4 Best Klaviyo Alternatives (August 2021) – Detailed Comparison

klaviyo alternatives and competitors og

Right off the bat, you might be most certainly trying to find Klaviyo alternate options because of the complexity of their interface and block builder, advanced low cost code including, and pricing, otherwise you’re in search of an answer that’s more appropriate for B2B and different industries moderately than retail. 

We examined Klaviyo and its alternate options to help you in analysis and enable you discover a better-fitted platform for what you are promoting. 

We in contrast Klaviyo with different advertising and marketing platforms, and after in-depth analysis, we chosen 4 which may match like a glove.

We will evaluate Klaviyo with:

  • GetResponse
  • Mailchimp
  • EnergeticCampaign
  • AWeber

Our standards within the seek for the choice platform for Klaviyo is predicated on:

  • User-friendliness and buyer help – how simple is it to begin with and use the platform 
  • What industries are more appropriate for what various
  • Price – The finest worth to your particular wants
  • Features and updates – Best options that platforms supply to assist what you are promoting 

If you might be in a rush, right here’s the shortest go-to suggestion listing for Klaviyo alternate options

  • GetResponse – An all-in-one advertising and marketing and gross sales funnel resolution that helps you on each step, from e mail advertising and marketing, over touchdown web page constructing, to managing your PPC campaigns, lead magnets, and webinars.
  • Mailchimp – Free to get began, quite simple to make use of for an e mail marketing campaign, however scalable in the event you resolve to make use of newly added options accessible on the platform.
  • EnergeticCampaign – Customer comes first, an incredible instrument to direct you towards gaining and retaining clients.
  • AWeber – Great for small companies, inventive industries, and content material creators for gaining and retaining a trusted following.

Table Of Contents

Klaviyo – an outline 

It is well-known that Klaviyo is a superb instrument for the ecommerce enterprise. Retailers on Shopify, WooCommerce, and Magento belief Klaviyo with their e mail campaigns. 

However, Klaviyo will not be a superb match for everybody. Most reviewers discover Klaviyo’s pricing, the complexity of their instruments, and block builder to be a deal-breaker. 

We skilled difficulties when making an attempt to construct our e-newsletter. For instance, after we tried so as to add a brand new block into an already created template, we needed to edit it first individually.

It took us lots of time to do that.

Even if you’re a talented editor and have some information of HTML, this course of will take lots of your time.

Klaviyo email editor.
Source: Klaviyo Text Blocks (supply code)

Before we dig into Klaviyo alternate options, there are some options that we like in Klaviyo. 

Let’s see what’s good and what’s troubling with this software program.

What we like in Klaviyo:

  • Focused consideration to returning clients – Those categorized as VIP are the consumers that spend essentially the most in your store. You can preserve them engaged by providing the first look at your merchandise with an choice to buy first.
  • Event creating – Direct your consideration in direction of frequent consumers by providing particular reductions or coupons. 
  • Campaign overview – Klaviyo has in-depth, complete analytics for every marketing campaign. 
  • Simple popup types design – Drag and drop builder is intuitive and simple; you may create popups and types in a few minutes.
  • Integrations – Seamless integration with Facebook and Google.

What we don’t like in Klaviyo: 

  • Price – In comparability to different alternate options that provide comparable options, Klaviyo is more costly. 
  • No touchdown web page builder – This is a large drawback of Klaviyo. Landing pages are included in different platforms and can be found in each free trials and free packages.
  • Adding columns into present blocks is difficult – as a substitute of simply shifting and dropping newly created blocks in your e mail template, it’s a must to edit them first. It looks like you’ll want to take an HTML programming course to know the best way to use the platform and successfully design your emails.

Klaviyo pricing

Klaviyo pricing.

Klaviyo gives a free trial that features as much as 250 contacts, 500 emails, 50 SMS contacts, 150 SMS messages, 50 MMS messages, and e mail help. 

We used their calculator to estimate the worth for 1000 emails. 

For the listing of 1000 contacts, your month-to-month price can be $30.

If you add SMS service, the fee grows (1000 SMS is estimated at $40); nonetheless, that is optionally available.

If your listing grows to 5000 contacts, your month-to-month price will likely be $100.

Klaviyo pricing with higher list.

Our intention is to not slay Klaviyo however to current higher and more reasonably priced choices to your explicit use case. So let’s take an in-depth have a look at completely different Klaviyo alternate options and see in the event that they’re the suitable match for you. 

Klaviyo various #1 – GetResponse 


We are proud to say that that is our instrument. But we’re additionally honored to say that we’re persistent in understanding our customers higher, and fixed enhancements are the precedence. 

