouTube, which has a staggering watch time of 100 minutes per day.

But loads of that site visitors was thanks to long-form movies which Youtube is mostly well-liked for, however all that modified with the launch of Youtube shorts. Within a number of months of its launch in India in September of 2020, the day by day views accrued by YouTube shorts zoomed previous 6.5 billion. That quantity can solely be increased now. 

YouTube Shorts additionally has a bonus over Instagram and TikTookay as a result of they’re apps primarily simply utilized by youthful shoppers, which may make it exhausting for manufacturers to discover success. In distinction, YouTube is utilized by individuals from all kinds of age teams, international locations, industries, and niches. It looks as if there’s a video for everybody on YouTube. With YouTube Shorts, more manufacturers shall be in a position to give their content material to a fair wider vary of viewers targets.

For instance, a B2B model might need issue discovering success on TikTookay, however they may have the option to discover success with professionals on the lookout for industry-related content material on Shorts. Similarly, in the event you goal older era audiences (e.g. Gen X), your short-form movies would get more engagement on YouTube than on TikTookay or Instagram.

Platform #4: Snapchat Spotlight

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It’s not unusual for individuals to underestimate the ability of Snapchat as a video advertising and marketing technique device as a result of it’s considered a media-sharing app the place you textual content with mates. You could have heard of this characteristic known as “Spotlight,” the place well-liked movies are curated and featured in a devoted tab on the Snapchat app, very like on TikTookay.

You can set this up to pull in customers you comply with who’ve posted a sure sort of video, like a model or a particular occasion. Then, you’ll be able to select to re-post the video to your story or not, relying on whether or not you assume it’ll be of curiosity to your viewers.

Snapchat’s consumer base permits manufacturers to do promotions which can be extremely focused and thus serves as an incredible platform to attain individuals that you simply wouldn’t have in any other case reached.

How Can Businesses Drive Traffic and Sales with Short Video? 

With platforms competing for brief video content material, natural impressions and engagement are in any respect time highs for people who resolve to submit quick video content material. Brands can benefit from this to drive more site visitors and gross sales for his or her enterprise. 

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Let’s go over some strategies that you need to use to drive more site visitors and gross sales to your enterprise with quick video content material.

1. Hire Influencers to Create Short Video Content

There are a number of benefits to hiring influencers to promote your enterprise. People are visible learners and video permits you to talk with them in a really highly effective method.

Influencers enable you to add a human aspect to your model, that is vital contemplating that individuals belief individuals more than they belief manufacturers.

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Here’s issues to bear in mind when utilizing influencers:

  • They ought to create instructional movies that entice individuals to your product. Content needs to be pure, and not overly promotional.
  • Influencers ought to grant you permission to redistribute the content material, typically that is going to value you a bit further, nevertheless it’s effectively price it.
  • You ought to have strategies in place that enable you to observe ROI of the influencer content material, whether or not that be gross sales, web site visits, signups, or more.
  • Provide them with an influencer campaign brief in order that they’re clear on the purpose and goals of your marketing campaign. Confusion and misalignment between manufacturers and influencers is the primary purpose why campaigns fail to work out.
  • The movies needs to be a combination of your model id and the influencer’s personal id. If you don’t have a model id but, here’s a checklist to enable you set up one. 

If you have got any issues discovering the proper influencer on your model, you can also make use of an influencer marketplace, it will make the method of discovering influencers on your model a lot much less time consuming. 

2. Run Ads with Short Video Content

Using quick video on your ads is a superb method to drive site visitors to your web site. There are a number of benefits to paying for traffic, and video does a wonderful job of capturing the eye of the customers. 

Short video content material provides you more alternative to seize the eye of an viewers as opposed to static picture content material. This may be completed through the use of a catchy hook, having a transparent message, and choosing the proper quick video advert format. 

Short video advert codecs are damaged down into three classes: skippable video adverts, interactive video adverts, and in-stream video adverts. By choosing the proper video advert format for your enterprise, you’ll have the option to create an efficient video advert and shall be in a position to observe how efficient your video is and convert them into clients

The most vital tip we may give is to create an advert that’s each fascinating and related to your enterprise. If your advert doesn’t have both of those traits, then it is not going to have the flexibility to get many views and clicks. These days, pure content material appears to work greatest, so don’t strive too exhausting to promote your product. Instead, let the product promote itself by exhibiting off essentially the most beneficial points of the product.