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However, though that is our software program, we will likely be goal and trustworthy whereas evaluating it. We need you to seek out the most effective Klaviyo various for your use case

What is GetResponse?

GetResponse is an all-in-one advertising and marketing instrument that permits you to create full gross sales funnels for what you are promoting – from constructing touchdown pages, lead magnets, PPC promotion, webinars to the several types of advertising and marketing automation and e mail advertising and marketing.

Advantages of GetResponse:

  • Marketing Automation – GetResponse analyzes your clients` exercise and conduct that can assist you modify, change or rebuild new automation. You can customise your emails primarily based on the outcomes and higher goal your viewers.
  • Building and Personalizing Emails – Its’ drag and drop function permits everybody to create stunning and fascinating emails, and the most effective half is that you just don’t have to know a lot about HTML or coding to construct an e mail template.
  • Automated Email Responses – You can schedule e mail sending by deciding on the time zone. Emails will likely be delivered on the proper time, and your viewers will respect the additional consideration. This may even enable you to scale your marketing campaign.
  • Easy to make use of – The platform is easy to make use of. It is a completely drag-and-drop set. The better part – if in case you have questions – the supply of the webinars, assist middle,complimentary or buyer help is only one click on of the button away. 
  • Updated templates – In deciding on 500 fashionable templates, yow will discover an ideal match for what you are promoting and private fashion. Categories to select from are countless; from health to retail, advertising and marketing to magnificence, webinars, or businesses.
  • Social sharing – Plug and play buttons can be found for sharing platforms akin to Facebook, Twitter, Pinterest, and LinkedIn.
GetResponse G2 review.
Source: G2.com

Shortcomings of GetResponse:

  • No free plans – However, a free trial is out there, with limitless e mail advertising and marketing features. Our options, akin to templates, automation, web site builder, and gross sales funnels, can be found within the free trial.
  • Needs more integrations – Although GetResponse has some spectacular app integrations (together with Shopify), it nonetheless lacks some vital ones. But it’s simply solvable by means of Zapier or different APIs.

GetResponse pricing

GetResponse Pricing and Plans.

We supply 4 pricing plans. Depending in your listing dimension, the worth varies from $15 per thirty days for the listing dimension of 1000 contacts, a Basic bundle as much as $99 per thirty days for 1000 contacts for a Professional bundle, and for a versatile plan, there’s a Max bundle.

We are supporting non-profit organizations by providing as much as a 50% particular low cost. We take into account this to be a small contribution to more vital functions.

Who ought to step away from Klaviyo and be a part of GetResponse

  • Mid-size and enormous corporations in want of automated gross sales funnels.
  • Marketing corporations trying to run built-in advertising and marketing campaigns throughout a number of channels like stay chats, internet push, web sites, SMS, or webinars.
  • Advertising corporations that want bulk of content material day by day with quick and straightforward touchdown pages builder to correspond with appreciable demand.
  • IT corporations trying to scale their companies and construct relations with their customers. 
  • Online faculties and course corporations in search of a complete gross sales funnel resolution, complete analytics, and 24/7 help.
  • Entrepreneurs and enterprise homeowners in search of an entire advertising and marketing resolution software program to construct audiences and e mail campaigns with exact analytics to help their progress.

We mixed reviewers’ scores from completely different software program testing platforms in 4 classes: consumer/buyer friendliness, worth, options, and e mail open charges to calculate total platform scores. Finally, we introduced the outcomes with a easy graph.

klaviyo alternatives getresponse score

Klaviyo various #2 – Mailchimp 

Mailchimp homepage.

Mailchimp has been a normal for e mail advertising and marketing for many years. In 2019 they introduced platform growth from a easy e mail platform to an automatic e mail advertising and marketing instrument. 

We signed up for his or her free plan to check out the options and improvements. There had been some options that we beloved, and there are some that we thought of outdated and complicated.

What we like in Mailchimp:

  • User/buyer friendliness – Mailchimp is an award-winning platform within the help class. They supply 24/7 help along with full tutorials on the best way to use the platform.
  • AI-powered Creative Assistant – This function will enable you with all designing you undertake, e mail templates, newsletters, and touchdown pages.
  • Free of cost to get you began – Instead of the traditional free trial, Mailchimp gives a free plan. The concept is to draw entrepreneurs and learners to get them began with campaigns if their price range is proscribed or none.
  • Email builder – Builder is comparatively easy, however so much will be performed to enhance it. The accessible templates are useful if you’re out of concepts and will not be a professional in coding.
  • Integrations – Mailchimp built-in with 250+ apps. LinkedIn, Facebook, PhrasePress, Instagram, and many others. 
  • Ecommerce Automation – Targeting messages primarily based on clients’ conduct. Mailchimp is built-in with WooCommerce, ShopSync, Magento, and BigCommerce.
Klaviyo alternative review - Mailchimp.

What we don’t like in Mailchimp: 

  • Automation wants enchancment – It would possibly sound like nitpicking, however Mailchimp has limitations automation-wise. For instance, as soon as the automation is utilized to a subscriber`s single e mail deal with, it can’t be used once more.
  • Prices – Free plan is nice, however after you attain the restrict of 2000 contacts and 10000 emails, you’ll have to decide a plan. Sounds affordable, however their elaboration of every bundle may be very complicated. We had a tough time calculating the entire quantity per thirty days as a result of there are hidden prices, or higher mentioned, if you wish to use all of the options within the bundle, there are extra prices.
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Mailchimp pricing

Mailchimp pricing.

Besides the free plan, Mailchimp gives three extra choices to select from. Each plan is priced for the lists with as much as 2 000 contacts and 10000 emails (with the day by day restrict of 2000 despatched emails per day), however let’s get into more particulars relating to every plan.

Mailchimp pricing 2.

Here’s the place our confusion kicked in. They introduced the Essentials plan as an e mail sending plan, and their new options are barely included within the Standard plan. The premium plan contains all of the options, however you’ll have to break the financial institution and pay $299 per thirty days for 200,000 contacts. The principal distinction between the packages is within the variety of contacts and audiences. 

Who ought to step away from Klaviyo and be a part of Mailchimp

  • Small companies that solely want complimentary e mail sending software program for the bottom worth in the marketplace.
  • Healthcare, telecommunications, and utility industries with up 100,000 contacts to maintain them engaged with newsletters and promotional supplies. 
  • Those who’re wanting into creating their first e mail advertising and marketing marketing campaign at no cost and don’t thoughts the restrictions that include the free plan.
Mailchimp review.
Klaviyo compared with Mailchimp.

Regardless of some points with Mailchimp, they’ve been round for a very long time. 

Mailchimp was a normal for many years, and this graph proves that their enormous consumer base is admirable in each means. Mailchimp scored higher than Klaviyo in 3 out of 4 classes: consumer/buyer friendliness, options, and worth.

Klaviyo various #3 – EnergeticCampaign

ActiveCampaign homepage.

EnergeticCampaign is a buyer expertise automation platform. It gives pre-built automation for e mail advertising and marketing and CRM that can assist you personalize your marketing campaign throughout messaging, social, chat, textual content and e mail.

EnergeticCampaign is built-in with 850+ apps, together with Microsoft, Shopify, Facebook, and Salesforce.

What we like in EnergeticCampaign:

  • Precise focusing on – You can goal your viewers by messaging them by means of built-in apps and direct their consideration towards your services or products.
  • Create steering to your clients – You can create academic supplies to your services and products and assist your clients perceive the best way to use them.
  • Free migration – Transition from different platforms is freed from cost.
  • Training and Support – The platform gives complementary coaching to coach you on the best way to use its options.
  • Email campaigns – Campaigns are simple to create and personalize. Even with automation, you continue to have management over your emails. For instance, if you’re a retailer, you may customise triggered emails primarily based on product purchases or web site visits.
ActiveCampaign g2 review.

What we don’t like in EnergeticCampaign:

  • Slow interface – Extensive libraries of photographs, types, and options include the worth. Loading photographs and types takes perpetually.
  • Price – We admire EnergeticCampaign`s options, however their beginning bundle is $25 per thirty days for 1000 contacts. Features included with this bundle are extraordinarily restricted. For instance, you may ship emails and newsletters, so why would you pay $25 month-to-month when you are able to do that with free instruments or for a more cost-effective worth with different platforms.

EnergeticCampaign pricing

ActiveCampaign pricing.

Four packages can be found on the platform with no setup price. Plans are priced primarily based on the variety of contacts.

Other than the worth, we don’t like the restrictions of the Light bundle. Most automations are restricted, and touchdown pages are unavailable.

Who ought to step away from Klaviyo and be a part of EnergeticCampaign

  • Small and Midsize companies that may afford the Plus bundle will respect integrations with social media apps and easy-to-build e mail campaigns.
  • Professional coaching and training corporations would possibly respect integrations with video apps. This may help them with the next on social media and YouTube as properly.
  • Health, Wellness, and Fitness corporations would respect broadcast emails to advertise particular gives and offers.
  • Everyone who is concentrated on buyer acquisition would profit from the e-mail autoresponders function. Automatic welcoming emails are simply one of many conveniences that break the ice with the brand new subscribers.
Klaviyo alternative review - ActiveCampaign.
Klaviyo competitor ActiveCampaign score.