A number of issues that make video adverts significantly nice are captions and quick cuts, these are each nice methods to retain the eye of the viewer in order that they watch the advert all over. There are loads of web-based ad makers that may enable you obtain this, which is nice for those that lack the information to use conventional video enhancing software program like Adobe Premiere or Final Cut Pro.

Whether you’re looking to get more site visitors or need to improve your ROI, quick video adverts may enable you acquire more natural site visitors. When you employ video adverts, you’ll have the option to get the next click on by way of charge (CTR). A better CTR implies that more individuals shall be in a position to click on in your advert or watch your video and then they’ll have the option to go straight to your web site. 

3. Ask Your Customers to Create Short Video Content

Asking your clients to create quick video content material that serves as testimonials on your product is probably essentially the most highly effective device you have got at your disposal to attain the targets outlined within the video advertising and marketing technique. Testimonials are simple sufficient to make on your clients as a result of all they would want is a few form of video recording machine and the flexibility ‍to ship the footage over to you. 

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The energy of word-of-mouth has been so studied and documented that it’s scary. A examine by MarketingSherpa discovered that clients have been keen to spend up to 30% more on a product after studying optimistic opinions.

Another examine discovered that clients have been keen to spend 43% more after they have been offered testimonials. Video testimonials are a strong method to get your clients to converse up in your behalf. 94% of consumers belief word-of-mouth referrals and 92% are more probably to belief an area enterprise with a buyer overview. 

A latest examine discovered that clients are simply as probably to belief a overview from a stranger as from their buddy. Video testimonials are the following smartest thing to a buyer advice. The biggest advantage of video testimonials is that they construct belief and credibility for your enterprise. Testimonials faucet right into a deeply rooted psychological bias the place we belief the opinion of individuals we all know. 

4. Add Short Video Testimonials and Product Videos to Your Website

Adding the quick movies that you simply create to your web site is a video advertising and marketing technique that we are able to’t stress sufficient. 

When clients are looking round your web site, there are one million questions or objections they’ve about your merchandise. With a brief video formatted as a TikTookay, you’ll be able to simply reply most typical questions or objections in lower than 60 seconds. 

The purpose quick video formatted as a TikTookay or Instagram Reel works particularly good is as a result of shoppers are already acquainted with this format as a result of they browse content material on these social platforms. When they see this fashion of content material in your web site, it offers consolation. 

Explainer movies on the homepage of your web site assist scale back the burden on shoppers of getting to navigate to totally different sections of your web site to study your product. The simpler you make it for potential clients to study your product, the higher it’s. 

Adding quick video content material to your web site is a superb method to deal with objections and improve conversion charges. You may even leverage quick video in your “about us” page to build trust.

5. Repost Your Short Video Content to all Social Media Platforms 

There isn’t any upside to publishing content material and then doing so little with it afterward. If we are able to get more mileage out of the costly content material we create, our return on funding will solely go up. That’s proper — re-using your content material will enhance your whole video advertising and marketing program’s ROI.

Publishing a chunk of quick video content material and then not redistributing it’s a wasteful technique. It’s like shopping for an costly clothes merchandise and solely sporting it as soon as earlier than throwing it away. An enormous a part of content material creation is repurposing content material.

When you submit a chunk of quick video content material on TikTookay, obtain the unique and submit it on YouTube shorts and Instagram Reels as effectively. Slice it up into smaller clips and use it as an advert inventive. Find inventive methods to re-use your quick video content material.

That’s loads of site visitors and conversions you have got to quit in the event you let your content material lay dormant on a weblog or social media submit, with no re-shares, hyperlinks, or clicks.

Conclusion 

Adding quick movies to your video advertising and marketing technique is a superb method to improve site visitors and engagement throughout your social media channels.

The totally different strategies listed above present how there is no such thing as a single methodology of leveraging quick video content material to drive more site visitors for your enterprise. Rather, there are a number of methods that may assist get your quick video content material in entrance of more individuals, and by continuously iterating and introducing new methods you can also make this an efficient channel for your enterprise.


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Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.