Klaviyo various #4 – AWeber

AWeber homepage.

AWeber is a small enterprise’s favourite. Their interface is easy, however it’s a highly effective e mail advertising and marketing software program. It is built-in with 1000+ apps and software program for seamless template constructing.

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What we like in AWeber:

  • Canva integration – An enormous picture library inside the software program for countless design choices. The drag and drop function for the e-mail template builder works wonderful. We haven’t skilled any loading points.
  • Free migration – A beautiful welcoming gesture, AWeber will enable you with shifting your contacts at no cost, and moreover, instruct you the best way to proceed with their platform.
  • End-to-end assurance for e mail supply – AWeber ensures that your e mail will likely be delivered. Their automation will analyze your clients` IP addresses and domains to examine if these are legitimate.
  • Pre-built campaigns are nice for many who don’t take pleasure in designing their templates, even with a drag and drop function.
  • Excellent buyer help – Very responsive and useful, the award for finest buyer help went into the suitable fingers.
AWeber g2 review.

What we don’t like in AWeber:

  • Limited free bundle – The free bundle is proscribed to 500 subscribers and 3000 emails. It will not be the worst we’ve seen however very disappointing, particularly for a platform that promotes reference to the viewers.
  • Limited packages – Only two packages can be found, Free and Pro. The worth is predicated on the variety of subscribers, and the free bundle is extraordinarily restricted in accessible options.
  • Limited variety of channels supported – AWeber focuses on e mail advertising and marketing and touchdown pages and doesn’t supply as many advertising and marketing channels as different alternate options to Klaviyo.

AWeber pricing

We wished to calculate month-to-month bills for the listing of 1000 contacts. However, we couldn’t do this within the AWeber`s calculator. The closest possibility was to pick 501-2500 subscribers bar. This will price you $25.15 per thirty days for as much as 2500 subscribers, however at the very least you should utilize all of the options.

AWeber pricing.

Who ought to step away from Klaviyo and be a part of AWeber

  • The advertising and marketing and Advertising enterprise may benefit from hundreds of inventory photographs, every e mail marketing campaign will likely be distinctive, and also you don’t have to fret about being repetitive in your design.
  • Health, Wellness, and Fitness corporations may benefit from the multi-user account supervisor. If what you are promoting has segments beneath one roof, everybody with permission can use the identical account.
  • Professional Training & Coaching may benefit from direct integrations with PayPal and Shopify. It can be a bit of cake to promote your books or programs.
  • Information Technology and Services may higher current their companies and display the options with video touchdown pages.
  • Entrepreneurs and companies that concentrate on buyer success may benefit from simplified reporting relating to e mail and web site monitoring instruments.
  • Beginners who want 24/7 help and consultations to create their first e mail marketing campaign.
AWeber score as Klaviyo alternative.

The remaining function overview

GR: Klaviyo Alternatives – comparison table

Klaviyo alternatives and competitors full review of features and tools.

The backside line – what’s the most effective Klaviyo various for you?

Go for AWeber:

  • If you’re a small enterprise and are preventing to your place beneath the enterprise sky.
  • If you might be providing companies and want a straightforward instrument to get you began.
  • If your price range is proscribed or none.

Go for EnergeticCampaign:

  • If you’re a small enterprise on the point of broaden.
  • If you might be specializing in buyer retention.
  • If what you are promoting will depend on buyer relations.

Go for Mailchimp:

  • If you want a easy instrument to create an e mail advertising and marketing marketing campaign.
  • If you wish to simplify advertising and marketing processes.
  • If you need a reliable and responsive associate.
  • If you need a cost-effective platform with easy options.

Go for GetResponse:

  • If you might be within the strategy of scaling what you are promoting and want more in depth campaigns.
  • If you’re looking into spreading your services and products globally and want a multi-language platform.
  • If you need full gross sales funnel automation, 30 conversion-optimized situations are pre-built and professionally designed. All you’ll want to do is fill within the blanks.
  • If you need a cost-effective and scalable platform.
  • If you need to have interaction together with your clients, a webinar builder is an ideal instrument to document your content material or go stay.

Author’s word: This comparability is correct on August 4th, 2021. We do our greatest to maintain it as correct as doable, and we examine it regularly, nonetheless, if you wish to acquaint your self with the supply of our opponents, it’s best to examine it at their official web site or contact their representatives.

Jerry Gordon

About Jerry Gordon

Webmaster, nature and tech lover. Jerry manages the day-to-day operations at DigiToolsadvisor. He loves enjoying his free time, but most of all, trying new tools to master.